Engagement in the Digital Era
Author | : Daniel J. Linke |
Publisher | : |
Total Pages | : |
Release | : 2020-07-15 |
Genre | : |
ISBN | : 9781945246418 |
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Author | : Daniel J. Linke |
Publisher | : |
Total Pages | : |
Release | : 2020-07-15 |
Genre | : |
ISBN | : 9781945246418 |
Author | : Mudit Kumar Singh |
Publisher | : Emerald Group Publishing |
Total Pages | : 129 |
Release | : 2022-09-08 |
Genre | : Social Science |
ISBN | : 1802622918 |
Understanding the challenges in research and practice of participation in the digital era, and the important role of local governance in achieving the sustainable development goals, Singh explores the complex relationship of community participation, social capital and social networks.
Author | : Leland HARDEN |
Publisher | : AMACOM Div American Mgmt Assn |
Total Pages | : 258 |
Release | : 2009-01-14 |
Genre | : Business & Economics |
ISBN | : 0814410790 |
In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to: stop burning money on web advertising campaigns that don't deliver • tweak websites to improve conversions and traffic flow • master proven strategies for consumer-generated media to generate buzz and improve brand recognition Featuring case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.
Author | : Kuznetsov, Mikhail Yevgenievich |
Publisher | : IGI Global |
Total Pages | : 230 |
Release | : 2019-12-27 |
Genre | : Business & Economics |
ISBN | : 1799820130 |
While corporate governance has been a successful concept throughout the centuries, it is in question whether this concept can remain sustainable in the digital era and during a time of technological and managerial disruption. Under the pressure of new economic, social, and ecologic challenges, it is vital to understand how this concept needs to transform. Challenges and Opportunities of Corporate Governance Transformation in the Digital Era is an essential reference source that discusses concepts, trends, and forecasts of corporate governance and examines its transformation under the pressure of new technologies and economic changes. Featuring research on topics such as corporate identity, e-commerce, and cost management, this book is ideally designed for corporate leaders, managers, executives, business professionals, consultants, professors, researchers, and students.
Author | : Mudit Kumar Singh |
Publisher | : Emerald Group Publishing |
Total Pages | : 76 |
Release | : 2022-09-08 |
Genre | : Social Science |
ISBN | : 1802622934 |
Understanding the challenges in research and practice of participation in the digital era, and the important role of local governance in achieving the sustainable development goals, Singh explores the complex relationship of community participation, social capital and social networks.
Author | : L. Conner |
Publisher | : Springer |
Total Pages | : 336 |
Release | : 2013-12-11 |
Genre | : Performing Arts |
ISBN | : 1137023929 |
This book offers readers an understanding of the theoretical framework for the concept of Arts Talk, provides historical background and a review of current thinking about the interpretive process, and, most importantly, provides ideas and insights into building audience-centered and audience-powered conversations about the arts.
Author | : Charlene Li |
Publisher | : University of Pennsylvania Press |
Total Pages | : 111 |
Release | : 2015-03-17 |
Genre | : Business & Economics |
ISBN | : 1613630530 |
NYT and WSJ bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the digital era Technology has revolutionized the very idea and nature of relationships between leaders and their followers. Yet, many leaders remain stuck at arms-length from those they lead and serve, relying on specialized teams to interact with customers, their direct reports to keep tabs on how employees are doing, and on the digital natives in their organization to stay abreast of new technologies. Now, in The Engaged Leader: A Strategy for Your Digital Transformation, Li helps leaders adapt to the demands, and opportunities of digital leadership. To be a true digital leader requires a metamorphosis: you must connect directly by listening, sharing, and engaging using digital technologies. This metamorphosis is not easy, comfortable, or painless—if your palms aren't sweaty or your stomach isn't churning, then you probably aren't really practicing digital leadership. The Engaged Leader addresses why leaders need to master a new way of developing relationships, which begins by stepping out of traditional hierarchies; how to listen at scale, share to shape, and engage to transform; the art of making this transformative mind shift; and the science of applying the right tools to meet your strategic goals. This transformation is not optional. Those who choose not to make this change will be abandoned for those who inspire people to follow them. The Engaged Leader provides leaders with the skills and confidence they need to transform their leadership, and in turn, their organizations. The Engaged Leader also provides guidance to institutions—businesses, communities, and schools—on how to develop and nurture digital leadership. It is a must read for anyone who values a deeper connection between leaders and those they serve.
Author | : Alan Trefler |
Publisher | : John Wiley & Sons |
Total Pages | : 194 |
Release | : 2014-05-19 |
Genre | : Business & Economics |
ISBN | : 1118930282 |
Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of customer engagement. In Build For Change, Pegasystems CEO Alan Trefler shows exactly what companies can do to turn the coming "customerpocalypse" into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer relationship management on its head. Build For Change highlights the revolutionary changes to business, marketing, and technology practices that are needed to survive and thrive in these unforgiving times. Readers will learn how businesses are increasingly relying on new forms of customer engagement, and how one customer's experience—whether good or bad—can alter a company's reputation with the click of a mouse. With practical insight from a leader in customer engagement, this book serves as a timely wakeup call to companies that have not yet embraced the digital future. Traditional marketing is becoming increasingly irrelevant, and businesses must become more customer-centric while taking a completely different approach to adopting and using technology. Build For Change outlines exactly what can—and must—be done to ensure sustainable success in the new digital era: Relate to the new generation of consumers, and understand their preferences and demands Stop obsessing about mountains of data, and instead apply business-driven continuous improvement to customer processes Learn how to overcome the fatal flaws of current technology fads Rethink organizational roles to drive adaptive and transformative innovation Consumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. Build For Change provides actionable guidance for engaging this new connected consumer.
Author | : Jennifer Holt |
Publisher | : Routledge |
Total Pages | : 279 |
Release | : 2013-12-04 |
Genre | : Performing Arts |
ISBN | : 113508128X |
As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new collection brings together twelve original essays that critically engage with the socially-networked, multi-platform, and cloud-based world of today, examining the connected viewing phenomenon across television, film, video games, and social media. The result is a wide-ranging analysis of shifting business models, policy matters, technological infrastructure, new forms of user engagement, and other key trends affecting screen media in the digital era. Connected Viewing contextualizes the dramatic transformations taking place across both media industries and national contexts, and offers students and scholars alike a diverse set of methods and perspectives for studying this critical moment in media culture.
Author | : Mikael Heimann |
Publisher | : Frontiers Media SA |
Total Pages | : 247 |
Release | : 2021-11-30 |
Genre | : Science |
ISBN | : 2889717216 |