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Encyclopedia of E-Business Development and Management in the Global Economy

Encyclopedia of E-Business Development and Management in the Global Economy
Author: Lee, In
Publisher: IGI Global
Total Pages: 1458
Release: 2010-02-28
Genre: Technology & Engineering
ISBN: 1615206124

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"This research book is a repository for academicians, researchers, and industry practitioners to share and exchange their research ideas, theories, and practical experiences, discuss challenges and opportunities, and present tools and techniques in all aspects of e-business development and management in the digital economy"--Provided by publisher.


Encyclopedia of E-business Development and Management in the Global Economy

Encyclopedia of E-business Development and Management in the Global Economy
Author: In Lee
Publisher: IGI Global Snippet
Total Pages: 504
Release: 2010
Genre: Business & Economics
ISBN: 9781615206117

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The Encyclopedia of E-Business Development and Management in the Digital Economy creates a repository for educators, researchers, and industry professionals to collaborate and discuss their research ideas, theories, practical experiences, challenges, and opportunities, while presenting tools and techniques in all aspects of e-business development and management in the digital economy. As the first and most comprehensive book to present aspects from the research, industry, managerial, and technical sides of e-business, this collection appeals to policy-makers, e-business application developers, market researchers, managers, researchers, professors, and undergraduate/graduate students in various academic disciplines.


Encyclopedia of Business in Today's World

Encyclopedia of Business in Today's World
Author: Charles Wankel
Publisher: SAGE
Total Pages: 537
Release: 2009-06-12
Genre: Business & Economics
ISBN: 141296427X

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Serving as a general, nontechnical resource for students and academics, these volumes provide an understanding of the development of business as practiced around the world.


Handbook of Strategic e-Business Management

Handbook of Strategic e-Business Management
Author: Francisco J. Martínez-López
Publisher: Springer Science & Business Media
Total Pages: 1004
Release: 2013-11-19
Genre: Business & Economics
ISBN: 3642397476

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This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.


E-Business Applications for Product Development and Competitive Growth: Emerging Technologies

E-Business Applications for Product Development and Competitive Growth: Emerging Technologies
Author: Lee, In
Publisher: IGI Global
Total Pages: 504
Release: 2010-11-30
Genre: Business & Economics
ISBN: 1609601343

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"This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods"--Provided by publisher.


Driving Traffic and Customer Activity Through Affiliate Marketing

Driving Traffic and Customer Activity Through Affiliate Marketing
Author: Singh, Surabhi
Publisher: IGI Global
Total Pages: 233
Release: 2017-06-16
Genre: Business & Economics
ISBN: 1522526579

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Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.


Deep Learning Innovations and Their Convergence With Big Data

Deep Learning Innovations and Their Convergence With Big Data
Author: Karthik, S.
Publisher: IGI Global
Total Pages: 265
Release: 2017-07-13
Genre: Computers
ISBN: 1522530169

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The expansion of digital data has transformed various sectors of business such as healthcare, industrial manufacturing, and transportation. A new way of solving business problems has emerged through the use of machine learning techniques in conjunction with big data analytics. Deep Learning Innovations and Their Convergence With Big Data is a pivotal reference for the latest scholarly research on upcoming trends in data analytics and potential technologies that will facilitate insight in various domains of science, industry, business, and consumer applications. Featuring extensive coverage on a broad range of topics and perspectives such as deep neural network, domain adaptation modeling, and threat detection, this book is ideally designed for researchers, professionals, and students seeking current research on the latest trends in the field of deep learning techniques in big data analytics.


Harnessing Human Capital Analytics for Competitive Advantage

Harnessing Human Capital Analytics for Competitive Advantage
Author: Yadav, Mohit
Publisher: IGI Global
Total Pages: 367
Release: 2018-03-09
Genre: Business & Economics
ISBN: 1522540393

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The workforce is considered to be the lifeblood within many major corporations. The ability of management to effectively utilize the knowledge and skills of their workforce is essential in ensuring the success of their corporations. Harnessing Human Capital Analytics for Competitive Advantage is a critical scholarly publication that explores the influence that workforce knowledge and skills can have on the performance of corporations and how such skills can be used to promote the success of corporations. Featuring coverage on a wide range of topics including employee happiness, mind genomics, and e-commerce adoption, this book is geared toward managers, professionals, and practitioners seeking current research on the advantage of utilizing workforce knowledge and skills to promote corporate success.


Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship
Author: Khosrow-Pour, D.B.A., Mehdi
Publisher: IGI Global
Total Pages: 818
Release: 2018-11-09
Genre: Business & Economics
ISBN: 152257767X

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As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.


Strategic Utilization of Information Systems in Small Business

Strategic Utilization of Information Systems in Small Business
Author: Hunter, M. Gordon
Publisher: IGI Global
Total Pages: 449
Release: 2015-05-31
Genre: Business & Economics
ISBN: 1466687096

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The small business is an often underestimated asset of both the modern economy and the commercial workforce. Those employed by small businesses make up a large percentage of both the U.S. and Canadian populations, and with the internet and other technologies connecting us like never before, the opportunity is present for even the smallest company to reach a global scale. Strategic Utilization of Information Systems in Small Business explores the possibilities not just in expanding a business, but in assisting a business in meeting its full potential, no matter its size. Including a variety of perspectives on what it means to be a small business and how to bring that business to maturity, this book is an essential reference source for small business owners, managers, and employees, as well as students, researchers, and aspiring entrepreneurs. This publication features chapters on the different aspects of management processes, e-commerce, and e-businesses, including the characteristics of a smart entrepreneur, success vs. failure, longevity, technology adoption, the types of different information systems and how to implement them, data and decision making, theories for investigating small businesses, business strategy, and competitive advantage.