Elgar Encyclopedia Of Consumer Behavior PDF Download
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Author | : Johanna Gollnhofer |
Publisher | : Edward Elgar Publishing |
Total Pages | : 329 |
Release | : 2024-06-05 |
Genre | : Business & Economics |
ISBN | : 1803926279 |
Download Elgar Encyclopedia of Consumer Behavior Book in PDF, ePub and Kindle
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.
Author | : Johanna F. Gollnhofer |
Publisher | : Edward Elgar Publishing |
Total Pages | : 0 |
Release | : 2024-06-28 |
Genre | : Business & Economics |
ISBN | : 9781803926261 |
Download Elgar Encyclopedia of Consumer Behavior Book in PDF, ePub and Kindle
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior, leading to a clear understanding of the terms that inform both research and practice. Contributors articulate the importance of examining a diversity of perspectives when studying consumer behavior, alongside essential consideration of a broad range of factors which may affect it, including cultural, social, ethical and technological concerns. Developing topics such as artificial intelligence and sustainable consumerism are analyzed to offer a fully updated picture of consumer behavior. Acting as both an academic launchpad and a research aid, the Elgar Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying consumer psychology and trends. Key Features: More than 90 concise entries that drive both theory and practice Includes important related terms within each entry to help further independent analysis Delves into possibilities for further research within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary relevance of consumer behavior studies
Author | : Peter E. Earl |
Publisher | : Edward Elgar Publishing |
Total Pages | : 671 |
Release | : 2002-01-01 |
Genre | : Business & Economics |
ISBN | : 1843768704 |
Download The Elgar Companion to Consumer Research and Economic Psychology Book in PDF, ePub and Kindle
Presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge.
Author | : Victoria Wells |
Publisher | : Edward Elgar Publishing |
Total Pages | : 625 |
Release | : 2012-01-01 |
Genre | : Business & Economics |
ISBN | : 1781005125 |
Download Handbook of Developments in Consumer Behaviour Book in PDF, ePub and Kindle
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
Author | : Pedersen, Paul M. |
Publisher | : Edward Elgar Publishing |
Total Pages | : 560 |
Release | : 2021-12-14 |
Genre | : Sports & Recreation |
ISBN | : 1800883285 |
Download Encyclopedia of Sport Management Book in PDF, ePub and Kindle
Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
Author | : Gordon Foxall |
Publisher | : Edward Elgar Publishing |
Total Pages | : 160 |
Release | : 2017-05-26 |
Genre | : |
ISBN | : 1784716936 |
Download Advanced Introduction to Consumer Behavior Analysis Book in PDF, ePub and Kindle
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
Author | : Faïz Gallouj |
Publisher | : Edward Elgar Publishing |
Total Pages | : 755 |
Release | : 2023-01-17 |
Genre | : Business & Economics |
ISBN | : 1802202595 |
Download Elgar Encyclopedia of Services Book in PDF, ePub and Kindle
The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services. This title contains one or more Open Access chapters.
Author | : Linda Brennan |
Publisher | : Edward Elgar Publishing |
Total Pages | : 449 |
Release | : 2014-12-31 |
Genre | : Business & Economics |
ISBN | : 1782548157 |
Download Social Marketing and Behaviour Change Book in PDF, ePub and Kindle
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most valid
Author | : Philip L. Pearce |
Publisher | : Edward Elgar Publishing |
Total Pages | : 432 |
Release | : 2019 |
Genre | : Business & Economics |
ISBN | : 1786438577 |
Download Tourist Behaviour Book in PDF, ePub and Kindle
Comprehensive and accessible, this Companion offers a thorough investigation into both traditional and fresh topics in tourist behaviour and experience. Arranged chronologically, the chapters examine tourist experience from the very idea of a tourist visit to the aftermath of returning home.
Author | : Linda D. Hollebeek |
Publisher | : Edward Elgar Publishing |
Total Pages | : 544 |
Release | : 2019 |
Genre | : Business & Economics |
ISBN | : 1788114892 |
Download Handbook of Research on Customer Engagement Book in PDF, ePub and Kindle
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.