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Author | : Michael Higgins |
Publisher | : McGraw-Hill Education (UK) |
Total Pages | : 187 |
Release | : 2008-09-16 |
Genre | : Social Science |
ISBN | : 0335236774 |
Download EBOOK: Media and their Publics Book in PDF, ePub and Kindle
This accessible and thought-provoking book provides a critical insight into the relationship between the media and the public. It examines the way in which the public is represented, referred to and portrayed in the media, and how the media acts or speaks on the public’s behalf. The first part explores the political side of the relationship between the media and the public. This includes interesting discussion of advocacy in political interviews and the discursive arrangement of political discussion programmes. The second part of the book examines a range of discourses outside of the political realm. Michael Higgins looks at the construction of ordinariness, authenticity and public legitimacy, the relationship between institutional and media expertise, and the exercise of public decency. He argues that what unites the relationships between media and forms of public are their concern with wider issues of politics, governance, and cultural influence. The author offers a range of illustrative examples of broadcasting from US, Australian and British contexts, providing students with a rage of engaging international examples with which to draw comparisons and compare their own media experiences. Each chapter includes recommended texts for further reading and questions for discussion. The Media and Their Publics is an essential text for students and researchers in media studies, cultural policy and political communications.
Author | : Deirdre Breakenridge |
Publisher | : Pearson Education |
Total Pages | : 177 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 0132983214 |
Download Social Media and Public Relations Book in PDF, ePub and Kindle
This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.
Author | : Maxwell McCombs |
Publisher | : John Wiley & Sons |
Total Pages | : 281 |
Release | : 2013-05-09 |
Genre | : Social Science |
ISBN | : 0745637132 |
Download Setting the Agenda Book in PDF, ePub and Kindle
Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.
Author | : Miguel Túñez-López |
Publisher | : Springer Nature |
Total Pages | : 350 |
Release | : 2021-03-16 |
Genre | : Social Science |
ISBN | : 3030564665 |
Download The Values of Public Service Media in the Internet Society Book in PDF, ePub and Kindle
This book provides a global overview of the challenges and opportunities faced by Public Service Media (PSM) organizations, including the increasing power of digital platforms, changing consumption habits, and reforms on funding models. In order to survive in the new, transforming media ecosystem, PSM organizations need to retain their core values whilst also embracing new values stemming from society’s increasingly complex communication needs and value systems. The contributions of 40 authors from three continents are grouped into three areas in which PSM organizations can create value: innovation, governance and relation to the market, and democratic reinforcement. The book illustrates how PSM can create value for different stakeholders, in different contexts, and through different methods. Contributing to a better understanding of the role of PSM in current media systems, PSM is shown as a key agent for the development of the public sphere and democratic societies.
Author | : Jeffrey Blevins |
Publisher | : |
Total Pages | : 225 |
Release | : 2021-01-15 |
Genre | : |
ISBN | : 9781947602847 |
Download Social Media, Social Justice and the Political Economy of Online Networks Book in PDF, ePub and Kindle
While social network analyses often demonstrate the usefulness of social media networks to affective publics and otherwise marginalized social justice groups, this book explores the domination and manipulation of social networks by more powerful political groups. Jeffrey Layne Blevins and James Lee look at the ways in which social media conversations about race turn politically charged, and in many cases, ugly. Studies show that social media is an important venue for news and political information, while focusing national attention on racially involved issues. Perhaps less understood, however, is the effective quality of this discourse, and its connection to popular politics, especially when Twitter trolls and social media mobs go on the attack. Taking on prominent case studies from the past few years, including the Ferguson protests and the Black Lives Matter movement, the 2016 presidential election, and the rise of fake news, this volume presents data visualization sets alongside careful scholarly analysis. The resulting volume provides new insight into social media, legacy news, and social justice.
Author | : N. Couldry |
Publisher | : Springer |
Total Pages | : 247 |
Release | : 2016-01-12 |
Genre | : Social Science |
ISBN | : 0230800823 |
Download Media Consumption and Public Engagement Book in PDF, ePub and Kindle
Democracy is based on the belief that the media gets the attention of voters. But is this plausible in an age of multiplying media, disillusionment with the political system and time-scarcity? This book addresses this question, and charts experiences of 'public connection'.
Author | : Christopher E. Wilson |
Publisher | : |
Total Pages | : 341 |
Release | : 2019 |
Genre | : Communication in management |
ISBN | : 9781524998950 |
Download Strategic Communications for PR, Social Media and Marketing Book in PDF, ePub and Kindle
Author | : David Jobber |
Publisher | : McGraw Hill |
Total Pages | : 864 |
Release | : 2019-08-01 |
Genre | : Business & Economics |
ISBN | : 1526847248 |
Download EBOOK: Principles and Practice of Marketing, 9e Book in PDF, ePub and Kindle
EBOOK: Principles and Practice of Marketing, 9e
Author | : JOBBER, DAVID/E |
Publisher | : McGraw Hill |
Total Pages | : 845 |
Release | : 2016-03-16 |
Genre | : Business & Economics |
ISBN | : 0077174151 |
Download EBOOK: Principles and Practice of Marketing Book in PDF, ePub and Kindle
EBOOK: Principles and Practice of Marketing
Author | : Paul Whitney |
Publisher | : Walter de Gruyter GmbH & Co KG |
Total Pages | : 219 |
Release | : 2017-01-01 |
Genre | : Language Arts & Disciplines |
ISBN | : 3110309807 |
Download Trade eBooks in Libraries Book in PDF, ePub and Kindle
With the advent of downloadable retail eBooks marketed to individual consumers, for the first time in their history libraries encountered an otherwise commercially available text format they were prevented from adding to their collections. Trade eBooks in Libraries examines the legal frameworks which gave rise to this phenomenon and advocacy efforts undertaken in different jurisdictions to remove barriers to library access. The principal authors provide a general historical overview and an analysis of library/eBook principles developed by a variety of library associations and government reviews. In addition, experts from twelve countries present summaries of eBook developments in their respective countries and regions.