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e-Learning for Management and Marketing in Libraries

e-Learning for Management and Marketing in Libraries
Author: Daisy McAdam
Publisher: Walter de Gruyter
Total Pages: 165
Release: 2006-05-19
Genre: Language Arts & Disciplines
ISBN: 3598440154

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The contributions to the conference held in Geneva in 2003, focus on the very latest approaches to 'e-Learning'. The power and enormous diversity of this medium, becomes apparent as experts from all over the world compare notes and raise a whole new range of issues. The reader can examine the presentations of the various practitioners, or go straight to the discussions at the end, for insights into what the future holds for teachers and students alike.


E-learning for Management and Marketing in Libraries: Papers Presented at the IFLA Satellite Meeting Section Management & Marketing/Management & Marketing Section, Geneva, Switzerland, July 28-30, 200

E-learning for Management and Marketing in Libraries: Papers Presented at the IFLA Satellite Meeting Section Management & Marketing/Management & Marketing Section, Geneva, Switzerland, July 28-30, 200
Author: International Federation of Library Associations and Institutions
Publisher:
Total Pages:
Release:
Genre:
ISBN: 9783119166256

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Marketing Your Library's Electronic Resources

Marketing Your Library's Electronic Resources
Author: Marie R. Kennedy
Publisher: American Library Association
Total Pages: 299
Release: 2017-10-05
Genre: Language Arts & Disciplines
ISBN: 0838916007

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When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.


Marketing Library and Information Services II

Marketing Library and Information Services II
Author: Dinesh K. Gupta
Publisher: Walter de Gruyter
Total Pages: 424
Release: 2013-06-25
Genre: Language Arts & Disciplines
ISBN: 311028104X

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With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.


Instruction in Libraries and Information Centers

Instruction in Libraries and Information Centers
Author: Laura Saunders
Publisher:
Total Pages: 389
Release: 2020
Genre: Academic libraries
ISBN: 9781946011091

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"This open access textbook offers a comprehensive introduction to instruction in all types of library and information settings. Designed for students in library instruction courses, the text is also a resource for new and experienced professionals seeking best practices and selected resources to support their instructional practice. Organized around the backward design approach and written by LIS faculty members with expertise in teaching and learning, this book offers clear guidance on writing learning outcomes, designing assessments, and choosing and implementing instructional strategies, framed by clear and accessible explanations of learning theories. The text takes a critical approach to pedagogy and emphasizes inclusive and accessible instruction. Using a theory into practice approach that will move students from learning to praxis, each chapter includes practical examples, activities, and templates to aid readers in developing their own practice and materials."--Publisher's description.


Marketing Today's Academic Library

Marketing Today's Academic Library
Author: Brian Mathews
Publisher: American Library Association
Total Pages: 193
Release: 2009
Genre: Business & Economics
ISBN: 0838909841

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In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.


Library Services for Online Patrons

Library Services for Online Patrons
Author: Joelle E. Pitts
Publisher: Bloomsbury Publishing USA
Total Pages: 180
Release: 2019-10-16
Genre: Language Arts & Disciplines
ISBN:

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This practical and holistic approach to offering library resources and services to online patrons addresses multiple areas of service to online patrons, including reference, instruction, access, and marketing. Academic libraries are wonderful resources for university students and faculty on campus, and public libraries thrive on providing targeted in-person services such as storytime, makerspaces, and adult programming. It can be easy, however, to forget about the large population of students, faculty, and community members who access library resources and use library services remotely. Library Services for Online Patrons reaches out to patrons who are not—or not always—located on campus or who seldom—if ever—visit libraries' physical facilities and who may not be aware of or able to equitably use library services. The authors focus on ways to organize library resources using principles of design and to cater library services to the specific needs of online students, faculty, and community members. They also address how to effectively target marketing to the online population and how to collaborate with campus and community stakeholders who work directly with them.


E-Learning in Libraries

E-Learning in Libraries
Author: Charles Harmon
Publisher: Scarecrow Press
Total Pages: 136
Release: 2013-02-11
Genre: Language Arts & Disciplines
ISBN: 0810887517

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If libraries are to remain centers for lifelong learning, then that learning must increasingly be e-learning. But, where can librarians turn for the best ideas and inspiration on how to implement e-learning programs? This book features nine exemplary programs set in all types of libraries. You’ll find proven, successful ways of introducing online credit-based information literacy instruction, innovative methods for teaching critical thinking skills online, ways of using open source software in interactive learning, step-by-step guidance for instructional screencasting, ways to work with faculty on e-learning solutions through streaming video, and how a school library used e-learning to teach about the Holocaust. These stellar models offer solutions and feature the aspects you and your staff need because they recognize the problems you face. There’s plenty here for all libraries to grab on to and implement to move learning from inside the library to where your users live and work.


Strategic Planning for Public Libraries

Strategic Planning for Public Libraries
Author: Joy L. Fuller
Publisher: Library Association Publishing (UK)
Total Pages: 0
Release: 2021-09-06
Genre: Organizational change
ISBN: 9780838947753

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Strategic Planning for Public Libraries is a complete planning toolkit. Each purchase comes with a downloadable supplemental folder full of reusable templates, worksheets, as well as real-life examples from other libraries to help guide the reader through the planning process. This book provides a framework that any library, whether it serves urban, suburban, or rural communities, can use as a basis for its strategic planning.