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| Author | : M Davey |
| Publisher | : |
| Total Pages | : 434 |
| Release | : 2009-01-01 |
| Genre | : Self-Help |
| ISBN | : 9780646492933 |
One woman's story of how she beat the killer germ pseudomanus areaginoso after being told she only had six months to live. Under the guidance of natural therapist Elias Schindelar this book is a must read and includes natural remedies, healthy diet advice and is endorsed by The House eLidi.
| Author | : Dawn O’Porter |
| Publisher | : HarperCollins |
| Total Pages | : 448 |
| Release | : 2017-04-06 |
| Genre | : Fiction |
| ISBN | : 0008126046 |
*Dawn O’Porter’s brand new novel, CAT LADY, is available to pre-order now! * THE SUNDAY TIMES BESTSELLER, shortlisted for best audiobook in the Specsavers National Book Awards 2018 Fearlessly frank and funny, the debut adult novel from Dawn O’Porter is the book that everybody needs to read right now.
| Author | : Trudy Harris |
| Publisher | : Lerner Digital ™ |
| Total Pages | : 32 |
| Release | : 2017-08-01 |
| Genre | : Juvenile Fiction |
| ISBN | : 1512478903 |
Miss Emma’s cows just can’t stay put! Each time they wander into Cowboy Kirby’s yard, he uses odd and even numbers to count the herd. Then he sends all the evens back to Emma and keeps the odds for himself. It’s only fair, he thinks. And, besides, Emma sure is cute. Kirby doesn’t notice that his herd keeps getting smaller while Emma’s grows larger. Emma is the kind of gal that is good at math (as well as running a ranch and baking a cake). Yet she’s tenderhearted and doesn't want to hurt her friend's feelings by explaining his math mistake. How will she solve their problem with odds and evens? Count on Emma for coming up with a surprise ending!
| Author | : Colin Cowherd |
| Publisher | : Crown |
| Total Pages | : 306 |
| Release | : 2014-09-09 |
| Genre | : Sports & Recreation |
| ISBN | : 0804138133 |
There are really two games, the one you see and the one you don't. The way I see it, the best way to use access to both worlds is to illuminate and reveal, not idolize and adore. It's better to be wrong than to be played for a fool. – Colin Cowherd In this age of billion dollar athletic marketing campaigns, “feel good” philosophy with no connection to reality, and a Sports Media echo chamber that’s all too eager swallow whatever idiotic notion happens to be in vogue at the moment, it’s tough to find people who aren’t afraid to say what they’re really thinking. But that’s where Colin Cowherd comes in. As his millions of fans on ESPN Radio and ESPNU already know, Colin is the rare sports analyst who’s brave (or crazy) enough to speak his mind—even if it pisses some people off. Of course, it helps that a lot of what Colin has to say is simply hilarious. Lots of writers can tell you about Boston’s storied sports history. But how many can tell you why the city of Boston is America’s five year old? Lots of writers will brag about the stuff they got right, but how many will happily list all the calls they got completely and utterly wrong? Whether he’s pointing out the stupidity of conspiracy theories, explaining why media bias isn’t nearly as big a deal as many assume, or calling out those who prize short term wins over sustainability, Colin is smart, thought-provoking, and laugh-out-loud funny. Some of the questions he’s not afraid to ask in You Herd Me! include: Is Tiger Woods really a sex addict—or does he just have good PR? Is “work-life balance” really the ideal we should all strive for—or is that just a way for people feel better about mediocrity? Is talent really all it’s cracked up to be—or can too much talent actually be counterproductive? Is the X games really a sport—or would we all be better off if we admitted it’s something else entirely? Is Hell really a supernatural place of fire and brimstone—or is it actually just another word for living in Tampa? Unapologetically entertaining and packed with behind-the-scenes insights you won’t get anywhere else, You Herd Me! is unlike any other sports book ever written.
| Author | : Wilfred Trotter |
| Publisher | : |
| Total Pages | : 226 |
| Release | : 1917 |
| Genre | : Collective behavior |
| ISBN | : |
| Author | : Michelle Baddeley |
| Publisher | : Yale University Press |
| Total Pages | : 294 |
| Release | : 2018-07-10 |
| Genre | : Psychology |
| ISBN | : 0300231822 |
“Why we run with—or avoid—the crowd, and why it matters, from choosing a restaurant in a tourist trap to believing fake news. I learned a lot” (Tim Harford, author of The Undercover Economist). Rioting teenagers, tumbling stock markets, and the spread of religious terrorism appear to have little in common, but all are driven by the same basic instincts: the tendency to herd, follow, and imitate others. In today’s interconnected world, group choices all too often seem maladaptive. With unprecedented speed, information—or misinformation—flashes across the globe and drives rapid shifts in group opinion. Adverse results can include speculative economic bubbles, irrational denigration of scientists and other experts, seismic political reversals, and more. Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs. nonrational and cognitive vs. emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world. “Her observations on how both risk-taking and conformism contributed to Donald Trump’s election, and on how social media affects ‘copycats,’ make for a well-timed and valuable study.” —Publishers Weekly “This might well become the defining book, for this decade and more, on the topic of herding and social influence.” —Cass Sunstein, co-author of Nudge
| Author | : Cynthia Ceilán |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 322 |
| Release | : 2007-11 |
| Genre | : |
| ISBN | : 1599216914 |
Dark humor about those who have removed themselves from the gene pool. An original and irreverent compendium of accidental deaths caused by astonishing stupidity, embarrassing irony and/or really bad luck, in the tradition of The Darwin Awards.
| Author | : James Watt |
| Publisher | : Penguin |
| Total Pages | : 256 |
| Release | : 2016-02-23 |
| Genre | : Business & Economics |
| ISBN | : 1101979941 |
Forget about building a business—businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It’s an anarchic, DIY guide to entrepreneurship—and a new manifesto for business. After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn’t have a business plan. All they had was a mission to revolutionize beer drinking and make other people as passionate about craft beer as they are. They’ve succeeded. Within a few years, BrewDog was huge—a world-famous craft brewery with beer bars around the globe and hundreds of thousands of fans. Those fans became literal backers of their business with the introduction of an unprecedented crowdfunding movement, Equity for Punks. And in rewriting the record books and kickstarting a revolution—James and BrewDog inadvertently forged a whole new approach to business. Business for Punks bottles the essence of James’s methods in an accessible, honest manifesto. Among his mantras: · Cash is motherf*cking king. Cash is the lifeblood of your company. Monitor every penny as if your life depends on it—because it does. · Get people to hate you. You won’t win by trying to make everyone happy, so don’t bother. Let haters fuel your fire while you focus on your hard-core fans. · Steal and bastardize from other fields. Take inspiration freely wherever you find it— except from people in your own industry. · Job interviews suck. They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they’re passionate and a good culture fit. Business for Punks rethinks conventional business wisdom so you can go beyond the norm. It’s an anarchic, indispensable guide to thriving on your own terms.
| Author | : Mark Earls |
| Publisher | : John Wiley & Sons |
| Total Pages | : 438 |
| Release | : 2009-08-07 |
| Genre | : Business & Economics |
| ISBN | : 0470685484 |
"...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
| Author | : Youngme Moon |
| Publisher | : Currency |
| Total Pages | : 290 |
| Release | : 2011-09-06 |
| Genre | : Business & Economics |
| ISBN | : 030746086X |
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
