Diversity In Advertising In Times Of Racial Unrest PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Diversity In Advertising In Times Of Racial Unrest PDF full book. Access full book title Diversity In Advertising In Times Of Racial Unrest.
| Author | : Jochen Hartmann |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2023 |
| Genre | : |
| ISBN | : |
Download Diversity in Advertising in Times of Racial Unrest Book in PDF, ePub and Kindle
Firms increasingly aim to present diversity across age, gender, and/or race in their promotional material. Recent social movements such as BlackLivesMatter (BLM) or MeToo have further raised awareness towards social inequality. This paper examines racial diversity in U.S. digital advertising, analyzing both the diversity of ads distributed to consumers (supply) and consumer reactions to diverse ads (demand). We also investigate the change in advertising diversity (supply and demand) surrounding George Floyd's murder and the subsequent BLM protests. Using a longitudinal dataset of tens of thousands of display ads, generating over 250 billion impressions, we employ robust, advanced deep learning methods to automatically detect demographic diversity in these ads. From January 2019 to July 2021, we observe an overall increase in minority models in digital ads, particularly Black models, along with higher click-through rates for ads featuring Black models. The murder of George Floyd led to a temporary surge in Black model inclusion and more positive consumer reactions. However, both effects subsided within a few months. Overall, our findings indicate that diverse advertising can create a win-win opportunity, promoting minority representation in public media while benefiting advertisers financially, and that social movements like BLM can influence the supply and demand of advertising.
| Author | : Jerome D. Williams |
| Publisher | : Psychology Press |
| Total Pages | : 472 |
| Release | : 2004-04-13 |
| Genre | : Business & Economics |
| ISBN | : 1135617562 |
Download Diversity in Advertising Book in PDF, ePub and Kindle
This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different. This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.
| Author | : Anthony J. Cortese |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 253 |
| Release | : 2015-10-01 |
| Genre | : Social Science |
| ISBN | : 1442217227 |
Download Provocateur Book in PDF, ePub and Kindle
In the fourth edition of Provocateur, sociologist Anthony J. Cortese offers an up-to-date, critical analysis of modern advertising. Though we often hear that we live in a period of unprecedented gender and racial equality, both racism and sexism persist in a most telling area—the ads with which we are inundated every day in newspapers and magazines and online. Cortese examines the ideologies surrounding gender and race by delving into the presentation of women, ethnic minorities, children, and anyone who is qualified as “other” in society. Featuring a fresh selection of nearly 400 advertisements, this edition includes new scholarship from gender, racial, and cultural studies, new chapters on gay and lesbian marketing and aggression and violence in the media, an expanded chapter on race in advertising, and more. This edition is ideal for sociology, communication, and gender and ethnic studies courses as well as for use as go-to reference.
| Author | : Edward Lama Wonkeryor |
| Publisher | : Peter Lang Incorporated, International Academic Publishers |
| Total Pages | : 0 |
| Release | : 2015 |
| Genre | : Advertising |
| ISBN | : 9781433115486 |
Download Dimensions of Racism in Advertising Book in PDF, ePub and Kindle
Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing. Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African American studies, ethnic studies, advertising, mass media, public policy, sociology, and history. For policy makers, it will provide an alternative explanation for the stereotypical portrayal of Africans and African Americans in the United States and elsewhere. It will be similarly useful for nongovernmental organizations in fighting institutional racism and the marginalization of ethnic and racial groups in advertising and marketing.
| Author | : Gijs Overgoor |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2023 |
| Genre | : |
| ISBN | : |
Download From Representation to Reception Book in PDF, ePub and Kindle
While most managers today acknowledge the importance of featuring diverse racial identities in their marketing communications, empirical research that shows how improving such representation may affect consumer behavior is lacking. To fill this gap, we use face recognition and race classification technologies to quantify the Black actor share of ads in TV ad creatives and investigate its impact on consumer purchase intention. We show that this impact depends on the processing route and the level of public attention to racial inequality. Our findings indicate that before the murder of George Floyd, consumers displayed a stronger tendency to purchase from brands featuring a higher representation of Black actors in their ads when they engaged in peripheral processing. However, during the period characterized by increased public attention to racial inequality after George Floyd's murder, consumers were less inclined to purchase from brands with a higher representation of Black actors in their ads when they engaged in central processing. Our study underscores a need for a nuanced understanding of the complexity involved in effectively conveying a commitment to diversity and meeting consumer expectations amid a dynamically shifting sociopolitical environment.
| Author | : Bimei Ni |
| Publisher | : |
| Total Pages | : |
| Release | : 2007 |
| Genre | : |
| ISBN | : |
Download Portrayals of Racial Diversity in American Prime-time TV Commercials Book in PDF, ePub and Kindle
ABSTRACT: My thesis focuses on prime-time TV commercials, noting the amount and quality of representation of people of color. A content analysis of 312 commercials in prime-time television reveals that while Caucasian continue to be the predominate models in terms of numbers and in types of role they play, the numerical representation of minorities has improved. Nearly half of ads sampled were indicated with cross-racial appearance. And stereotypical association between minorities and certain product category seems to be vague. However, I found that minorities are still more likely than Caucasian to have minor roles and background roles. Some problematic patterns were found in term of setting and cross-racial interaction.
| Author | : Shalini Shankar |
| Publisher | : Duke University Press Books |
| Total Pages | : 0 |
| Release | : 2015-04-27 |
| Genre | : Social Science |
| ISBN | : 9780822358770 |
Download Advertising Diversity Book in PDF, ePub and Kindle
In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.
| Author | : Pauline Maclaran |
| Publisher | : Routledge |
| Total Pages | : 512 |
| Release | : 2022-02-25 |
| Genre | : Business & Economics |
| ISBN | : 1000521990 |
Download The Routledge Companion to Marketing and Feminism Book in PDF, ePub and Kindle
This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.
| Author | : Mitch Landrieu |
| Publisher | : Penguin |
| Total Pages | : 240 |
| Release | : 2018-03-20 |
| Genre | : History |
| ISBN | : 0525559450 |
Download In the Shadow of Statues Book in PDF, ePub and Kindle
"An extraordinarily powerful journey that is both political and personal...An important book for everyone in America to read." --Walter Isaacson,#1 New York Times bestselling author of Leonardo Da Vinci and Steve Jobs The New Orleans mayor who removed the Confederate statues confronts the racism that shapes us and argues for white America to reckon with its past. A passionate, personal, urgent book from the man who sparked a national debate. "There is a difference between remembrance of history and reverence for it." When Mitch Landrieu addressed the people of New Orleans in May 2017 about his decision to take down four Confederate monuments, including the statue of Robert E. Lee, he struck a nerve nationally, and his speech has now been heard or seen by millions across the country. In his first book, Mayor Landrieu discusses his personal journey on race as well as the path he took to making the decision to remove the monuments, tackles the broader history of slavery, race and institutional inequities that still bedevil America, and traces his personal relationship to this history. His father, as state legislator and mayor, was a huge force in the integration of New Orleans in the 1960s and 19070s. Landrieu grew up with a progressive education in one of the nation's most racially divided cities, but even he had to relearn Southern history as it really happened. Equal parts unblinking memoir, history, and prescription for finally confronting America's most painful legacy, In the Shadow of Statues will contribute strongly to the national conversation about race in the age of Donald Trump, at a time when racism is resurgent with seemingly tacit approval from the highest levels of government and when too many Americans have a misplaced nostalgia for a time and place that never existed.
| Author | : National Academies of Sciences, Engineering, and Medicine |
| Publisher | : National Academies Press |
| Total Pages | : 583 |
| Release | : 2017-04-27 |
| Genre | : Medical |
| ISBN | : 0309452961 |
Download Communities in Action Book in PDF, ePub and Kindle
In the United States, some populations suffer from far greater disparities in health than others. Those disparities are caused not only by fundamental differences in health status across segments of the population, but also because of inequities in factors that impact health status, so-called determinants of health. Only part of an individual's health status depends on his or her behavior and choice; community-wide problems like poverty, unemployment, poor education, inadequate housing, poor public transportation, interpersonal violence, and decaying neighborhoods also contribute to health inequities, as well as the historic and ongoing interplay of structures, policies, and norms that shape lives. When these factors are not optimal in a community, it does not mean they are intractable: such inequities can be mitigated by social policies that can shape health in powerful ways. Communities in Action: Pathways to Health Equity seeks to delineate the causes of and the solutions to health inequities in the United States. This report focuses on what communities can do to promote health equity, what actions are needed by the many and varied stakeholders that are part of communities or support them, as well as the root causes and structural barriers that need to be overcome.
