Distribution Strategy PDF Download
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Author | : Livio Moretti |
Publisher | : Springer |
Total Pages | : 216 |
Release | : 2018-11-02 |
Genre | : Business & Economics |
ISBN | : 3319919598 |
Download Distribution Strategy Book in PDF, ePub and Kindle
This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks. Every good business manager needs to have a microscope on one eye and a telescope on the other eye – this practical, easy to follow book, anchored in solid analytic principles, allows for fast and solid transitions between diagnosis, long-term strategic thinking, and short-term execution. Bruno Barcelos, General Manager Sandoz, a Novartis Company
Author | : Julian Dent |
Publisher | : Kogan Page Publishers |
Total Pages | : 385 |
Release | : 2018-04-03 |
Genre | : Business & Economics |
ISBN | : 074948215X |
Download Sales and Marketing Channels Book in PDF, ePub and Kindle
Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market. Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. Placing market access at the heart of business and marketing strategy, this revised edition of Sales and Marketing Channels (originally Distribution Channels) addresses emerging business models and buying behaviours with practical steps, offering an efficient structure to extract tangible commercial value from partner relationships. Often referred to as the "Place" P in the marketing mix, this book and its host of downloadable resources integrate innovative case studies like AirBNB, the largest seller of rooms without ownership of any; Transferwise, the peer-to-peer Forex; plus, the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy's or BHS. Other updates include: -The impact of cloud technology -Advancing consumer channels -Monetizing the distribution of intellectual property -Plus the evolving 'gig economy', led by Uber and Deliveroo
Author | : Rajagopal |
Publisher | : Springer |
Total Pages | : 288 |
Release | : 2019-02-01 |
Genre | : Business & Economics |
ISBN | : 3030119114 |
Download Contemporary Marketing Strategy Book in PDF, ePub and Kindle
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
Author | : Bodo B. Schlegelmilch |
Publisher | : Springer Nature |
Total Pages | : 440 |
Release | : 2022-02-16 |
Genre | : Business & Economics |
ISBN | : 3030906655 |
Download Global Marketing Strategy Book in PDF, ePub and Kindle
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
Author | : Eric Viardot |
Publisher | : Artech House |
Total Pages | : 338 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 9781580537018 |
Download Successful Marketing Strategy for High-tech Firms Book in PDF, ePub and Kindle
Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.
Author | : George Tesar |
Publisher | : Routledge |
Total Pages | : 278 |
Release | : 2013 |
Genre | : Business & Economics |
ISBN | : 041578333X |
Download Marketing Management and Strategy Book in PDF, ePub and Kindle
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.
Author | : Mark E. Hill |
Publisher | : SAGE |
Total Pages | : 361 |
Release | : 2012-04-27 |
Genre | : Business & Economics |
ISBN | : 141298730X |
Download Marketing Strategy Book in PDF, ePub and Kindle
Marketing Strategy: The Thinking Involved is an innovative text that promotes the idea that effective marketing thinking leads to successful marketing strategy. The book's theories go beyond simply introducing the reader to concepts in the field by providing tools and methods to develop marketing thinking and questioning skills that will help with application of real-life marketing strategies. As the chapters progress, the thinking/questioning develops toward higher levels and more specialized inquiry, helping readers acquire the skills needed in the practice of marketing. The book's timely focus on developing thinking agility leading to strategic agility provides the necessary skills for navigating businesses in today's dynamic markets. The book contains a wealth of pedagogy to support this active learning approach.
Author | : Venkatesh Shankar |
Publisher | : Edward Elgar Publishing |
Total Pages | : 529 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 1781005222 |
Download Handbook of Marketing Strategy Book in PDF, ePub and Kindle
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
Author | : Michael J. Baker |
Publisher | : Bloomsbury Publishing |
Total Pages | : 553 |
Release | : 2017-09-16 |
Genre | : Business & Economics |
ISBN | : 1137342137 |
Download Marketing Strategy and Management Book in PDF, ePub and Kindle
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Author | : Charles A. Ingene |
Publisher | : Springer Science & Business Media |
Total Pages | : 608 |
Release | : 2004-10-29 |
Genre | : Business & Economics |
ISBN | : 9781402071638 |
Download Mathematical Models of Distribution Channels Book in PDF, ePub and Kindle
Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.