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Diseño Narrativo: Metodología para comunicar

Diseño Narrativo: Metodología para comunicar
Author: Jacobo Feijóo
Publisher: ANAYA MULTIMEDIA
Total Pages: 248
Release: 2019-10-17
Genre: Social Science
ISBN: 8441542090

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Todo arte creativo emplea ciertos patrones de diseño que garantizan su éxito. Cuando esos patrones llevan un tiempo funcionando se ordenan en una metodología. Y si esa metodología no tiene fisuras, el arte se convierte en ciencia. Hasta ahora se ha considerado que la buena comunicación tenía más que ver con el arte que con la ciencia. Diversos guionistas, oradores, comunicadores, literatos, periodistas, publicistas, 'storytellers', diseñadores de marketing o branding, coach, etc. han tratado de mejorar su técnica de comunicación basándose en su buen hacer y entender. Pero, ¿y si logramos cientificar la comunicación? El diseño narrativo es más que un método. Es un cambio de paradigma. Mediante él podremos diseñar cualquier comunicación, desde la explicación de un balance hasta una novela, desde un 'storytelling' hasta un 'pitch elevator'. Aprenderemos cómo medir nuestra comunicación, estructurarla, pivotar cuando sea necesario, narrarla y motivar a nuestros usuarios hasta convertirlos en fans. El diseño narrativo es psicología, narratología e ingeniería al servicio de una sola cosa: comunicar de forma científica.


Comunicar

Comunicar
Author: Víctor Meliá de Alba
Publisher:
Total Pages: 0
Release: 2019
Genre:
ISBN: 9788417429652

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Esta última, por su carácter innovador en cuanto a maquetación y uso de recursos gráficos, ha sido seleccionada por la propia universidad para la XXIII Convocatoria de los Premios UNE. Así pues, tanto por el valor didáctico y el interés del contenido a la hora de comprender cómo nos relacionamos con las imágenes en un mundo hipervisual, como por la riqueza gráfica y cambios de ritmo en la propia edición, la publicación «Comunicar. El diseño como herramienta narrativa» no solo cumple con el propósito inicial sino que es apta y recomendable para cualquier otra universidad con estudios relacionados con la imagen, el diseño o la comunicación audiovisual.


Cochrane Handbook for Systematic Reviews of Interventions

Cochrane Handbook for Systematic Reviews of Interventions
Author: Julian P. T. Higgins
Publisher: Wiley
Total Pages: 672
Release: 2008-11-24
Genre: Medical
ISBN: 9780470699515

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Healthcare providers, consumers, researchers and policy makers are inundated with unmanageable amounts of information, including evidence from healthcare research. It has become impossible for all to have the time and resources to find, appraise and interpret this evidence and incorporate it into healthcare decisions. Cochrane Reviews respond to this challenge by identifying, appraising and synthesizing research-based evidence and presenting it in a standardized format, published in The Cochrane Library (www.thecochranelibrary.com). The Cochrane Handbook for Systematic Reviews of Interventions contains methodological guidance for the preparation and maintenance of Cochrane intervention reviews. Written in a clear and accessible format, it is the essential manual for all those preparing, maintaining and reading Cochrane reviews. Many of the principles and methods described here are appropriate for systematic reviews applied to other types of research and to systematic reviews of interventions undertaken by others. It is hoped therefore that this book will be invaluable to all those who want to understand the role of systematic reviews, critically appraise published reviews or perform reviews themselves.


The Intentional Teacher

The Intentional Teacher
Author: Ann S. Epstein
Publisher: Conran Octopus
Total Pages: 284
Release: 2014
Genre: Education
ISBN: 9781938113062

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Young children and teachers both have active roles in the learning processHow do preschoolers learn and develop? What are the best ways to support learning in the early years? This revised edition of The Intentional Teacher guides teachers to balance both child-guided and adult-guided learning experiences that build on children's interests and focus on what they need to learn to be successful in school and in life.This edition offers new chapters on science, social studies, and approaches to learning. Also included is updated, expanded information on social and emotional development, physical development and health, language and literacy, mathenatics, and the creative arts. In each chapter are many practical teaching strategies that are illustrated with classroom-based anecdotes.The Intentional Teacher encourages readers to- Reflect on their principles and practices- Broaden their thinking about appropriate early curriculum content and instructional methods- Discover specific ideas and teaching strategies for interacting with children in key subject areasIntentional teaching does not happen by chance. This book will help teachers apply their knowledge of children and of content to make thoughtful, intentional use of both child-guided and adult-guided experiences.


Man’s Worldly Goods

Man’s Worldly Goods
Author: Leo Huberman
Publisher: NYU Press
Total Pages: 360
Release: 1936-01-01
Genre: Business & Economics
ISBN: 1583675302

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Man's Worldly Goods - The Story of The Wealth of Nations By Leo Huberman Originally published in the 1930s, this is 'an attempt to explain history by economic theory, and economic theory by history'. It charts the path from feudalism to capitalism, and then looks beyond capitalism to a perceived socialist future. Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive.


Getting Started with Transmedia Storytelling

Getting Started with Transmedia Storytelling
Author: Robert Pratten
Publisher: Createspace Independent Publishing Platform
Total Pages: 0
Release: 2015
Genre: Authorship
ISBN: 9781515339168

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This book is a guide to developing cross-platform and pervasive entertainment. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights in multi-platform interactive storytelling.


Key Competencies in the Knowledge Society

Key Competencies in the Knowledge Society
Author: Nicolas Reynolds
Publisher: Springer
Total Pages: 469
Release: 2010-08-07
Genre: Computers
ISBN: 364215378X

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This book constitutes the refereed proceedings of the IFIP TC 3 International Conference, KCKS 2010, held as a part of the 21th World Computer Congress, WCC 2010, in Brisbane, Australia, in September 2010. The 43 revised full papers presented were carefully reviewed and selected from numerous submissions. The range of issues cover many aspects of ICT in relation to competencies in the knowledge society; they present theory, research, applications and practical experiences on topics including but not limited to developing creativity, digital solidarity, e-management in education, informatics and programming knowledge technologies, lifelong learning, policy development, teacher(s) in a knowledge society, e-inclusion, AGORA: the IFIP initiative on lifelong learning, collective intelligence, digital literacy, educating ict professionals, formal and informal learning, innovations of assessment, networking and collaboration, problem solving teacher learning & creativity as well as teaching & learning 2.0.


The New New Journalism

The New New Journalism
Author: Robert Boynton
Publisher: Vintage
Total Pages: 494
Release: 2007-12-18
Genre: Language Arts & Disciplines
ISBN: 0307429040

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Forty years after Tom Wolfe, Hunter S. Thompson, and Gay Talese launched the New Journalism movement, Robert S. Boynton sits down with nineteen practitioners of what he calls the New New Journalism to discuss their methods, writings and careers. The New New Journalists are first and foremost brilliant reporters who immerse themselves completely in their subjects. Jon Krakauer accompanies a mountaineering expedition to Everest. Ted Conover works for nearly a year as a prison guard. Susan Orlean follows orchid fanciers to reveal an obsessive subculture few knew existed. Adrian Nicole LeBlanc spends nearly a decade reporting on a family in the South Bronx. And like their muckraking early twentieth-century precursors, they are drawn to the most pressing issues of the day: Alex Kotlowitz, Leon Dash, and William Finnegan to race and class; Ron Rosenbaum to the problem of evil; Michael Lewis to boom-and-bust economies; Richard Ben Cramer to the nitty gritty of politics. How do they do it? In these interviews, they reveal the techniques and inspirations behind their acclaimed works, from their felt-tip pens, tape recorders, long car rides, and assumed identities; to their intimate understanding of the way a truly great story unfolds. Interviews with: Gay Talese Jane Kramer Calvin Trillin Richard Ben Cramer Ted Conover Alex Kotlowitz Richard Preston William Langewiesche Eric Schlosser Leon Dash William Finnegan Jonathan Harr Jon Krakauer Adrian Nicole LeBlanc Michael Lewis Susan Orlean Ron Rosenbaum Lawrence Weschler Lawrence Wright


Journey to the West

Journey to the West
Author: 吴承恩
Publisher:
Total Pages: 3430
Release: 2000
Genre: Fiction
ISBN:

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The Book of Daniel

The Book of Daniel
Author: E.L. Doctorow
Publisher: Random House
Total Pages: 320
Release: 2010-11-10
Genre: Fiction
ISBN: 0307762955

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The central figure of this novel is a young man whose parents were executed for conspiring to steal atomic secrets for Russia. His name is Daniel Isaacson, and as the story opens, his parents have been dead for many years. He has had a long time to adjust to their deaths. He has not adjusted. Out of the shambles of his childhood, he has constructed a new life—marriage to an adoring girl who gives him a son of his own, and a career in scholarship. It is a life that enrages him. In the silence of the library at Columbia University, where he is supposedly writing a Ph.D. dissertation, Daniel composes something quite different. It is a confession of his most intimate relationships—with his wife, his foster parents, and his kid sister Susan, whose own radicalism so reproaches him. It is a book of memories: riding a bus with his parents to the ill-fated Paul Robeson concert in Peekskill; watching the FBI take his father away; appearing with Susan at rallies protesting their parents’ innocence; visiting his mother and father in the Death House. It is a book of investigation: transcribing Daniel’s interviews with people who knew his parents, or who knew about them; and logging his strange researches and discoveries in the library stacks. It is a book of judgments of everyone involved in the case—lawyers, police, informers, friends, and the Isaacson family itself. It is a book rich in characters, from elderly grand- mothers of immigrant culture, to covert radicals of the McCarthy era, to hippie marchers on the Pen-tagon. It is a book that spans the quarter-century of American life since World War II. It is a book about the nature of Left politics in this country—its sacrificial rites, its peculiar cruelties, its humility, its bitterness. It is a book about some of the beautiful and terrible feelings of childhood. It is about the nature of guilt and innocence, and about the relations of people to nations. It is The Book of Daniel.