Digital Wine PDF Download
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| Author | : Tara Brabazon |
| Publisher | : Springer |
| Total Pages | : 133 |
| Release | : 2014-05-12 |
| Genre | : Business & Economics |
| ISBN | : 9812870598 |
Download Digital Wine Book in PDF, ePub and Kindle
This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It also investigates how QR codes can help enable regional development as well as information and knowledge about winemakers and regions. The book begins with an introduction to QR codes. It explains how to use them as well as shows how QR codes combine analogue and online promotion and information dissemination. Next, the book explores strategies and examples from the creative industries, small nation theory and emerging wine industries. It then goes on to examine how to integrate QR codes with wine media, including marketing the bottle and using QR codes to build new wine regions. The book concludes with a case study of how Aotearoa/New Zealand wine producers deploy QR codes. QR codes can store and digitally present, a range of helpful data, including URL links, geo-coordinates and text and can be scanned by smart phones, making them a useful marketing and business tool. Presenting detail research on how QR codes can enhance the relationship between producers and consumers as well as aid regional development in the wine industry, this book will be of interest to academics focusing on Wine Studies, small and medium sized enterprises (SMEs) and practitioners and researchers from the creative industries sector. In addition, while this book focuses on the wine industry, the information that it presents about QR codes is relevant and applicable for an array of industries that require a tether between analogue and digital, physical and virtual, especially food and primary production.
| Author | : Kevin Zraly |
| Publisher | : Sterling Publishing Company, Inc. |
| Total Pages | : 356 |
| Release | : 2009 |
| Genre | : Cooking |
| ISBN | : 9781402767678 |
Download Windows on the World Complete Wine Course Book in PDF, ePub and Kindle
Looks at how and where wine is made and how this affects its quality and pricing, including information on how the professionals taste and rate wine and a country-by-country tour of the latest vintages.
| Author | : Thatcher Wine |
| Publisher | : Little, Brown Spark |
| Total Pages | : 272 |
| Release | : 2021-12-07 |
| Genre | : Self-Help |
| ISBN | : 0316705535 |
Download The Twelve Monotasks Book in PDF, ePub and Kindle
Reclaim your attention, productivity, and happiness with this “captivating, informative and beautifully written” book by learning how to keep your focus on one familiar task at a time (Nate Berkus). Modern life is full of to-do lists, all-consuming technology and the constant pressure to be doing and striving for more. What if you could train your brain to focus on one thing at a time? What if the secret to better productivity involved doing less, not more? Drawing on research in psychology, neuroscience, and mindfulness, The Twelve Monotasks provides a clear and accessible plan for life in the twenty-first century. Practice resisting distractions and building focus by doing the things you already do—like reading, sleeping, eating, and listening—with renewed attention. For example, the next time you go for a walk, don’t try to run an errand or squeeze in a phone call, but instead, notice the cool breeze on your face and the plants and birds that may cross your path. Immerse yourself in the activity and let time melt away, even if you’re only actually out for 20 minutes. Notice how much clearer your head feels when you return home. This is the magic of monotasking. With monotasking you will: Become more productive Produce higher quality work Reduce stress And increase happiness. Thatcher Wine’s The Twelve Monotasks will help you do one thing at a time, and do it well, so you can enjoy all of your life!
| Author | : Marian W. Baldy, Ph.D. |
| Publisher | : Board and Bench Publishing |
| Total Pages | : 514 |
| Release | : 1997-05-01 |
| Genre | : Cooking |
| ISBN | : 1891267124 |
Download The University Wine Course Book in PDF, ePub and Kindle
| Author | : Madeline Puckette |
| Publisher | : Penguin |
| Total Pages | : 322 |
| Release | : 2018-09-25 |
| Genre | : Cooking |
| ISBN | : 0525533893 |
Download Wine Folly: Magnum Edition Book in PDF, ePub and Kindle
JAMES BEARD AWARD WINNER The expanded wine guide from the creators of Wine Folly, packed with new information for devotees and newbies alike. Wine Folly became a sensation for its inventive, easy-to-digest approach to learning about wine. Now in a new, expanded hardcover edition, Wine Folly: Magnum Edition is the perfect guide for anyone looking to take his or her wine knowledge to the next level. Wine Folly: Magnum Edition includes: more than 100 grapes and wines color-coded by style so you can easily find new wines you'll love; a wine region explorer with detailed maps of the top wine regions, as well as up-and-coming areas such as Greece and Hungary; wine labeling and classification 101 for wine countries such as France, Italy, Spain, Germany, and Austria; an expanded food and wine pairing section; a primer on acidity and tannin--so you can taste wine like a pro; more essential tips to help you cut through the complexity of the wine world and become an expert. Wine Folly: Magnum Edition is the must-have book for the millions of fans of Wine Folly and for any budding oenophile who wants to boost his or her wine knowledge in a practical and fun way. It's the ultimate gift for any wine lover.
| Author | : Janeen Olsen |
| Publisher | : Board and Bench Publishing |
| Total Pages | : 424 |
| Release | : 2016-02-01 |
| Genre | : Cooking |
| ISBN | : 1935879510 |
Download Wine Marketing & Sales, Second edition Book in PDF, ePub and Kindle
How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
| Author | : Madeline Puckette |
| Publisher | : Avery |
| Total Pages | : 242 |
| Release | : 2015-09-22 |
| Genre | : Art |
| ISBN | : 1592408990 |
Download Wine Folly Book in PDF, ePub and Kindle
"A hip, new guide to wine for the new generation of wine drinkers, from the sommelier creators of the award-wining site WineFolly.com"--Provided by publisher.
| Author | : Antonio Morata |
| Publisher | : Academic Press |
| Total Pages | : 408 |
| Release | : 2018-10-29 |
| Genre | : Science |
| ISBN | : 0128144009 |
Download Red Wine Technology Book in PDF, ePub and Kindle
Red Wine Technology is a solutions-based approach on the challenges associated with red wine production. It focuses on the technology and biotechnology of red wines, and is ideal for anyone who needs a quick reference on novel ways to increase and improve overall red wine production and innovation. The book provides emerging trends in modern enology, including molecular tools for wine quality and analysis. It includes sections on new ways of maceration extraction, alternative microorganisms for alcoholic fermentation, and malolactic fermentation. Recent studies and technological advancements to improve grape maturity and production are also presented, along with tactics to control PH level. This book is an essential resource for wine producers, researchers, practitioners, technologists and students. Winner of the OIV Award 2019 (Category: Enology), International Organization of Vine and Wine Provides innovative technologies to improve maceration and color/tannin extraction, which influences color stability due to the formation of pyranoanthocyanins and polymeric pigments Contains deep evaluations of barrel ageing as well as new alternatives such as microoxigenation, chips, and biological ageing on lees Explores emerging biotechnologies for red wine fermentation including the use of non-Saccharomyces yeasts and yeast-bacteria coinoculations, which have effects in wine aroma and sensory quality, and also control spoilage microorganisms
| Author | : Steve De Long |
| Publisher | : Wine Appreciation Guild |
| Total Pages | : 0 |
| Release | : 2011 |
| Genre | : Wine |
| ISBN | : 9781936880027 |
Download Wine Tasting Notebook Book in PDF, ePub and Kindle
This vastly expanded new edition to the most simple, concise and elegant way to hit the ground running and learn about wine tasting. Here's an easy way for everyone to develop their wine tasting skills. 1. Wine Tasting Terms builds your wine tasting vocabulary with brief explanations of wine flavors and faults. 2. How to Take a Wine Tasting Note walks you through the fundamentals of wine tasting. 3. Wine Note Forms puts the repetitive parts of a note in convenient multiple choice for pros as well as acting as training wheels for beginners.
| Author | : Gergely Sznolnoki |
| Publisher | : Springer |
| Total Pages | : 183 |
| Release | : 2016-04-30 |
| Genre | : Business & Economics |
| ISBN | : 1137602988 |
Download Successful Social Media and Ecommerce Strategies in the Wine Industry Book in PDF, ePub and Kindle
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
