Digital Business Discourse PDF Download
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| Author | : E. Darics |
| Publisher | : Springer |
| Total Pages | : 286 |
| Release | : 2015-04-14 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1137405570 |
Download Digital Business Discourse Book in PDF, ePub and Kindle
This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and mobile communication technologies.
| Author | : Crispin Thurlow |
| Publisher | : Walter de Gruyter GmbH & Co KG |
| Total Pages | : 286 |
| Release | : 2020-02-10 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1501510118 |
Download Visualizing Digital Discourse Book in PDF, ePub and Kindle
The first dedicated volume of its kind, Visualizing Digital Discourse brings together sociolinguists and discourse analysts examining the role of visual communication in digital media. The volume showcases work from leading, established and emerging scholars from across Europe, covering a diverse range of digital media platforms such as messaging, video-chat, gaming and wikis; visual modalities such as emojis, video and layout; methodologies like discourse analysis, ethnography and conversation analysis; as well as data from different languages. With an opening chapter by Rodney Jones, the volume is organized into three parts: Besides Words and Writing, The Social Life of Images, and Designing Multimodal Texts. From the perspective of these broad domains, chapters tackle some of the major ideological, interactional and institutional implications of visuality for digital discourse studies. The first part, beginning with a co-authored chapter by Crispin Thurlow, focuses on micro-level visual practices and their macro-level framing – all with particular regard for emojis. The second part, beginning with a chapter from Sirpa Leppänen, examines the ways visual resources are used for managing personal relations, and the wider cultural politics of visual representation in these practices. The third part, beginning with a chapter by Hartmut Stöckl, considers organizational contexts where users deploy visual resources for more transactional, often commercial ends.
| Author | : Cornelia Ilie |
| Publisher | : Springer |
| Total Pages | : 197 |
| Release | : 2018-10-25 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3319964755 |
Download Teaching Business Discourse Book in PDF, ePub and Kindle
This book presents research in business discourse and offers pedagogical approaches to teaching business discourse in both classroom and consultancy contexts that address the key issues of dealing with different types of learners, developing teaching materials and evaluation. Drawing on the authors’ extensive experience of researching business discourse from a variety of different perspectives including pragmatics, discourse analysis, rhetoric, and language for specific purposes, it demonstrates how these approaches may be applied to teaching. Each chapter includes a list of additional readings, together with a number of practical tasks designed to help readers apply the materials presented. Case studies are used throughout the book to illustrate the concepts, thus equipping readers with a set of research tools to extend their own understanding of how language and communication operate in business contexts, as well introducing them to a variety of research-based ideas that can be translated easily into a classroom setting. The book is cross-cultural in scope as it includes perspectives from a range of different contexts. It represents a significant advance in current literature and will provide a valuable resource for students and scholars of applied linguistics, business communication, and business discourse, in addition to teachers of Business English.
| Author | : Francesca Bargiela-Chiappini |
| Publisher | : Edinburgh University Press |
| Total Pages | : 528 |
| Release | : 2009-05-12 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0748631836 |
Download Handbook of Business Discourse Book in PDF, ePub and Kindle
The Handbook of Business Discourse is the most comprehensive overview of the field to date. It offers an accessible and authoritative introduction to a range of historical, disciplinary, methodological and cultural perspectives on business discourse and addresses many of the pressing issues facing a growing, varied and increasingly international field of research. The collection also illustrates some of the challenges of defining and delimiting a relatively recent and eclectic field of studies, including debates on the very definition of 'business discourse'. Part One includes chapters on the origins, advances and features of business discourse in Europe, North America, Australia and New Zealand. Part Two covers methodological approaches such as mediated communication, corpus linguistics, organisational discourse, multimodality, race and management communication, and rhetorical analysis. Part Three moves on to look at disciplinary perspectives such as sociology, pragmatics, gender studies, intercultural communication, linguistic anthropology and business communication. Part Four looks at cultural perspectives across a range of geographical areas including Spain, Brazil, Japan, Korea, China and Vietnam. The concluding section reflects on future developments in Europe, North America and Asia.
| Author | : Mark Anthony Camilleri |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 206 |
| Release | : 2021-02-19 |
| Genre | : Business & Economics |
| ISBN | : 1800712669 |
Download Strategic Corporate Communication in the Digital Age Book in PDF, ePub and Kindle
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
| Author | : Patricia Bou-Franch |
| Publisher | : Springer |
| Total Pages | : 400 |
| Release | : 2018-09-29 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3319926632 |
Download Analyzing Digital Discourse Book in PDF, ePub and Kindle
This innovative edited collection presents new insights into emerging debates around digital communication practices. It brings together research by leading international experts to examine methods and approaches, multimodality, face and identity, across five thematically organised sections. Its contributors revise current paradigms in view of past, present, and future research and analyse how users deploy the wealth of multimodal resources afforded by digital technologies to undertake tasks and to enact identity. In its concluding section it identifies the ideologies that underpin the construction of digital texts in the social world. This important contribution to digital discourse studies will have interdisciplinary appeal across the fields of linguistics, socio-linguistics, pragmatics, discourse analysis, gender studies, multimodality, media and communication studies.
| Author | : Scott McLean |
| Publisher | : |
| Total Pages | : 408 |
| Release | : 2010 |
| Genre | : Business communication |
| ISBN | : 9781936126118 |
Download Business Communication for Success Book in PDF, ePub and Kindle
| Author | : Rodney H Jones |
| Publisher | : Routledge |
| Total Pages | : 262 |
| Release | : 2015-02-11 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1317537009 |
Download Discourse and Digital Practices Book in PDF, ePub and Kindle
Discourse and Digital Practices shows how tools from discourse analysis can be used to help us understand new communication practices associated with digital media, from video gaming and social networking to apps and photo sharing. This cutting-edge book: draws together fourteen eminent scholars in the field including James Paul Gee, David Barton, Ilana Snyder, Phil Benson, Victoria Carrington, Guy Merchant, Camilla Vasquez, Neil Selwyn and Rodney Jones answers the central question: "How does discourse analysis enable us to understand digital practices?" addresses a different type of digital media in each chapter demonstrates how digital practices and the associated new technologies challenge discourse analysts to adapt traditional analytic tools and formulate new theories and methodologies examines digital practices from a wide variety of approaches including textual analysis, conversation analysis, interactional sociolinguistics, multimodal discourse analysis, object ethnography, geosemiotics, and critical discourse analysis. Discourse and Digital Practices will be of interest to advanced students studying courses on digital literacies or language and digital practices.
| Author | : Jennifer H. Waldeck |
| Publisher | : Cengage Learning |
| Total Pages | : 400 |
| Release | : 2012-01-01 |
| Genre | : Performing Arts |
| ISBN | : 9780495807988 |
Download Business and Professional Communication in a Digital Age Book in PDF, ePub and Kindle
BUSINESS AND PROFESSIONAL COMMUNICATION IN A DIGITAL AGE, First Edition, is a comprehensive instructional package designed to build students' business and professional communication competence. The interactive, multimedia nature of this text emphasizes traditional and contemporary topics germane to business and professional contexts. The engaging online modules that accompany this text create an interactive, media-enhanced experience in the classroom, allowing students to develop an in-depth understanding of business and professional communication in the 21st century. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
| Author | : Sunil Gupta |
| Publisher | : Harvard Business Press |
| Total Pages | : 327 |
| Release | : 2018-07-24 |
| Genre | : Computers |
| ISBN | : 1633692698 |
Download Driving Digital Strategy Book in PDF, ePub and Kindle
Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
