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Developing Relationships, Personalization, and Data Herald in Marketing 5.0

Developing Relationships, Personalization, and Data Herald in Marketing 5.0
Author: Jasmine Kaur
Publisher: Business Science Reference
Total Pages: 0
Release: 2022
Genre: Business & Economics
ISBN: 9781668444962

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"This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing"--


Developing Relationships, Personalization, and Data Herald in Marketing 5.0

Developing Relationships, Personalization, and Data Herald in Marketing 5.0
Author: Kaur, Jasmine
Publisher: IGI Global
Total Pages: 327
Release: 2022-06-24
Genre: Business & Economics
ISBN: 1668444984

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Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.


Smart and Sustainable Interactive Marketing

Smart and Sustainable Interactive Marketing
Author: Irani, Hamid Reza
Publisher: IGI Global
Total Pages: 335
Release: 2024-01-22
Genre: Business & Economics
ISBN:

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In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.


Enhancing Customer Engagement Through Location-Based Marketing

Enhancing Customer Engagement Through Location-Based Marketing
Author: Singh, Amandeep
Publisher: IGI Global
Total Pages: 325
Release: 2023-03-07
Genre: Business & Economics
ISBN: 1668481790

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Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix,” and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.


Contemporary Challenges in Social Science Management

Contemporary Challenges in Social Science Management
Author: Anne Marie Thake
Publisher: Emerald Group Publishing
Total Pages: 209
Release: 2024-04-15
Genre: Business & Economics
ISBN: 1837531706

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Enriched and strengthened with European case studies of real-life situations providing a practical and industry insights, Part A and B collate experts in Economics, Finance, Public Policy, Human Resources, and Risk management, contributing on employability, labour markets, sustainability, and skills of the future from across the globe.


Seasons Coloring Book

Seasons Coloring Book
Author:
Publisher: Gibbs Smith
Total Pages: 0
Release: 2017-08
Genre: Art
ISBN: 1423648080

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The fourth coloring book collection from Sweden’s coloring book sensation. Introducing the newest addition to Hanna Karlzon’s beloved coloring book collection: Seasons. This hardbound volume boasts 96 pages of Karlzon’s intricate designs, season by season. Dripping icicles segue to blossoming gardens; summer nights give way to strawberries, mushrooms, and playful frogs, waterside. Autumn winds bring fall fog, pumpkins and rain. Lanterns, evergreens, and beautiful ornaments bring us ‘round to winter once again.


The Fourth Industrial Revolution

The Fourth Industrial Revolution
Author: Klaus Schwab
Publisher: Currency
Total Pages: 192
Release: 2017-01-03
Genre: Business & Economics
ISBN: 1524758876

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World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wear­able sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manu­facturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individu­als. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frame­works that advance progress.


Management Information Systems

Management Information Systems
Author: Kenneth C. Laudon
Publisher: Pearson Educación
Total Pages: 618
Release: 2004
Genre: Business & Economics
ISBN: 9789702605287

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Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.


Rebuilding

Rebuilding
Author: Bruce Fisher
Publisher: Impact Publishers
Total Pages: 308
Release: 1999-11
Genre: Family & Relationships
ISBN: 9781886230699

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A positive step-by-step programme for putting your life back together when your relationship ends.


Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
Author: Dave Kerpen
Publisher: McGraw Hill Professional
Total Pages: 289
Release: 2011-06-07
Genre: Business & Economics
ISBN: 0071769501

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THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking