Deception In The Marketplace PDF Download
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Author | : David M. Boush |
Publisher | : Routledge |
Total Pages | : 258 |
Release | : 2015-12-22 |
Genre | : Business & Economics |
ISBN | : 1136648690 |
Download Deception In The Marketplace Book in PDF, ePub and Kindle
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.
Author | : David M. Boush |
Publisher | : Routledge |
Total Pages | : 258 |
Release | : 2015-12-22 |
Genre | : Business & Economics |
ISBN | : 1136648690 |
Download Deception In The Marketplace Book in PDF, ePub and Kindle
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.
Author | : Paul Blumberg |
Publisher | : Oxford University Press |
Total Pages | : 274 |
Release | : |
Genre | : Business & Economics |
ISBN | : 0195362047 |
Download The Predatory Society Book in PDF, ePub and Kindle
Who knows more about a business's shady practices than the people who work there? In this pioneering study, Paul Blumberg examines a wide variety of evidence, including over 600 accounts written by workers who disclose in elaborate detail the deceptions their employers practiced on the public. Employed in a wide variety of business enterprises--supermarkets, restaurants, fish markets, department stores, gas stations, drug stores, pet stores, and many more--these workers pull back the curtain and reveal the hidden recesses of the American marketplace. Blumberg documents these deceptions in numerous vivid stories, providing readers with a trenchant handbook on survival in America. He tells of stores that routinely mark prices up before a sale; gas stations that sell regular gas as high test; auto mechanics who spray-paint customers' old car parts and then charge them for new parts (in one gas stations, the workers claimed that the mechanic's best tool was his paint can); and pharmacists who sell generic drugs and charge name-brand prices. But equally important, he provides an insightful analysis of why deception pervades the American marketplace. Though at times amusing, The Predatory Society is also frequently disturbing for what it says about private capitalism: how dishonesty is all but built into the American marketplace, and how this dishonesty has potentially disastrous effects on trust and community in our society.
Author | : American National Metric Council |
Publisher | : |
Total Pages | : 30 |
Release | : 1977 |
Genre | : |
ISBN | : 9780916148119 |
Download Metrication and the Consumer Book in PDF, ePub and Kindle
Author | : Paul Ekman |
Publisher | : W. W. Norton & Company |
Total Pages | : 404 |
Release | : 2009-01-26 |
Genre | : Psychology |
ISBN | : 0393337456 |
Download Telling Lies: Clues to Deceit in the Marketplace, Politics, and Marriage (Revised Edition) Book in PDF, ePub and Kindle
Describes gestures and other clues that indicate a person may be lying, explains why people lie, and discusses the controversy surrounding lie detector tests.
Author | : Paul Ekman |
Publisher | : W. W. Norton & Company |
Total Pages | : 402 |
Release | : 2001 |
Genre | : Psychology |
ISBN | : 9780393321883 |
Download Telling Lies Book in PDF, ePub and Kindle
Paul Ekman, a renowned expert in emotions research and nonverbal communication, has now updated his groundbreaking inquiry into lying and methods for uncovering lies. From the deception strategies of international public figures, such as Adolf Hitler and Richard Nixon, to the deceitful behavior of private individuals, including adulterers and petty criminals, Ekman shows that a successful liar most often depends on a willfully innocent dupe. His study describes how lies vary in form and can differ from other types of misinformation, as well as how a person's body language, voice, and facial expressions can give away a lie but still escape the detection of professional lie hunters'udges, police officers, drug enforcement agents, Secret Service agents, and others. Photographs and line drawings.
Author | : Pepall, Lynne |
Publisher | : Edward Elgar Publishing |
Total Pages | : 294 |
Release | : 2021-07-31 |
Genre | : Business & Economics |
ISBN | : 1788978129 |
Download Advertising and the Marketplace Book in PDF, ePub and Kindle
This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.
Author | : J. Scott Armstrong |
Publisher | : |
Total Pages | : 10 |
Release | : 1990 |
Genre | : |
ISBN | : |
Download Review of The Predatory Society, Deception in the American Marketplace by Paul Blumberg Book in PDF, ePub and Kindle
Author | : Warren Grant Magnuson |
Publisher | : |
Total Pages | : 264 |
Release | : 1968 |
Genre | : Consumer protection |
ISBN | : |
Download The Dark Side of the Marketplace Book in PDF, ePub and Kindle
"The scope of the book's indictment is broad, laying bare the prevailing schemes and devices for parting victims from their money-schemes that operate within the law, without the law and, most appalling, with the law as an accomplice. It catalogues the needless product hazards threatening rich and poor alike-from babies' receiving blankets which burn to ashes in seconds, to callously made cigarettes. It documents the manipulation of credit terms and prices; the brutality of collection techniques; the secrets of space age charlatans, and the gaps remaining in the fabric of protection laws."--Dust jacket.
Author | : C. Gerschlager |
Publisher | : Palgrave Macmillan |
Total Pages | : 378 |
Release | : 2004-11-19 |
Genre | : Business & Economics |
ISBN | : 9781403943453 |
Download Deception in Markets Book in PDF, ePub and Kindle
This volume focuses on modern economic analyses of deception in markets. The contributors offer a systematic account of how different approaches to modern economics deal with dishonesty and cheating in the marketplace. The particular focus is on economic concepts such as rationality and behaviour in relation to deception. Analyses are presented from the perspective of standard economic frameworks (i.e. game theory, new institutional economics, new classical macroeconomics) while behavioural developments (i.e. behavioural economics and finance) are referred to, challenging the basic economic concepts of rationality and self-interest. Finally, anthropological findings are used to contrast these economic conceptions of deception.