Data Driven Public Relations Research PDF Download
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Author | : Jim Eggensperger |
Publisher | : Routledge |
Total Pages | : 204 |
Release | : 2018-09-04 |
Genre | : Language Arts & Disciplines |
ISBN | : 135176778X |
Download Data-Driven Public Relations Research Book in PDF, ePub and Kindle
The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with sophisticated algorithms, today’s PR professionals are data-driven in virtually everything they do. Data-Driven Public Relations Research is the first book for PR students and practitioners to offer an overview of these new practices as well as a glimpse into the future of these new applications, including "big data" and some of the applications from real-world PR campaigns and strategic planning. It includes contemporary cases involving brand name companies who are blazing new trails in the use of metrics in public relations. This book presents a practical, accessible approach that requires no prior training or experience, with easy to follow, step-by-step measurement examples from existing campaigns. Using Excel, the book enables readers to export lessons from the classroom to the office, where use of statistical packages is rare and can give PR practitioners the advantage over competitors. This pragmatic approach helps readers apply metrics to PR problems such as: Finding the best target audiences Understanding audience communication needs and preferences How best to present research outcomes How to manage major projects with specialized research firms. Accompanying electronic resources for the book include sample answers to the book’s discussion questions, PowerPoint lecture slides for instructors and sample research exercises using Excel.
Author | : Trinette Marquis |
Publisher | : Rowman & Littlefield |
Total Pages | : 145 |
Release | : 2018-06-04 |
Genre | : Education |
ISBN | : 1475841892 |
Download Engaging Data Book in PDF, ePub and Kindle
The demand for effective communication and marketing at the campus and district level has never been more urgent and educational agencies have limited resources that can be directed to these efforts. It is important that our time and energy are directed towards those communication and marketing strategies that will have the most significant impact. Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication. Whether you are a seasoned PR pro or someone who has taken on communication as one of many duties, there will be at least one money-saving, impact-increasing idea that makes reading this book well worth your time.
Author | : Don W. Stacks |
Publisher | : Guilford Publications |
Total Pages | : 417 |
Release | : 2016-11-23 |
Genre | : Business & Economics |
ISBN | : 146252270X |
Download Primer of Public Relations Research, Third Edition Book in PDF, ePub and Kindle
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
Author | : Regina Luttrell |
Publisher | : Oxford University Press, USA |
Total Pages | : 272 |
Release | : 2021-03-16 |
Genre | : |
ISBN | : 9780190925390 |
Download Digital Strategies Book in PDF, ePub and Kindle
Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession.
Author | : Christine Daymon |
Publisher | : Routledge |
Total Pages | : 306 |
Release | : 2005-06-29 |
Genre | : Business & Economics |
ISBN | : 1134596081 |
Download Qualitative Research Methods in Public Relations and Marketing Communications Book in PDF, ePub and Kindle
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
Author | : Clea Bourne |
Publisher | : Springer Nature |
Total Pages | : 244 |
Release | : 2022-09-29 |
Genre | : Language Arts & Disciplines |
ISBN | : 3031139569 |
Download Public Relations and the Digital Book in PDF, ePub and Kindle
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.
Author | : Don W. Stacks |
Publisher | : Business Expert Press |
Total Pages | : 242 |
Release | : 2010-07-06 |
Genre | : Business & Economics |
ISBN | : 1606491024 |
Download A Practioner's Guide to Public Relations Research, Measurement and Evaluation Book in PDF, ePub and Kindle
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
Author | : David Michaelson |
Publisher | : Business Expert Press |
Total Pages | : 251 |
Release | : 2017-01-24 |
Genre | : Business & Economics |
ISBN | : 163157762X |
Download A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition Book in PDF, ePub and Kindle
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
Author | : Michael Brito |
Publisher | : Pearson Education |
Total Pages | : 272 |
Release | : 2014 |
Genre | : Business & Economics |
ISBN | : 0789751615 |
Download Your Brand, the Next Media Company Book in PDF, ePub and Kindle
"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.
Author | : James E. Grunig |
Publisher | : Routledge |
Total Pages | : 240 |
Release | : 2016-12-14 |
Genre | : Business & Economics |
ISBN | : 1136696296 |
Download Public Relations Research Annual Book in PDF, ePub and Kindle
The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.