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Crossmodal Correspondence

Crossmodal Correspondence
Author: Na Chen
Publisher: Frontiers Media SA
Total Pages: 142
Release: 2024-04-01
Genre: Science
ISBN: 283254701X

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We live in a rich multisensory environment, in which we experience a continuous stream of sensory information coming from different sensory modalities, such as vision, sound, smell, touch, and taste. Our brains constantly encode, filter, and integrate that sensory information, and generate a unified perception of the world. However, how the brain processes and binds those sensory inputs are still unknown. Crossmodal correspondence refers to the tendency for normal observers to match distinct features or dimensions of experience across different sensory modalities (e.g., “bouba-kiki” effect). There has been a rapid growth of research interest in crossmodal correspondence over the last two decades. More and more crossmodal correspondences, within-modal correspondences, associations between sensory dimensions and concepts, and experiences have been identified. The congruency effect of crossmodal correspondences on facilitating sensory processing has also been highlighted.


Product Experience

Product Experience
Author: Hendrik N. J. Schifferstein
Publisher: Elsevier
Total Pages: 687
Release: 2011-04-28
Genre: Psychology
ISBN: 0080556787

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Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise. Most comprehensive collection of psychological research behind product design and usability Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience International contributions from experts in the field


Multisensory Perception

Multisensory Perception
Author: K. Sathian
Publisher: Academic Press
Total Pages: 488
Release: 2019-09-15
Genre: Medical
ISBN: 0128125640

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Multisensory Perception: From Laboratory to Clinic surveys the current state of knowledge on multisensory processes, synthesizing information from diverse streams of research and defining hypotheses and questions to direct future work. Reflecting the nature of the field, the book is interdisciplinary, comprising the findings and views of writers with diverse backgrounds and varied methods, including psychophysical, neuroanatomical, neurophysiological and neuroimaging approaches. Sections cover basic principles, specific interactions between the senses, the topic of crossmodal correspondences between particular sensory attributes, the related topic of synesthesia, and the clinic. Offers a comprehensive, up-to-date overview of the current state of knowledge on multisensory processes Coverage includes basic principles, specific interactions between the senses, crossmodal correspondences and the clinical aspects of multisensory processes Includes psychophysical, neuroanatomical, neurophysiological and neuroimaging approaches


Auditory Contributions to Food Perception and Consumer Behaviour

Auditory Contributions to Food Perception and Consumer Behaviour
Author:
Publisher: BRILL
Total Pages: 223
Release: 2019-10-01
Genre: Medical
ISBN: 9004416307

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This volume provides a state-of-the-art summary of the emerging field of sonic seasoning research, whereby music/soundscapes are specifically chosen, or else designed/composed, in order to correspond crossmodally to, and hence potentially modify, the associated taste/flavour of food and beverages.


Oxford Handbook of Synesthesia

Oxford Handbook of Synesthesia
Author: Julia Simner
Publisher: Oxford University Press, USA
Total Pages: 1104
Release: 2013-12
Genre: Art
ISBN: 0199603324

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Synesthesia is a fascinating phenomenon which has captured the imagination of scientists and artists alike. This title brings together a broad body of knowledge about this condition into one definitive state-of-the-art handbook.


Crossmodal Attention Applied

Crossmodal Attention Applied
Author: Charles Spence
Publisher: Cambridge University Press
Total Pages: 134
Release: 2020-09-10
Genre: Psychology
ISBN: 1108908241

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Cognitive neuroscientists have started to uncover the neural substrates, systems, and mechanisms enabling us to prioritize the processing of certain sensory information over other, currently less-relevant, inputs. However, there is still a large gap between the knowledge generated in the laboratory and its application to real-life problems of attention as when, for example, interface operators are multi-tasking. In this Element, laboratory studies on crossmodal attention (both behavioural/psychophysical and cognitive neuroscience) are situated within the applied context of driving. We contrast the often idiosyncratic conditions favoured by much of the laboratory research, typically using a few popular paradigms involving simplified experimental conditions, with the noisy, multisensory, real-world environments filled with complex, intrinsically-meaningful stimuli. By drawing attention to the differences between basic and applied studies in the context of driving, we highlight a number of important issues and neglected areas of research as far as the study of crossmodal attention is concerned.


Multisensory Experiences

Multisensory Experiences
Author: Carlos Velasco
Publisher: Oxford University Press, USA
Total Pages: 113
Release: 2020
Genre: Computers
ISBN: 0198849621

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Multisensory Experiences: Where the senses meet technology takes you on a journey that goes from the fundamentals of multisensory experiences, through the relationship between the senses and technology, to what the future of those experiences may look like, and our responsibility in it.


Perception-Cognition Interface & Cross-Modal Experiences: Insights into Unified Consciousness

Perception-Cognition Interface & Cross-Modal Experiences: Insights into Unified Consciousness
Author: Aleksandra Mroczko-Wąsowicz
Publisher: Frontiers Media SA
Total Pages: 137
Release: 2017-01-26
Genre: Electronic book
ISBN: 2889450716

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The present Research Topic explores closely related aspects of mental functioning, namely an interplay between perception and cognition, interactions among various sensory modalities, and finally, more or less unified conscious experiences arising in the context of these relations. Contributions emphasize a high flexibility observed in perception and may be seen as potential challenges to the traditional modular architecture of perceptual systems. Although the articles describe different phenomena, they follow one common theme - to investigate broadly understood unified experience - by studying either perception-cognition integration or the integration between sensory modalities. These integrative processes may well apply to subpersonal unconscious representations. However, the aim here is to approach phenomenal experience and thus a straightforward way of thinking about it is in terms of conscious perception. Putting together scientific and philosophical concerns, this special issue encourages extending the study of perceptual experience beyond the single sense perception to advance our understanding of the complex interdependencies between different sensory modalities, other mental domains, and various kinds of unifying relations within conscious experience. It exhibits a remarkable need to study these phenomena in tangent, and so, the authors examine a variety of ways in which our perceptual experiences may be cross-modal or multisensory, integrated, embodied, synesthetic, cognitively penetrated, or otherwise affected by top-down influences. The Research Topic comprises theoretical and empirical contributions of such fields as philosophy of mind, cognitive science, psychology, and neuroscience in the form of hypothesis and theory articles, original research articles, opinion papers, reviews, and commentaries.


Neuromarketing and unconscious choices in the wine market: The role of color

Neuromarketing and unconscious choices in the wine market: The role of color
Author: Alessandro Bortolotti
Publisher: Alessandro Bortolotti
Total Pages: 230
Release: 2023-07-25
Genre: Psychology
ISBN:

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The structure of the book is designed to provide a comprehensive exploration of the principles of neuromarketing and their application to the wine production industry in the Abruzzo region of Italy. Overall, the structure of the book is designed to provide a comprehensive analysis of the principles of neuromarketing and their application to the wine industry, with a particular emphasis on the role of color in consumer decision-making processes


Sensory Nudges

Sensory Nudges
Author: Han-Seok Seo
Publisher: MDPI
Total Pages: 206
Release: 2021-09-09
Genre: Social Science
ISBN: 303936166X

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Cake products with highly acceptable flavor and mouthfeel are not always successful in the marketplace. Sales of identical cake products sold in two different bakery shops often differ. Patrons’ choices of specific cake items differ depending on menu designs at restaurants. Such examples suggest that consumer behavior related to eating, preparing, or purchasing foods and beverages is typically complex, dynamic, and sensitive to environmental cues surrounding them. The nine original research articles and two systematic review articles addressed in this book provide recent informative and insightful findings on how sensory cues related to eating/drinking environmental contexts can serve as “sensory nudges” that induce healthy eating and drinking along with consumer satisfaction.