Creative Direction In A Digital World PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Creative Direction In A Digital World PDF full book. Access full book title Creative Direction In A Digital World.
| Author | : Adam Harrell |
| Publisher | : CRC Press |
| Total Pages | : 149 |
| Release | : 2017-06-26 |
| Genre | : Business & Economics |
| ISBN | : 1351380214 |
Download Creative Direction in a Digital World Book in PDF, ePub and Kindle
Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish. Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies. Develop the skills needed to communicate your ideas to a skeptical client. Learn how to more effectively manage your creative team. And most importantly craft digital experiences that get results.
| Author | : Adam Harrell |
| Publisher | : CRC Press |
| Total Pages | : 114 |
| Release | : 2017-06-26 |
| Genre | : Business & Economics |
| ISBN | : 1351380222 |
Download Creative Direction in a Digital World Book in PDF, ePub and Kindle
Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish. Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies. Develop the skills needed to communicate your ideas to a skeptical client. Learn how to more effectively manage your creative team. And most importantly craft digital experiences that get results.
| Author | : Adam Harrell |
| Publisher | : |
| Total Pages | : 114 |
| Release | : 2017 |
| Genre | : Computer animation |
| ISBN | : 9781315726700 |
Download Creative Direction in a Digital World Book in PDF, ePub and Kindle
"Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.?Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish. Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies. Develop the skills needed to communicate your ideas to a skeptical client.?Learn how to more effectively manage your creative team. And most importantly craft digital experiences that get results."--Provided by publisher.
| Author | : Luke Sullivan |
| Publisher | : John Wiley & Sons |
| Total Pages | : 423 |
| Release | : 2022-02-23 |
| Genre | : Business & Economics |
| ISBN | : 1119819695 |
Download Hey Whipple, Squeeze This Book in PDF, ePub and Kindle
The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional. In this fully updated edition, you’ll explore: How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation. How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. How to go 180˚ against common sense for ideas that have the potential of becoming viral. How to create the kind of portfolio that will get you a job in the industry.
| Author | : Radim Malinic |
| Publisher | : Brand Nu Limited |
| Total Pages | : 311 |
| Release | : 2018-09-07 |
| Genre | : Design |
| ISBN | : 0993540015 |
Download Book of Ideas Book in PDF, ePub and Kindle
Book of Ideas series Vol.2 - suitable for art and design students, freelancers, art directors, graphic designers and all other creatives looking to grow their career. Book of Ideas - vol.2 continues what designer and creative director Radim Malinic started in the first edition, offering yet more indispensable advice on making it in the creative industries. Chapters cover issues ranging from creativity for good, how to decode our own creative DNA, embracing limitations, using humour and how to entertain the right wrongs . It discusses how to improve design work through more skilful use of language, and in doing so, how to stir the right reactions and present well-rounded creative projects with confidence. Among the ideas and the work illustrating them, Book of Ideas - vol.2 offers holistic guidance on better understanding yourself as a creative and how to approach your life and work in a mindful, smart way to make you a better designer, creator and thinker, at any point in your career.
| Author | : Jason Sperling |
| Publisher | : HarperCollins Leadership |
| Total Pages | : 320 |
| Release | : 2021-06-01 |
| Genre | : Business & Economics |
| ISBN | : 1400222907 |
Download Creative Directions Book in PDF, ePub and Kindle
More and more makers, designers, writers, and artists are in demand as we enter the Age of Creatives. By understanding the new strategies and mindset required to succeed, you can manage other creatives successfully. For creators, getting that promotion to management is exciting but can also be scary. The skills that made them so successful may not translate to the skill required to be a great manager, and this gets even more complicated when managing other creatives who often don’t thrive under traditional management procedures. Creative Directions is a management masterclass in which you attend lectures and seminars as you learn from some of the best in the business, including directors Ava DuVernay (When They See Us) and Joe Russo (Avengers: Endgame); two-time Academy Award-winning editor Angus Wall (The Social Network); executive producers from hit TV shows like The Simpsons and GLOW; and creative directors and leaders at businesses like Amazon, Apple, Disney, TikTok, and more. In Creative Directions, you will: Receive essential guidance on how to master the delicate balance required to successfully lead a creative team. Learn from star creative leaders in the entertainment industry on essential lessons they learned on their path to success. Gain insights on how to balance mastering the new skills you need as a leader with finding the time and energy to focus on the creative work you love. All of these lessons are provided in an easily accessible format so that you can open the book to any page and find an actionable, inspirational insight or strategy.
| Author | : Alexandra Solea |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 135 |
| Release | : 2022-11-25 |
| Genre | : Art |
| ISBN | : 1527590356 |
Download Global Arts Leadership in the Digital Age Book in PDF, ePub and Kindle
This book gathers some of the world’s most respected voices from the performing and visual art industries to discuss, through case studies and critical commentaries, how technology and art have created some of the most iconic cultural products in recent decades. Through their work in the crypto, metaverse, gamification, robotics, and artificial intelligence realms, the authors share their experiences from a conceptual, managerial, economic, and ethical perspective, providing both theoretical and tangible tools to a broad spectrum of readers. Through artists, intermediaries, managers, and global art leaders, this book provides a crescendo of professional and human experiences that solidify in a manual for those young and established cultural practitioners, who are willing to participate in the arts.
| Author | : Nik Mahon |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 184 |
| Release | : 2017-11-02 |
| Genre | : Business & Economics |
| ISBN | : 1350034568 |
Download Basics Advertising 02: Art Direction Book in PDF, ePub and Kindle
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
| Author | : Pete Barry |
| Publisher | : Thames & Hudson |
| Total Pages | : 320 |
| Release | : 2016-08-10 |
| Genre | : Business & Economics |
| ISBN | : 0500773610 |
Download Advertising Concept Book 3E: Think Now, Design Later (Third) Book in PDF, ePub and Kindle
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.
| Author | : Stephanie Hedge |
| Publisher | : McFarland |
| Total Pages | : 242 |
| Release | : 2021-02-18 |
| Genre | : Games & Activities |
| ISBN | : 147664201X |
Download Roleplaying Games in the Digital Age Book in PDF, ePub and Kindle
The Digital Age has created massive technological and disciplinary shifts in tabletop role-playing, increasing the appreciation of games like Dungeons & Dragons. Millions tune in to watch and listen to RPG players on podcasts and streaming platforms, while virtual tabletops connect online players. Such shifts elicit new scholarly perspectives. This collection includes essays on the transmedia ecology that has connected analog with digital and audio spaces. Essays explore the boundaries of virtual tabletops and how users engage with a variety of technology to further role-playing. Authors map the growing diversity of the TRPG fandom and detail how players interact with RPG-related podcasts. Interviewed are content creators like Griffin McElroy of The Adventure Zone podcast, Roll20 co-creator Nolan T. Jones, board game designers Nikki Valens and Isaac Childres and fan artists Tracey Alvarez and Alex Schiltz. These essays and interviews expand the academic perspective to reflect the future of role-playing.
