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Author | : John Espirian |
Publisher | : |
Total Pages | : 248 |
Release | : 2020-04-21 |
Genre | : Business & Economics |
ISBN | : 9781916206236 |
Download Content DNA Book in PDF, ePub and Kindle
How can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered and preferred? Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business. You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant. "John represents the cutting edge of content marketing reality." - Mark Schaefer "Content DNA provides the foundation and building blocks for creating great content." - Vicki O'Neil "Talk about relentlessly helpful! This is the content bible for anyone looking to build a business online." - Chloë Forbes-Kindlen
Author | : Damon A. Horton |
Publisher | : Moody Publishers |
Total Pages | : 172 |
Release | : 2012-12-19 |
Genre | : Religion |
ISBN | : 0802487130 |
Download DNA Book in PDF, ePub and Kindle
Systematic theology for the urban context DNA:The Foundations of the Faith presents each reader with a survey of systematic theology written in the heart language of the urban context. D.A. Horton writes with a conviction that every believer should have the privilege of being equipped with a working knowledge of what the principle teachings of Christianity are. This tool can be used in any setting from the seminary classroom to the local street corner. Written in a workbook style, readers will explore key scriptures and record all that is discovered as each person is equipped to live out the truths they learn. Whether attending ReachLife Institute, studying with a small group, or going through this workbook alone, your faith will be enriched as the study of these foundational truths are learned and applied to life.
Author | : Kim TallBear |
Publisher | : U of Minnesota Press |
Total Pages | : 256 |
Release | : 2013-09-01 |
Genre | : Social Science |
ISBN | : 0816685797 |
Download Native American DNA Book in PDF, ePub and Kindle
Who is a Native American? And who gets to decide? From genealogists searching online for their ancestors to fortune hunters hoping for a slice of casino profits from wealthy tribes, the answers to these seemingly straightforward questions have profound ramifications. The rise of DNA testing has further complicated the issues and raised the stakes. In Native American DNA, Kim TallBear shows how DNA testing is a powerful—and problematic—scientific process that is useful in determining close biological relatives. But tribal membership is a legal category that has developed in dependence on certain social understandings and historical contexts, a set of concepts that entangles genetic information in a web of family relations, reservation histories, tribal rules, and government regulations. At a larger level, TallBear asserts, the “markers” that are identified and applied to specific groups such as Native American tribes bear the imprints of the cultural, racial, ethnic, national, and even tribal misinterpretations of the humans who study them. TallBear notes that ideas about racial science, which informed white definitions of tribes in the nineteenth century, are unfortunately being revived in twenty-first-century laboratories. Because today’s science seems so compelling, increasing numbers of Native Americans have begun to believe their own metaphors: “in our blood” is giving way to “in our DNA.” This rhetorical drift, she argues, has significant consequences, and ultimately she shows how Native American claims to land, resources, and sovereignty that have taken generations to ratify may be seriously—and permanently—undermined.
Author | : Jeff Dyer |
Publisher | : Harvard Business Press |
Total Pages | : 272 |
Release | : 2011-07-12 |
Genre | : Business & Economics |
ISBN | : 142214271X |
Download The Innovator's DNA Book in PDF, ePub and Kindle
A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation. In The Innovator’s DNA, authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen (The Innovator’s Dilemma, The Innovator’s Solution, How Will You Measure Your Life?) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact. By identifying behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group—the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting. Once you master these competencies (the authors provide a self-assessment for rating your own innovator’s DNA), the authors explain how to generate ideas, collaborate to implement them, and build innovation skills throughout the organization to result in a competitive edge. This innovation advantage will translate into a premium in your company’s stock price—an innovation premium—which is possible only by building the code for innovation right into your organization’s people, processes, and guiding philosophies. Practical and provocative, The Innovator’s DNA is an essential resource for individuals and teams who want to strengthen their innovative prowess.
Author | : James D. Watson |
Publisher | : Macmillan |
Total Pages | : 500 |
Release | : 2007 |
Genre | : Medical |
ISBN | : 9780716728665 |
Download Recombinant DNA: Genes and Genomes Book in PDF, ePub and Kindle
Recombinant DNA, Third Edition, is an essential text for undergraduate, graduate, and professional courses in Genomics, Cell and Molecular Biology, Recombinant DNA, Genetic Engineering, Human Genetics, Biotechnology, and Bioinformatics. The Third Edition of this landmark text offers an authoritative, accessible, and engaging introduction to modern, genome-centered biology from its foremost practitioners. The new edition explores core concepts in molecular biology in a contemporary inquiry-based context, building its coverage around the most relevant and exciting examples of current research and landmark experiments that redefined our understanding of DNA. As a result, students learn how working scientists make real high-impact discoveries. The first chapters provide an introduction to the fundamental concepts of genetics and genomics, an inside look at the Human Genome Project, bioinformatic and experimental techniques for large-scale genomic studies, and a survey of epigenetics and RNA interference. The final chapters cover the quest to identify disease-causing genes, the genetic basis of cancer, and DNA fingerprinting and forensics. In these chapters the authors provide examples of practical applications in human medicine, and discuss the future of human genetics and genomics projects.
Author | : Bruce Alberts |
Publisher | : |
Total Pages | : 0 |
Release | : 2002 |
Genre | : Cytology |
ISBN | : 9780815332183 |
Download Molecular Biology of The Cell Book in PDF, ePub and Kindle
Author | : John M. Butler |
Publisher | : Academic Press |
Total Pages | : 609 |
Release | : 2014-07-28 |
Genre | : Social Science |
ISBN | : 012405854X |
Download Advanced Topics in Forensic DNA Typing: Interpretation Book in PDF, ePub and Kindle
Advanced Topics in Forensic DNA Typing: Interpretation builds upon the previous two editions of John Butler’s internationally acclaimed Forensic DNA Typing textbook with forensic DNA analysts as its primary audience. Intended as a third-edition companion to the Fundamentals of Forensic DNA Typing volume published in 2010 and Advanced Topics in Forensic DNA Typing: Methodology published in 2012, this book contains 16 chapters with 4 appendices providing up-to-date coverage of essential topics in this important field. Over 80 % of the content of this book is new compared to previous editions. Provides forensic DNA analysts coverage of the crucial topic of DNA mixture interpretation and statistical analysis of DNA evidence Worked mixture examples illustrate the impact of different statistical approaches for reporting results Includes allele frequencies for 24 commonly used autosomal STR loci, the revised Quality Assurance Standards which went into effect September 2011
Author | : S. K. Dutta |
Publisher | : CRC Press |
Total Pages | : 230 |
Release | : 2019-08-15 |
Genre | : Medical |
ISBN | : 1000697045 |
Download DNA Systematics Book in PDF, ePub and Kindle
First Published in 1986, these volumes offer a full, comprehensive guide to the structure of DNA systems and their biochemical application. Carefully compiled and filled with a vast repertoire of notes, diagrams, and references this book serves as a useful reference for Genealogy and other practitioners in their respective fields.
Author | : George M Church |
Publisher | : Basic Books |
Total Pages | : 305 |
Release | : 2014-04-08 |
Genre | : Science |
ISBN | : 0465038654 |
Download Regenesis Book in PDF, ePub and Kindle
A Harvard biologist and master inventor explores how new biotechnologies will enable us to bring species back from the dead, unlock vast supplies of renewable energy, and extend human life. In Regenesis, George Church and science writer Ed Regis explore the possibilities of the emerging field of synthetic biology. Synthetic biology, in which living organisms are selectively altered by modifying substantial portions of their genomes, allows for the creation of entirely new species of organisms. These technologies-far from the out-of-control nightmare depicted in science fiction-have the power to improve human and animal health, increase our intelligence, enhance our memory, and even extend our life span. A breathtaking look at the potential of this world-changing technology, Regenesis is nothing less than a guide to the future of life.
Author | : Michael Chandler |
Publisher | : John Wiley & Sons |
Total Pages | : 1321 |
Release | : 2020-07-24 |
Genre | : Science |
ISBN | : 1555819214 |
Download Mobile DNA III Book in PDF, ePub and Kindle
An exploration of the raw power of genetic material to refashion itself to any purpose... Virtually all organisms contain multiple mobile DNAs that can move from place to place, and in some organisms, mobile DNA elements make up a significant portion of the genome. Mobile DNA III provides a comprehensive review of recent research, including findings suggesting the important role that mobile elements play in genome evolution and stability. Editor-in-Chief Nancy L. Craig assembled a team of multidisciplinary experts to develop this cutting-edge resource that covers the specific molecular mechanisms involved in recombination, including a detailed structural analysis of the enzymes responsible presents a detailed account of the many different recombination systems that can rearrange genomes examines the tremendous impact of mobile DNA in virtually all organisms Mobile DNA III is valuable as an in-depth supplemental reading for upper level life sciences students and as a reference for investigators exploring new biological systems. Biomedical researchers will find documentation of recent advances in understanding immune-antigen conflict between host and pathogen. It introduces biotechnicians to amazing tools for in vivo control of designer DNAs. It allows specialists to pick and choose advanced reviews of specific elements and to be drawn in by unexpected parallels and contrasts among the elements in diverse organisms. Mobile DNA III provides the most lucid reviews of these complex topics available anywhere.