Contemporary Strategic Marketing PDF Download
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Author | : Ross Brennan |
Publisher | : Palgrave |
Total Pages | : 400 |
Release | : 2002-10-03 |
Genre | : Business & Economics |
ISBN | : 9780333981184 |
Download Contemporary Strategic Marketing Book in PDF, ePub and Kindle
In Contemporary Stategic Marketing students are encouraged to tackle these and many other strategic questions. Contemporary Strategic Marketing is designed as a complete course for final year undergraduates. It provides students with the solid intellectual foundations they need through comprehensive coversage of the traditional and contemporary elements of strategic marketing. Through original readings taken from the work of leading thinkers in the field and fifteen practical case studies it encourages the student to engage with real strategic marketing decisions. Contemporary Strategic Marketing: * is an extremely fluent, highly readable and effective text designed to engage and excite students about the challenges of strategic marketing * offers a unique combination of text, case studies and readings, making this a complete course companion * highlights the lastest innovations and current debates in the field, including the use of the Internet, relationship marketing strategies and value-based marketing
Author | : Rajagopal |
Publisher | : Springer |
Total Pages | : 288 |
Release | : 2019-02-01 |
Genre | : Business & Economics |
ISBN | : 3030119114 |
Download Contemporary Marketing Strategy Book in PDF, ePub and Kindle
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
Author | : Ross Brennan |
Publisher | : Red Globe Press |
Total Pages | : 0 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 0230507204 |
Download Contemporary Strategic Marketing Book in PDF, ePub and Kindle
An extremely fluent and effective text designed to be a complete resource for single semester courses, this book has a unique combination of text, case studies and readings--as well as a comprehensive companion website, new for this edition.
Author | : Roger J. Baran |
Publisher | : Routledge |
Total Pages | : 406 |
Release | : 2013-03-05 |
Genre | : Business & Economics |
ISBN | : 1136262466 |
Download CRM Book in PDF, ePub and Kindle
This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.
Author | : Barbosa, Belem |
Publisher | : IGI Global |
Total Pages | : 413 |
Release | : 2024-02-19 |
Genre | : Business & Economics |
ISBN | : |
Download Contemporary Trends in Innovative Marketing Strategies Book in PDF, ePub and Kindle
In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.
Author | : Gary Frazier |
Publisher | : Marketing Classics Press |
Total Pages | : 7 |
Release | : 2011-02-09 |
Genre | : Business & Economics |
ISBN | : 1613110073 |
Download Contemporary Views on Marketing Practice Book in PDF, ePub and Kindle
Contemporary Views on Marketing Practice Edited by Gary Fraiser and Jagdish ShethContemporary Views on Marketing Practice describes four main issues of marketing practice. Part one focuses on the marketing role in a contemporary business. Part two discusses strategic market planning and implementation. Part three addresses the marketing mix itself with product and price variables. Part four centers on the promotion and place variables. How the marketing managers within the company address these issues will cause the firm to either promote itself, or fail with its customers.Gary L. Frazier, DBA, is the Richard and Jarda Hurd Professor of Distribution Management, School of Business Administration, University of Southern California, Los Angeles. Professor Frazier's research has focused on the structuring and management of channels of distribution, especially how channel relationships are coordinated to create value for the channel's customers. He has conducted research on channels of distribution in Europe and India, as well as in the United States. He heads the Program in Distribution Management at USC, supported by distributors with over $10 billion in annual sales. Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.Marketing Classics Press was established to serve the field of Marketing by preserving the seminal work of the discipline and ensuring it is accessible to future generations of scholars. Founding authors and key associations have identified key works, which are available in electronic and print versions.
Author | : Ashok Ranchhod |
Publisher | : Pearson Education |
Total Pages | : 444 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 9780273706748 |
Download Marketing Strategies Book in PDF, ePub and Kindle
Written for upper level courses in BA Marketing modules as well as MBA and BA Business Studies, this text develops a fresh approach to marketing by taking an integrated approach to strategic development.
Author | : Graeme Drummond |
Publisher | : Routledge |
Total Pages | : 322 |
Release | : 2007-06-01 |
Genre | : Business & Economics |
ISBN | : 1136362371 |
Download Strategic Marketing: Planning and Control Book in PDF, ePub and Kindle
Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.
Author | : Roger Joseph Baran |
Publisher | : Routledge |
Total Pages | : 406 |
Release | : 2013 |
Genre | : Business & Economics |
ISBN | : 0415896568 |
Download CRM Book in PDF, ePub and Kindle
This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.
Author | : Ross Brennan |
Publisher | : Bloomsbury Publishing |
Total Pages | : 488 |
Release | : 2007-10-12 |
Genre | : Business & Economics |
ISBN | : 0230374042 |
Download Contemporary Strategic Marketing Book in PDF, ePub and Kindle
An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/