Contemporary Marketing Thought
Author | : Barnett Greenberg |
Publisher | : |
Total Pages | : 584 |
Release | : 1977 |
Genre | : Business & Economics |
ISBN | : |
Download Contemporary Marketing Thought Book in PDF, ePub and Kindle
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Contemporary Marketing Thought PDF full book. Access full book title Contemporary Marketing Thought.
Author | : Barnett Greenberg |
Publisher | : |
Total Pages | : 584 |
Release | : 1977 |
Genre | : Business & Economics |
ISBN | : |
Author | : Robert Bartels |
Publisher | : Publishing Horizons, Incorporated |
Total Pages | : 406 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |
Author | : John Howard Westing |
Publisher | : MacMillan Publishing Company |
Total Pages | : 548 |
Release | : 1975 |
Genre | : Business & Economics |
ISBN | : |
Author | : Barnett A. Greenberg |
Publisher | : |
Total Pages | : 571 |
Release | : 1977 |
Genre | : Marketing |
ISBN | : 9780598162663 |
Author | : Anne-Marie Brady |
Publisher | : Rowman & Littlefield Publishers |
Total Pages | : 247 |
Release | : 2009-11-16 |
Genre | : Political Science |
ISBN | : 0742567907 |
Click here to hear Anne-Marie Brady's BBC World Service radio documentary titled "The Message from China" China's government is no longer a Stalinist-Maoist dictatorship, yet it does not seem to be moving significantly closer to democracy as it is understood in Western terms. After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy. The Chinese Communist Party (CCP) is seeking to maintain its rule over China indefinitely, creating yet another "new" China. Propaganda and thought work play a key role in this strategy. In this important book, noted China scholar Anne-Marie Brady answers some intriguing questions about China's contemporary propaganda system. Why have propaganda and thought work strengthened their hold in China in recent years? How has the CCP government strengthened its power since 1989 when so many analysts predicted otherwise? How does the CCP maintain its monopoly on political power while dismantling the socialist system? How can the government maintain popular support in China when the uniting force of Marxist-Leninist-Maoist ideology is spent and discredited? What has taken the place of communist ideology? Examining propaganda and thought work in the current period offers readers a unique understanding of how the CCP will address real and perceived threats to stability and its continued hold on power. This innovative book is a must-read for everyone interested in China's growing role in the world community.
Author | : Mo Willan |
Publisher | : Bloomsbury Publishing |
Total Pages | : 273 |
Release | : 2021-10-05 |
Genre | : Business & Economics |
ISBN | : 1472988574 |
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs
Author | : Jeffrey B. Schmidt |
Publisher | : |
Total Pages | : 544 |
Release | : 1994 |
Genre | : Marketing |
ISBN | : |
Author | : Louis E. Boone |
Publisher | : |
Total Pages | : 778 |
Release | : 1992 |
Genre | : Business & Economics |
ISBN | : 9780030540189 |
Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.
Author | : Elizabeth Parsons |
Publisher | : Routledge |
Total Pages | : 233 |
Release | : 2009-06-04 |
Genre | : Business & Economics |
ISBN | : 1136441549 |
An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Author | : Mark Tadajewski |
Publisher | : John Wiley & Sons |
Total Pages | : 0 |
Release | : 2008 |
Genre | : Consommateurs - Comportement |
ISBN | : 9780470512005 |
"This book will be essential reading for students and scholars in marketing, consumer research and cultural studies. It will also interest students of sociology and psychology."--BOOK JACKET.