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Contemporary Marketing Thought

Contemporary Marketing Thought
Author: Barnett Greenberg
Publisher:
Total Pages: 584
Release: 1977
Genre: Business & Economics
ISBN:

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The History of Marketing Thought

The History of Marketing Thought
Author: Robert Bartels
Publisher: Publishing Horizons, Incorporated
Total Pages: 406
Release: 1988
Genre: Business & Economics
ISBN:

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Modern Marketing Thought

Modern Marketing Thought
Author: John Howard Westing
Publisher: MacMillan Publishing Company
Total Pages: 548
Release: 1975
Genre: Business & Economics
ISBN:

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Contemporary Marketing Thought

Contemporary Marketing Thought
Author: Barnett A. Greenberg
Publisher:
Total Pages: 571
Release: 1977
Genre: Marketing
ISBN: 9780598162663

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Marketing Dictatorship

Marketing Dictatorship
Author: Anne-Marie Brady
Publisher: Rowman & Littlefield Publishers
Total Pages: 247
Release: 2009-11-16
Genre: Political Science
ISBN: 0742567907

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Click here to hear Anne-Marie Brady's BBC World Service radio documentary titled "The Message from China" China's government is no longer a Stalinist-Maoist dictatorship, yet it does not seem to be moving significantly closer to democracy as it is understood in Western terms. After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy. The Chinese Communist Party (CCP) is seeking to maintain its rule over China indefinitely, creating yet another "new" China. Propaganda and thought work play a key role in this strategy. In this important book, noted China scholar Anne-Marie Brady answers some intriguing questions about China's contemporary propaganda system. Why have propaganda and thought work strengthened their hold in China in recent years? How has the CCP government strengthened its power since 1989 when so many analysts predicted otherwise? How does the CCP maintain its monopoly on political power while dismantling the socialist system? How can the government maintain popular support in China when the uniting force of Marxist-Leninist-Maoist ideology is spent and discredited? What has taken the place of communist ideology? Examining propaganda and thought work in the current period offers readers a unique understanding of how the CCP will address real and perceived threats to stability and its continued hold on power. This innovative book is a must-read for everyone interested in China's growing role in the world community.


The Essentials of Contemporary Marketing

The Essentials of Contemporary Marketing
Author: Mo Willan
Publisher: Bloomsbury Publishing
Total Pages: 273
Release: 2021-10-05
Genre: Business & Economics
ISBN: 1472988574

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An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs


Contemporary Marketing History

Contemporary Marketing History
Author: Jeffrey B. Schmidt
Publisher:
Total Pages: 544
Release: 1994
Genre: Marketing
ISBN:

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Contemporary Marketing

Contemporary Marketing
Author: Louis E. Boone
Publisher:
Total Pages: 778
Release: 1992
Genre: Business & Economics
ISBN: 9780030540189

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Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.


Contemporary Issues in Marketing and Consumer Behaviour

Contemporary Issues in Marketing and Consumer Behaviour
Author: Elizabeth Parsons
Publisher: Routledge
Total Pages: 233
Release: 2009-06-04
Genre: Business & Economics
ISBN: 1136441549

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An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.


Critical Marketing

Critical Marketing
Author: Mark Tadajewski
Publisher: John Wiley & Sons
Total Pages: 0
Release: 2008
Genre: Consommateurs - Comportement
ISBN: 9780470512005

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"This book will be essential reading for students and scholars in marketing, consumer research and cultural studies. It will also interest students of sociology and psychology."--BOOK JACKET.