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| Author | : Deborah Breiter Terry |
| Publisher | : Kendall Hunt Publishing Company |
| Total Pages | : 228 |
| Release | : 2017-08-04 |
| Genre | : Special events |
| ISBN | : 9781524936129 |
| Author | : Verena Stickler |
| Publisher | : GRIN Verlag |
| Total Pages | : 25 |
| Release | : 2011-09 |
| Genre | : Business & Economics |
| ISBN | : 3656009112 |
Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2, London Metropolitan University, course: Event Management, language: English, abstract: The annual Life Ball is Europe's largest charity event dedicated to the fight against HIV and AIDS, taking place for the 17th time on May 16, 2009 at the historic Vienna City Hall. The glamorous event celebrates the open-mindedness and diversity of the world, giving its audience a clear sign against discrimination and ignorance while promoting the courageous and joyful sides of life. A sparkling show with a series of music and dance performances opens the event on the square in front of the Vienna City Hall...
| Author | : Verena Stickler |
| Publisher | : GRIN Verlag |
| Total Pages | : 20 |
| Release | : 2011-09-16 |
| Genre | : Business & Economics |
| ISBN | : 3656008973 |
Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2, London Metropolitan University, course: Event Management, language: English, abstract: The annual Life Ball is Europe’s largest charity event dedicated to the fight against HIV and AIDS, taking place for the 17th time on May 16, 2009 at the historic Vienna City Hall. The glamorous event celebrates the open-mindedness and diversity of the world, giving its audience a clear sign against discrimination and ignorance while promoting the courageous and joyful sides of life. A sparkling show with a series of music and dance performances opens the event on the square in front of the Vienna City Hall...
| Author | : Judith Mair |
| Publisher | : Taylor & Francis |
| Total Pages | : 257 |
| Release | : 2024-02-01 |
| Genre | : Business & Economics |
| ISBN | : 1003845762 |
This international case study book provides 27 expertly curated case studies on the topic of events management, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. Embellished with questions, diagrams and data throughout, these case studies have been developed by industry experts and practitioners with the aim of creating a more interactive teaching experience focused on ‘real world’ scenarios within the events industry. Each case study is logically structured and includes an aim and objectives, expected learning outcomes, required background knowledge, steps of implementation in class or online, as well as suggestions for further reading resources. Topics covered range from macro impacts of events on destinations to success criteria in event operations, with the aim of preparing future professionals and equipping them with the necessary skills and competencies to succeed within the events industry. Easy to use and international in scope, this volume is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
| Author | : Nicole Ferdinand |
| Publisher | : SAGE Publications |
| Total Pages | : 377 |
| Release | : 2012-04-05 |
| Genre | : Travel |
| ISBN | : 0857022415 |
Written by a team of high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management. Events Management: An International Approach provides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship and globalization, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across the UK, Europe, Asia, Australia and the Middle East.
| Author | : Nicole Ferdinand |
| Publisher | : SAGE |
| Total Pages | : 495 |
| Release | : 2016-10-11 |
| Genre | : Business & Economics |
| ISBN | : 1473988004 |
Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector. Written by a high profile international team of editors and contributors, the text features cases spanning Europe, Africa, Asia, Australia and North America, and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. It also aims to bolster student employability through the inclusion of features such as practical asides, case studies, and a "Diary of an Events Manager" to give students a window into the real life of a practitioner. Brand new to the Second Edition: Three new chapters covering industry-related contemporary developments in social media, events tourism and the future of international events New case studies in every chapter illustrating real-life and diverse practical applications of each topic Updated theory about the critical global issues affecting events and the main drivers of change in the industry A Companion Website featuring links to interactive learning resources, an Instructors manual for lecturers, events-related videos for fun additional educational viewing, and author-selected SAGE journal articles for advanced learning. Suitable for courses in Events Management and International Events Management.
| Author | : Alan Fyall |
| Publisher | : Goodfellow Publishers Ltd |
| Total Pages | : 274 |
| Release | : 2013-03-31 |
| Genre | : Business & Economics |
| ISBN | : 1908999225 |
Examines 12 international cases under the sections of policy and politics, impacts and legacy, and identity and experiences. Cases include: economics, corporate social responsibility, leveraging benefits, resident impacts of sports events, sport and visitor behaviour and nostalgia and sport, and more.
| Author | : Donald Getz |
| Publisher | : Goodfellow Publishers Ltd |
| Total Pages | : 157 |
| Release | : 2023-04-30 |
| Genre | : Business & Economics |
| ISBN | : 1915097460 |
A comprehensive collection of fully developed case studies of event management and event tourism main areas, including HR, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. It is a must have collection for all those studying and teaching event management and event tourism.
| Author | : Joe Jeff Goldblatt |
| Publisher | : |
| Total Pages | : 382 |
| Release | : 1997 |
| Genre | : Festivals |
| ISBN | : 9780442022075 |
| Author | : Nico Schulenkorf |
| Publisher | : Routledge |
| Total Pages | : 159 |
| Release | : 2021-11-10 |
| Genre | : Business & Economics |
| ISBN | : 1000472868 |
This book explores and advances the latest concepts and developments in event management theory and practice. Drawing on the ever-growing event management literature – and supported by theories and concepts from parent disciplines – the book examines challenges and opportunities related to maximising business and social benefits for those working in different event management positions in a variety of contexts. Written by an international team of five management scholars, the book investigates event management and leverage from various angles, including international business, event business studies, sport management, community development, and business strategy. It does so by offering a combination of theoretical approaches as well as contemporary cases from around the world. This book will be of interest to undergraduate and postgraduate students of event management, as well as scholars researching in social and business-related areas of event management and leverage.
