Consumer Psychology 2e PDF Download
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| Author | : Cathrine Jansson-Boyd |
| Publisher | : McGraw-Hill Education (UK) |
| Total Pages | : 338 |
| Release | : 2019-08-02 |
| Genre | : Medical |
| ISBN | : 0335247970 |
Download Consumer Psychology 2e Book in PDF, ePub and Kindle
• Why do people behave and think the way they do? • What makes people choose certain products and services? • How does consumption affect our everyday lives? Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and underlying thought processes. Written in a clear and accessible style it is an essential read for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology, business studies, cyber psychology or sustainability. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being. This book explores key theories from a broad range of psychology disciplines to show how psychology can help explain consumption behaviours. These include: • Memory and learning • Perception and attention • Emotions • Decision making • Motivation • Happiness This 2nd second edition has been updated with new research throughout and has more in-depth sections on topics such as: • Motives for and consequences of sharing in a social media environment • Online gaming and online customized advertising • Sustainable consumption and how to increase it Each chapter features an introduction, key terms, summary and study questions or class exercises that encourage you to think critically about the topics covered. Real-life examples including adverts and case studies are included throughout to ensure clear application to everyday life.
| Author | : Cait Lamberton |
| Publisher | : Cambridge University Press |
| Total Pages | : 873 |
| Release | : 2023-04-06 |
| Genre | : Psychology |
| ISBN | : 1009243942 |
Download The Cambridge Handbook of Consumer Psychology Book in PDF, ePub and Kindle
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
| Author | : Angeline G Close |
| Publisher | : Routledge |
| Total Pages | : |
| Release | : 2017-06-15 |
| Genre | : |
| ISBN | : 9781138950009 |
Download Online Consumer Behavior, 2nd Edition Book in PDF, ePub and Kindle
Social media has changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. In this new edition, contributors discuss new topics such as mobile technology, cyberbullying, online shopping, and the dark side of consumer behavior. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
| Author | : Kenneth Gilhooly |
| Publisher | : McGraw Hill |
| Total Pages | : 695 |
| Release | : 2020-12-22 |
| Genre | : Psychology |
| ISBN | : 1526848287 |
Download EBOOK: Cognitive Psychology 2e Book in PDF, ePub and Kindle
EBOOK: Cognitive Psychology 2e
| Author | : Deborah Fish Ragin |
| Publisher | : Routledge |
| Total Pages | : 513 |
| Release | : 2015-07-22 |
| Genre | : Psychology |
| ISBN | : 1317350634 |
Download Health Psychology, 2nd Edition Book in PDF, ePub and Kindle
A truly interdisciplinary approach to the study of health, Health Psychology: An Interdisciplinary Approach uses the social ecological perspective to explore the impact of five systems on individual health outcomes: individual, culture/family, social/physical environment, health systems and health policy. In order to provide readers with an understanding of how health affects the individual on a mental and emotional level, the author has taken an interdisciplinary approach, considering the roles of anthropology, biology, economics, environmental studies, medicine, public health, and sociology.
| Author | : Seema Pasricha |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2010-09 |
| Genre | : Consumer behavior |
| ISBN | : 9788176299206 |
Download Consumer Psychology Book in PDF, ePub and Kindle
| Author | : Brian M. Young |
| Publisher | : Springer |
| Total Pages | : 354 |
| Release | : 2018-07-04 |
| Genre | : Psychology |
| ISBN | : 3319909118 |
Download Consumer Psychology Book in PDF, ePub and Kindle
This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is viewed as a process by groups and individuals with the cycle continuing through to disposal or ownership and possession. The author discusses how people’s natural lifespan influences their relationship to the things they own, how preferences are developed from childhood and how motivations for purchases change throughout their lives from childhood to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes. Moving through Erikson’s life stages chapters continue on to adulthood, the mid-life ‘crisis’ and possessions and ownership in older consumers. This is a deeply interdisciplinary work that will be of interest to scholars across the fields of psychology, business and marketing, as well as to the more general consumer.
| Author | : Graham C. Davey |
| Publisher | : John Wiley & Sons |
| Total Pages | : 756 |
| Release | : 2023-06-06 |
| Genre | : Psychology |
| ISBN | : 1119856744 |
Download Applied Psychology Book in PDF, ePub and Kindle
A practical and easy-to-understand introduction to applied psychology In the newly revised second edition of Applied Psychology, distinguished psychologist and author Graham C. Davey delivers an accessible introduction to the main areas of applied psychology from the perspectives of practitioners and researchers in the United Kingdom, Europe, and other parts of the world. It explains the core psychological knowledge and research that underpins the most commonly employed areas of applied psychology. This latest edition adds six brand-new chapters that cover emerging topics in applied psychology, as well as a chapter on teaching psychology, and extensive revisions to the individual clinical psychology chapters. The book is accompanied by a resource website that offers a wide range of teaching and learning features, including a test bank, instructor slides, and a collection of professional and training chapters. Readers will also find: Thorough introductions to clinical, health, forensic, and educational psychology Comprehensive explorations of occupational, sport, and counselling psychology Practical discussions of coaching psychology, including the application of psychological theory during coaching Fulsome treatments of emerging topics in applied psychology, including environmental, consumer, and community psychology Perfect for Level 1 introductory psychology students, Applied Psychology will also benefit Level 2 and 3 students seeking core theoretical and professional information highly relevant to their future practice.
| Author | : Aimee Drolet |
| Publisher | : Routledge |
| Total Pages | : 381 |
| Release | : 2020-10-01 |
| Genre | : Psychology |
| ISBN | : 1000202615 |
Download The Aging Consumer Book in PDF, ePub and Kindle
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.
| Author | : Curtis P. Haugtvedt |
| Publisher | : Psychology Press |
| Total Pages | : 1892 |
| Release | : 2018-12-07 |
| Genre | : Psychology |
| ISBN | : 1136676201 |
Download Handbook of Consumer Psychology Book in PDF, ePub and Kindle
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
