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Constructing the Persuasive Portfolio

Constructing the Persuasive Portfolio
Author: Margaret Fletcher
Publisher: Routledge
Total Pages: 321
Release: 2016-09-13
Genre: Architecture
ISBN: 1317506197
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Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout. You will learn how to: -Identify your readership -Collect, document, and catalog your work -Organize your portfolio -Visually structure your portfolio -Design your layout -Manage both printed and digital portfolio formats As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!

Constructing the Persuasive Portfolio

Constructing the Persuasive Portfolio
Author: Margaret Fletcher
Publisher:
Total Pages: 0
Release: 2017
Genre: Architecture
ISBN: 9781138860971
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Constructing the Persuasive Portfolio provides a much-needed detailed focus to the art of designing a compelling and effective architectural portfolio. While no design process is truly linear, Fletcher's categorization of the complex architectural portfolio design process into achievable segments creates a straightforward and understandable step-by-step method.

Visual Communication for Architects and Designers

Visual Communication for Architects and Designers
Author: Margaret Fletcher
Publisher: Routledge
Total Pages: 318
Release: 2020-09-28
Genre: Architecture
ISBN: 0429640315
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Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation. Margaret Fletcher has developed a reference manual of best practices that gives you the necessary tools to present your work in the best way possible. It includes an impressive 750 presentation examples by over 180 designers from 24 countries in North America, South America, Europe, the Middle East, Asia, Oceania and Africa. This book offers actionable advice to solve a variety of complex presentation challenges. You will learn how to: Understand differences in communication design, representation design and presentation design and know how to use these skills to your advantage; Structure the visual and verbal argument in your presentation; Design your presentation layouts, architectural competitions, boards and digital presentations; Manage issues related to the presentation of architectural and design ideas; Present yourself professionally. Your ability to communicate your design ideas to others is an invaluable and important skill. Visual Communication for Architects and Designers shows you how to develop and implement these skills and gain command of your presentations.

Architectural Styles

Architectural Styles
Author: Owen Hopkins
Publisher: Laurence King Publishing
Total Pages: 446
Release: 2014-09-08
Genre: Architecture
ISBN: 1780676387
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Have you ever wondered what the difference is between Gothic and Gothic Revival, or how to distinguish between Baroque and Neoclassical? This guide makes extensive use of photographs to identify and explain the characteristic features of nearly 300 buildings. The result is a clear and easy-to-navigate guide to identifying the key styles of western architecture from the classical age to the present day.

Mack Scogin Merrill Elam Knowlton Hall

Mack Scogin Merrill Elam Knowlton Hall
Author: Mack Scogin
Publisher: Princeton Architectural Press
Total Pages: 182
Release: 2005-08-25
Genre: Architecture
ISBN: 9781568985213
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Some buildings are famous. Others deserve to be, but in their modesty remain satisfied to stand simply as excellent works of architecture. Such is the case with Ohio State University School or Architecture's recently completed Knowlton School of Architecture. Designed by the internationally respected firmMack Scogin Merrill Elam, Knowlton manages to project both a monumental physicality and a sense of subdued elegance. Mack Scogin Merrill Elam Architects/Knowlton Hall provides acomprehensive look at this impressive new work using sketches, models, renderings, working drawings, and photographs. As with all of the books in the Source Books in Architecture series, it is accompanied by commentaries from the architects and critics who explore both the technical andcontextual elements of the work.

Ethics and the Practice of Architecture

Ethics and the Practice of Architecture
Author: Barry Wasserman
Publisher: John Wiley & Sons
Total Pages: 336
Release: 2000-03-07
Genre: Architecture
ISBN: 9780471298229
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From theory to practice a unique, well-rounded guide to ethics fortoday s architect How does an architect assist a community in evaluating alternativedesigns? Resolve a dispute with a contractor? Take into account aproject s impact on the natural environment? When it comes to questions like these, making decisions about whatought to be done or what is the "best" or "right" solution requiresmore than sound technical knowledge and strong design talent. Itdemands a solid understanding of the ethical issues that lie at theheart of architectural practice. Ethics and the Practice of Architecture offers a complete,broad-based introduction to this crucial subject. First, itexamines basic ethical theories and their application toarchitecture, and discusses different ways of identifying ethicalcontent in architecture. Bridging the gap between theory andpractice, the second part of the book surveys differentprofessional settings and building project processes thatfrequently hold ethical concerns, and charts the ethical mandatesthat arise from them. In the final section of the book, thirty case studies explore awide range of ethical dilemmas encountered in architecturalpractice, with useful guidance on how to work through themeffectively. Arranged by topics that span the key phases of aproject from pre-design through post-occupancy evaluation, thesecase studies allow a detailed look at ethical concerns in real-lifesituations where multiple issues are often at stake. Providing a practical framework for the exploration of ethicalissues in architecture today, Ethics and the Practice ofArchitecture is an excellent resource for present and futurearchitects in all areas of the field.

Graphic Design for Architects

Graphic Design for Architects
Author: Karen Lewis
Publisher: Routledge
Total Pages: 334
Release: 2015-06-26
Genre: Architecture
ISBN: 1317552350
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Graphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything from portfolio design and competition boards, to signage and building super-graphics – to address every phase of architectural production. This book combines and expands on information typically found in graphic design, information design, and architectural graphics books. As architectural communication increases to include more territory and components of a project, it is important for designers to be knowledgeable about the various ways in which to communicate visually. For instance, signage should be designed as part of the process – not something added at the end of a project; and the portfolio is a manifestation of how the designer works, not just an application to sell a design sensibility. In thinking about architecture as a systematic and visual project, the graphic design techniques outlined in this book will help architects process, organize and structure their work through the lens of visual communication. Each chapter is titled and organized by common architectural modes of communication and production. The chapters speak to architects by directly addressing projects and topics relevant to their work, while the information inside each chapter presents graphic design methods to achieve the architects’ work. In this way, readers don’t have to search through graphic design books to figure out what’s relevant to them – this book provides a complete reference of graphic techniques and methods most useful to architects in getting their work done.

Rhetorical Style

Rhetorical Style
Author: Jeanne Fahnestock
Publisher: OUP USA
Total Pages: 466
Release: 2011-10-12
Genre: Language Arts & Disciplines
ISBN: 0199764123
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A comprehensive guide to the language of argument, Rhetorical Style offers a renewed appreciation of the persuasive power of the English language. Drawing on key texts from the rhetorical tradition, as well as on newer approaches from linguistics and literary stylistics, Fahnestock demonstrates how word choice, sentence form, and passage construction can combine to create effective spoken and written arguments. With examples from political speeches, non-fiction works, and newspaper reports, Rhetorical Style surveys the arguer's options at the word, sentence, interactive, and passage levels, and illustrates the enduring usefulness of rhetorical stylistics in analyzing and constructing arguments.

White Space Is Not Your Enemy

White Space Is Not Your Enemy
Author: Kim Golombisky
Publisher: CRC Press
Total Pages: 612
Release: 2017-02-17
Genre: Computers
ISBN: 1351668765
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White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design—Mobile-first, UI/UX design, and web typography—and how they affect a designer’s approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.

Smart Buildings Systems for Architects, Owners and Builders

Smart Buildings Systems for Architects, Owners and Builders
Author: James M Sinopoli
Publisher: Butterworth-Heinemann
Total Pages: 246
Release: 2009-11-09
Genre: Technology & Engineering
ISBN: 0080889697
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Smart Buildings Systems for Architects, Owners and Builders is a practical guide and resource for architects, builders, engineers, facility managers, developers, contractors, and design consultants. The book covers the costs and benefits of smart buildings, and the basic design foundations, technology systems, and management systems encompassed within a smart building. Unlike other resources, Smart Buildings is organized to provide an overview of each of the technology systems in a building, and to indicate where each of these systems is in their migration to and utilization of the standard underpinnings of a smart building. Written for any professional interested in designing or building smart Buildings systems, this book provides you with the fundamentals needed to select and utilize the most up to date technologies to serve your purpose. In this book, you'll find simple to follow illustrations and diagrams, detailed explanations of systems and how they work and their draw backs. Case studies are used to provide examples of systems and the common problems encountered during instillation. Some simple Repair and Trouble shooting tips are also included. After reading this book, builders, architects and owners will have a solid understanding of how these systems work which of these system is right for their project. Concise and easy to understand, the book will also provide a common language for ensure understanding across the board. Thereby, eliminating confusion and creating a common understanding among professionals. Ethernet, TCP/IP protocols, SQL datebases, standard fiber optic Data Networks and Voice Networks Fire Alarm Systems, Access Control Systems and Video Surveillance Systems Heating, Ventilating and Air Conditioning Systems and Electric Power Management Systems, Lighting Control Systems Facility Management Systems