Comunicación en la Red (no cat).
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ISBN | : 9788468893679 |
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ISBN | : 9788468893679 |
Author | : Lamelo Varela, Carles |
Publisher | : Editorial UOC |
Total Pages | : 124 |
Release | : 2016-12-04 |
Genre | : Computers |
ISBN | : 8491163700 |
La forma de consumir televisión está cambiando a gran velocidad. Las narrativas transmedia, el consumo en dispositivos móviles, la gamificación, las llamadas «segundas pantallas», la implicación con redes 2.0 y la audiencia social representan un reto, pero también ofrecen enormes posibilidades para los creadores de contenidos audiovisuales. El concepto de televisión basada en el broadcasting cede su protagonismo a los contenidos con implicación en social media y concepción transmedia. Este libro nos acerca a las nuevas rutinas productivas y al diseño de estrategias acordes con este nuevo paradigma comunicativo, y lo hace combinando los referentes académicos con aportaciones directas de la industria de la comunicación y el análisis de casos de éxito para ofrecer a los lectores la posibilidad de comprender en qué medida está cambiando el audiovisual, los espectadores y las dinámicas sociales en torno a la televisión.
Author | : Ma. Amor Pérez Rodríguez |
Publisher | : Editorial GEDISA |
Total Pages | : 150 |
Release | : 2016-01-15 |
Genre | : Language Arts & Disciplines |
ISBN | : 8416572070 |
Los niños y jóvenes crecen rodeados de los medios y las tecnologías, de pantallas a través de las cuales cuentan y muestran su vida y miran la de otros. Los docentes deben asumir, como parte de su responsabilidad profesional, el dominio de la competencia mediática para poder implementar estrategias didácticas y recursos pedagógicos adecuados al desarrollo tecnológico y mediático más actual. La educación en medios sigue siendo algo anecdótico o instrumental. Plantear cómo funcionan sus lenguajes, cómo se producen sus mensajes, la retórica y técnicas que emplean para construir el significado, de qué manera seleccionan y manipulan la información y la comunicación, puede contribuir a disminuir su autoridad y su consideración de mitos y a fomentar la conciencia crítica ante ellos.
Author | : Instituto Forestal de Investigaciones y Experiencias (Spain) |
Publisher | : |
Total Pages | : 632 |
Release | : 1968 |
Genre | : Forests and forestry |
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Author | : Miguel Túñez-López |
Publisher | : Springer |
Total Pages | : 507 |
Release | : 2018-07-10 |
Genre | : Technology & Engineering |
ISBN | : 3319918605 |
This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalism and cyberjournalism, corporate and institutional communication, and education. It particularly highlights the role of new technologies, the Internet and social media, including the ethics and legal dimensions. With 30 contributions, grouped into diverse chapters, on information preferences and uses in journalism, as well as public audiovisual policies in the European Union, related to governance, funding, accountability, innovation, quality and public service, it provides a reliable media resource and presents lines of future development.
Author | : AA.VV. |
Publisher | : LED Edizioni Universitarie |
Total Pages | : 334 |
Release | : 2015-12-30 |
Genre | : Reference |
ISBN | : 8879167596 |
CONTENTS: Un paradosso italiano e una importante riforma della scuola - The Measurement of Socially Responsible Leadership: Considerations in Establishing Psychometric Rigor - The Evidence Base for School Inspection Frameworks - Una ruta hacia un sistema de aseguramiento de la calidad en Educación Superior: el proyecto TRALL - Good Practice in Teaching and the Risk of Educational Exclusion in Compulsory Secondary Education - Le dimensioni motivazionali dell'apprendimento scolastico: uno studio correlazionale sul concetto di sé e gli stili di attribuzione - Conditions, Standards and Practices of Inclusion for Children with Disabilities in Italian Infant School - Il linguaggio audiovisivo, gli studi di genere e la critica dei modelli culturali occidentali: il caso della serie televisiva «Top of the Lake» - The Development and Psychometric Properties of the «Self-Regulated Knowledge Scale - University» - La formación integral del estudiante y la formación continua de los profesores en la Educación Superior cubana: el papel de la Responsabilidad Social Universitaria en su consecución - Relación dialógica entre el profesorado senior y el profesorado novel universitario
Author | : TIR-FOR Symposium (1r : 2020 : En línia) |
Publisher | : Institut d'Estudis Catalans |
Total Pages | : 281 |
Release | : 2022-03-09 |
Genre | : History |
ISBN | : 8499656404 |
Author | : Kathy Matilla |
Publisher | : Editorial UOC |
Total Pages | : 172 |
Release | : 2015-07-31 |
Genre | : Business & Economics |
ISBN | : 8490646503 |
Author | : Dari Escandell |
Publisher | : John Benjamins Publishing Company |
Total Pages | : 198 |
Release | : 2019-11-07 |
Genre | : Language Arts & Disciplines |
ISBN | : 9027261849 |
This collection aims to provide answers regarding what the most recent trends are in research in literary reading. Based on that premise, it contains a rigorously selected and varied roster of investigations that focus on presenting and attempting to interpret and understand the most recent literary trends or tendencies, as well as the reasons for the propensities they create among the masses of young and adult readers. This selection of texts in English, Catalan and Spanish will give the reading specialist an idea of where today’s trends are headed, and how they point towards the formation of a new paradigm in matters of literature.
Author | : Gary Armstrong |
Publisher | : Pearson Educación |
Total Pages | : 686 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9789702604006 |
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.