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Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology

Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology
Author: Larina Kase
Publisher: McGraw Hill Professional
Total Pages: 256
Release: 2011-11-11
Genre: Business & Economics
ISBN: 007177100X
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Convert relationships into revenue-generating business! With Clients, Clients, and More Clients, you’ll learn how to capture the attention of the right connections, build loyal relationships, and influence people to hire you. Larina Kase combines the latest research from the field of psychology with her own background as a marketing psychologist to help you understand exactly how potential clients think—and use this information to close the deal. Discover how to understand the true needs of a client; access underlying emotions through the use of metaphor; alleviate clients' stress or fears; use color and design psychology to optimize your branding; make yourself memorable; use endorsements in the way that really works; package your products and services so people decide to purchase them.

When Talent Isn't Enough: Business Basics for the Creatively Inclined

When Talent Isn't Enough: Business Basics for the Creatively Inclined
Author: Kristen Fischer
Publisher: Red Wheel/Weiser
Total Pages: 224
Release: 2013-01-21
Genre: Business & Economics
ISBN: 1601635435
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Many creative professionals focus too much on their artistic abilities and too little on their business interests. In When Talent Isn't Enough, copywriter and journalist Kristen Fischer offers powerful strategies and practical stories from some of today's most prominent creative leaders to help you thrive. The result: an easy-to-read guide that covers all aspects of launching and managing a successful business for any creative entrepreneur or solo practitioner. When Talent Isn't Enough offers savvy and easy-to-apply business advice for writers, designers, and artists who want to: Run a profitable, fulfilling business Market themselves alongside seasoned pros, in-house talent and established agencies Understand the legalities of doing business Spearhead hassle-free accounting and bookkeeping practices Overcome challenging situations with clients Embrace self-promotion as a solo professional Cultivate lasting client partnerships

Handbook of Private Practice

Handbook of Private Practice
Author: Steven Walfish
Publisher: Oxford University Press
Total Pages: 849
Release: 2017-03-13
Genre: Psychology
ISBN: 0190272171
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Handbook of Private Practice is the premier resource for mental health clinicians, covering all aspects of developing and maintaining a successful private practice. Written for graduate students considering the career path of private practice, professionals wanting to transition into private practice, and current private practitioners who want to improve their practice, this book combines the overarching concepts needed to take a mental health practice (whether solo or in a group) from inception, through its lifespan. From envisioning your practice, to accounting and bookkeeping, hiring staff, managing the practice, and running the business of the practice, a diverse group of expert authors describe the practical considerations and steps to take to enhance your success. Chapters cover marketing, dealing with insurance and managed care, and how to choose your advisors. Ethics and risk management are integrated throughout the text with a special section also devoted to these issues and strategies. The last section features 26 niche practices in which expert practitioners describe their special area of practice and discuss important issues and aspects of their specialty practice. These areas include assessment and evaluation, specialized psychotherapy services, working with unique populations of clients, and more. Whether read cover-to-cover or used as a reference to repeatedly come back to when a question or challenge arises, this book is full of practical guidance directly geared to psychologists, counselors, social workers, and marriage and family therapists in independent practice.

Marketing Management

Marketing Management
Author: Seohee Park
Publisher: Seohee Academy
Total Pages: 84
Release: 2020-08-30
Genre: Study Aids
ISBN:
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Book Introduction: Marketing Management by Seohee Park In the ever-evolving landscape of business, where innovation and consumer preferences shift rapidly, effective marketing management stands as the cornerstone of a company’s success. Seohee Park’s Marketing Management, the third volume in her acclaimed MBA Course Model Paper Series, offers an unparalleled guide to mastering the art and science of marketing in today’s dynamic market environment. Seohee Park, a visionary leader in business education, has poured her extensive expertise and passion into this seminal work. With a deep understanding of both theoretical principles and practical applications, Park presents a comprehensive exploration of marketing strategies that are both cutting-edge and grounded in time-tested wisdom. Marketing Management is not just a textbook—it is a gateway to unlocking the full potential of marketing practices. This volume delves into the complexities of market analysis, strategic planning, and execution, offering readers a rich blend of insights that are essential for navigating the competitive business world. In this transformative book, you will discover: · Strategic Insights: Gain access to detailed strategies and frameworks that help businesses align their marketing efforts with overall corporate objectives. Park’s approach integrates contemporary marketing trends with strategic foresight, guiding readers on how to craft impactful marketing plans. · Case Studies and Real-World Examples: Explore an array of case studies that illustrate successful marketing campaigns and the lessons learned from them. These examples provide practical insights into how companies have effectively leveraged marketing to achieve their goals. · Practical Tools and Techniques: Learn about actionable tools and techniques that can be applied to real-world marketing challenges. Park’s practical advice equips readers with the skills needed to design, implement, and evaluate marketing strategies that drive business success. · Innovative Perspectives: Benefit from Park’s unique perspectives, informed by her extensive experience in law, finance, and management. Her approach to marketing management is both innovative and grounded in solid research, offering readers a fresh outlook on traditional concepts. Marketing Management is an invitation to elevate your understanding of marketing and to embrace a strategic approach to achieving business excellence. Seohee Park’s compelling narrative and insightful analysis make this book a must-read for MBA students, marketing professionals, and anyone eager to deepen their knowledge of marketing management. In a world where marketing can make or break a business, Seohee Park’s Marketing Management stands as a beacon of clarity and inspiration. It challenges readers to think critically, act strategically, and lead with confidence. This book is not just a guide—it is a transformative resource that will empower you to navigate the complexities of marketing with expertise and vision. Embark on a journey through the pages of this remarkable book and discover how to harness the power of marketing to drive success and innovation. Seohee Park’s Marketing Management is more than a text; it is a catalyst for growth and a testament to her unwavering commitment to excellence in business education. 책 소개: 박서희의 『마케팅 관리』 비즈니스의 빠르게 변화하는 환경에서, 혁신과 소비자 선호가 지속적으로 변하는 가운데, 효과적인 마케팅 관리는 회사의 성공을 위한 초석으로 자리잡고 있습니다. 박서희의 『마케팅 관리』는 그녀의 명성 높은 MBA Course Model Paper Series의 세 번째 권으로, 오늘날의 역동적인 시장 환경에서 마케팅의 예술과 과학을 마스터할 수 있는 유일무이한 가이드를 제공합니다. 박서희는 비즈니스 교육의 선구자로서 그녀의 방대한 전문성과 열정을 이 중요한 저작에 쏟았습니다. 이론적 원칙과 실질적 응용을 깊이 이해한 박서희는 최첨단의 마케팅 전략을 탐구하며, 시간의 검증을 받은 지혜를 바탕으로 독자들에게 포괄적인 통찰을 제시합니다. 『마케팅 관리』는 단순한 교과서가 아닙니다—이 책은 마케팅 실천의 모든 잠재력을 열어주는 문을 열어줍니다. 이 책은 시장 분석, 전략적 계획, 실행의 복잡성을 다루며, 경쟁이 치열한 비즈니스 세계를 항해하는 데 필요한 풍부한 통찰을 제공합니다. 이 혁신적인 책에서 여러분은 다음과 같은 내용을 발견할 수 있습니다: · 전략적 통찰: 기업이 마케팅 노력을 전체 기업 목표와 일치시킬 수 있도록 도와주는 자세한 전략과 프레임워크를 제공합니다. 박서희의 접근법은 현대의 마케팅 트렌드와 전략적 예측을 통합하여 독자들에게 효과적인 마케팅 계획을 수립하는 방법을 안내합니다. · 사례 연구 및 실제 예제: 성공적인 마케팅 캠페인과 그로부터 배운 교훈을 담은 다양한 사례 연구를 탐구합니다. 이 사례들은 기업들이 마케팅을 효과적으로 활용하여 목표를 달성한 실제 통찰을 제공합니다. · 실용적인 도구와 기법: 실제 마케팅 도전에 적용할 수 있는 실행 가능한 도구와 기법을 배울 수 있습니다. 박서희의 실용적인 조언은 독자들에게 비즈니스 성공을 이끄는 마케팅 전략을 설계, 구현 및 평가하는 데 필요한 기술을 제공합니다. · 혁신적인 시각: 법학, 금융, 경영 분야에서의 폭넓은 경험을 바탕으로 박서희가 제공하는 독창적인 시각을 통해 새로운 전통 개념에 대한 신선한 관점을 얻을 수 있습니다. 『마케팅 관리』는 마케팅에 대한 이해를 높이고 비즈니스 우수성을 달성하기 위한 전략적 접근을 받아들일 것을 초대합니다. 박서희의 설득력 있는 서사와 통찰력 있는 분석은 이 책을 MBA 학생들, 마케팅 전문가들, 그리고 마케팅 관리에 대한 지식을 깊이 있게 탐구하고자 하는 모든 이들에게 필독서로 자리매김하게 합니다. 마케팅이 비즈니스를 성공시키거나 좌초시킬 수 있는 이 시대에서, 박서희의 『마케팅 관리』는 명확성과 영감을 제공하는 등대와 같습니다. 이 책은 독자들에게 비판적으로 사고하고, 전략적으로 행동하며, 자신감 있게 리더십을 발휘할 것을 도전합니다. 이 책은 단순한 가이드가 아니라, 마케팅의 복잡성을 전문가의 시각으로 헤쳐 나갈 수 있도록 돕는 변혁적인 자원입니다. 이 놀라운 책의 페이지를 통해 마케팅의 힘을 활용하여 성공과 혁신을 이끄는 방법을 발견해 보세요. 박서희의 『마케팅 관리』는 단순한 학문적 작업을 넘어, 비즈니스 교육에서의 탁월함에 대한 그녀의 변함없는 헌신을 입증하는 중요한 자료입니다.

The Automatic Customer

The Automatic Customer
Author: John Warrillow
Publisher: Penguin
Total Pages: 226
Release: 2015-02-05
Genre: Business & Economics
ISBN: 159184746X
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

The Heroic Client

The Heroic Client
Author: Barry L. Duncan
Publisher: John Wiley & Sons
Total Pages: 292
Release: 2011-03-10
Genre: Psychology
ISBN: 1118046625
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In this controversial book, psychologists Barry Duncan and Scott Miller, cofounders of the Institute for the Study of Therapeutic Change, challenge the traditional focus on diagnosis, "silver bullet" techniques, and magic pills, exposing them as empirically bankrupt practices that only diminish the role of clients and hasten therapy's extinction. Instead, they advocate for the long-ignored but most crucial factor in therapeutic success-the innate resources of the client. Based on extensive clinical research and case studies, The Heroic Client not only shows how to harness the client's powers of regeneration to make therapy effective, but also how to enlist the client as a partner to make therapy accountable. The Heroic Client inspires therapists to boldly rewrite the drama of therapy, recast clients in their rightful role as heroes and heroines of the therapeutic stage, and legitimize their services to third-party payers without the compromises of the medical model.

Digital Customer Service

Digital Customer Service
Author: Rick DeLisi
Publisher: John Wiley & Sons
Total Pages: 262
Release: 2021-08-31
Genre: Business & Economics
ISBN: 1119841909
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Digital Customer Service is the new standard for creating a 5-star customer experience As much as technology has improved our lives, for many people customer service experiences remain unnecessarily frustrating. But the advent of Digital Customer Service (DCS) promises to make these interactions seamless and effortless by creating experiences that occur entirely on a customer's own screen, even in situations where it is preferable to speak to an agent. Digital Customer Service: Transforming Customer Experience for an On-Screen World traces the evolution of customer service—as well as the evolution of customer expectations and the underlying psychology that drives customer behavior - from the days of the first call centers in the 1980s all the way to today's digital world. Written for Customer Service and Customer Experience leaders as well as C-suite executives (CEOs, CFOs, CIOs), Digital Customer Service helps business leaders balance three critical priorities: Creating an excellent experience for customers that increases customer loyalty and profitability Driving down the cost of Customer Service/Support interactions, while increasing revenue through Sales interactions Moving quickly toward the goal of "digital transformation" We have discovered—in our research and our first-hand experience—that when companies commit to achieving true Digital Customer Service, they can make significant progress toward all three of these goals at once. Digital Customer Service provides the roadmap for how your company can get there. And when you do, who wins? EVERYONE.

Positive Psychology Coaching

Positive Psychology Coaching
Author: Robert Biswas-Diener
Publisher: John Wiley & Sons
Total Pages: 276
Release: 2010-06-03
Genre: Psychology
ISBN: 0470893087
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Positive psychology moves psychology from a medical model toward a strengths model to help clients shore up their strengths and thereby lead happier, more fulfilling lives. Positive Psychology Coaching: Putting the Science of Happiness to Work for Your Clients provides concrete language and interventions for integrating positive psychology techniques into any mental health practice.

Tell to Win

Tell to Win
Author: Peter Guber
Publisher: Crown Currency
Total Pages: 274
Release: 2011-03-01
Genre: Business & Economics
ISBN: 0307587975
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Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.

Money and Meaning, + URL

Money and Meaning, + URL
Author: Judith Stern Peck
Publisher: John Wiley & Sons
Total Pages: 192
Release: 2007-12-04
Genre: Psychology
ISBN: 0470083425
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The first book of its kind to introduce a model to help you create conversations about money with your clients, Money and Meaning provides a framework and tools to provide a safe environment in which to have conversations and resolve conflicts. Written by a respected expert in business, financial, and relational issues, Money and Meaning is filled with useful case studies and helps you open the door to thoughtful conversations that explore and resolve money’s multiple meanings.