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Choice Hacking

Choice Hacking
Author: Jennifer L. Clinehens
Publisher: Jennifer L. Clinehens
Total Pages: 219
Release: 2020-06-16
Genre: Business & Economics
ISBN:
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What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: - How to make sure your customer experience is designed for what people do (not what they say they'll do) - How to increase the odds that customers will make the "right choice" in any environment - How to design user experiences that drive action and engagement - How to create retail experiences that persuade and drive brand love - How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: - Access to free video Companion Course - Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book or contact the author, please visit ChoiceHacking.com

Hacking Harvard

Hacking Harvard
Author: Robin Wasserman
Publisher: Simon and Schuster
Total Pages: 339
Release: 2009-10-27
Genre: Young Adult Fiction
ISBN: 1442407441
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It's the ultimate challenge: breaking into the Ivy League. The hack: To get one deadbeat, fully unqualified slacker into the most prestigious school in the country. The crew: Eric Roth -- the good guy, the voice of reason. Max Kim -- the player who made the bet in the first place. Schwartz -- the kid genius already on the inside...of Harvard, that is. Lexi -- the beauty-queen valedictorian who insists on getting in the game. The plan: Use only the most undetectable schemes and techno-brilliant skills. Don't break the Hacker's Code. Don't get distracted. Don't get caught. Take down someone who deserves it. The stakes: A lot higher than they think. They've got the players, the plot, and soon -- the prize. It's go time.

Hacking Life

Hacking Life
Author: Joseph M. Reagle, Jr.
Publisher: MIT Press
Total Pages: 217
Release: 2020-02-18
Genre: Social Science
ISBN: 0262538997
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In an effort to keep up with a world of too much, life hackers sometimes risk going too far. Life hackers track and analyze the food they eat, the hours they sleep, the money they spend, and how they're feeling on any given day. They share tips on the most efficient ways to tie shoelaces and load the dishwasher; they employ a tomato-shaped kitchen timer as a time-management tool.They see everything as a system composed of parts that can be decomposed and recomposed, with algorithmic rules that can be understood, optimized, and subverted. In Hacking Life, Joseph Reagle examines these attempts to systematize living and finds that they are the latest in a long series of self-improvement methods. Life hacking, he writes, is self-help for the digital age's creative class. Reagle chronicles the history of life hacking, from Benjamin Franklin's Poor Richard's Almanack through Stephen Covey's 7 Habits of Highly Effective People and Timothy Ferriss's The 4-Hour Workweek. He describes personal outsourcing, polyphasic sleep, the quantified self movement, and hacks for pickup artists. Life hacks can be useful, useless, and sometimes harmful (for example, if you treat others as cogs in your machine). Life hacks have strengths and weaknesses, which are sometimes like two sides of a coin: being efficient is not the same thing as being effective; being precious about minimalism does not mean you are living life unfettered; and compulsively checking your vital signs is its own sort of illness. With Hacking Life, Reagle sheds light on a question even non-hackers ponder: what does it mean to live a good life in the new millennium?

The Motivation Hacker

The Motivation Hacker
Author: Nick Winter
Publisher:
Total Pages: 138
Release: 2014-05-25
Genre: Quality of life
ISBN: 9780989279826
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"This is your field guide to getting yourself to want to do everything you always wanted to want to do"--Page [4] of cover.

The Nature of Rationality

The Nature of Rationality
Author: Robert Nozick
Publisher: Princeton University Press
Total Pages: 243
Release: 1994-12-19
Genre: Philosophy
ISBN: 0691020965
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The award-winning author of Anarchy, State, and Utopia continues his search for the connections between philosophy and "ordinary" experience and shows how principles function in our day-to-day thinking and in our efforts to live peacefully and productively with each other.

Cognitive Hack

Cognitive Hack
Author: James Bone
Publisher: CRC Press
Total Pages: 181
Release: 2017-02-24
Genre: Computers
ISBN: 1498749828
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This book explores a broad cross section of research and actual case studies to draw out new insights that may be used to build a benchmark for IT security professionals. This research takes a deeper dive beneath the surface of the analysis to uncover novel ways to mitigate data security vulnerabilities, connect the dots and identify patterns in the data on breaches. This analysis will assist security professionals not only in benchmarking their risk management programs but also in identifying forward looking security measures to narrow the path of future vulnerabilities.

A Socio-Legal Study of Hacking

A Socio-Legal Study of Hacking
Author: Michael Anthony C. Dizon
Publisher: Routledge
Total Pages: 268
Release: 2017-12-01
Genre: Computers
ISBN: 1351360140
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The relationship between hacking and the law has always been complex and conflict-ridden. This book examines the relations and interactions between hacking and the law with a view to understanding how hackers influence and are influenced by technology laws and policies. In our increasingly digital and connected world where hackers play a significant role in determining the structures, configurations and operations of the networked information society, this book delivers an interdisciplinary study of the practices, norms and values of hackers and how they conflict and correspond with the aims and aspirations of hacking-related laws. Describing and analyzing the legal and normative impact of hacking, as well as proposing new approaches to its regulation and governance, this book makes an essential contribution to understanding the socio-technical changes, and consequent legal challenges, faced by our contemporary connected society.

Network Security First-Step

Network Security First-Step
Author: Thomas M. Thomas
Publisher: Cisco Press
Total Pages: 448
Release: 2011-12-22
Genre: Computers
ISBN: 1587204126
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Network Security first-step Second Edition Tom Thomas and Donald Stoddard Your first step into the world of network security No security experience required Includes clear and easily understood explanations Makes learning easy Your first step to network security begins here! Learn how hacker attacks work, from start to finish Choose the right security solution for each type of risk Create clear and enforceable security policies, and keep them up to date Establish reliable processes for responding to security advisories Use encryption effectively, and recognize its limitations Secure your network with firewalls, routers, and other devices Prevent attacks aimed at wireless networks No security experience required! Computer networks are indispensible, but they also are not secure. With the proliferation of security threats, many people and companies are looking for ways to increase the security of their networks and data. Before you can effectively implement security technologies and techniques, you need to make sense of this complex and quickly evolving world of hackers and malware, as well as the tools to combat them. Network Security First-Step, Second Edition explains the basics of network security in easy-to-grasp language that all of us can understand. This book takes you on a guided tour of the core technologies that make up and control network security. Whether you are looking to take your first step into a career in network security or simply are interested in gaining knowledge of the technology, this book is for you!

Hacking the Human

Hacking the Human
Author: Ian Mann
Publisher: Gower Publishing, Ltd.
Total Pages: 272
Release: 2008
Genre: Business & Economics
ISBN: 9780566087738
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Ian Mann's Hacking the Human highlights the main sources of risk from social engineering and draws on psychological models to explain the basis for human vulnerabilities. Offering more than a simple checklist to follow, the book provides a rich mix of examples, applied research and practical solutions for security and IT professionals that enable you to create and develop a security solution that is most appropriate for your organization.

Canadian Shorthorn Herd Book

Canadian Shorthorn Herd Book
Author: Canadian Shorthorn Association
Publisher:
Total Pages: 1144
Release: 1921
Genre: Cattle
ISBN:
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