Campaigning For Hearts And Minds PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Campaigning For Hearts And Minds PDF full book. Access full book title Campaigning For Hearts And Minds.
Author | : Ted Brader |
Publisher | : University of Chicago Press |
Total Pages | : 297 |
Release | : 2020-07-08 |
Genre | : Political Science |
ISBN | : 022678830X |
Download Campaigning for Hearts and Minds Book in PDF, ePub and Kindle
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Author | : Donald P. Green |
Publisher | : Yale University Press |
Total Pages | : 294 |
Release | : 2004-01-01 |
Genre | : Political Science |
ISBN | : 9780300101560 |
Download Partisan Hearts and Minds Book in PDF, ePub and Kindle
A treatment of party identification, in which three political scientists argue that identification with political parties powerfully determines how citizens look at politics and cast their ballots. They build a case for the continuing theoretical and political significance of partisan identities.
Author | : John G. Geer |
Publisher | : University of Chicago Press |
Total Pages | : 221 |
Release | : 2008-07-29 |
Genre | : Political Science |
ISBN | : 0226285006 |
Download In Defense of Negativity Book in PDF, ePub and Kindle
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.
Author | : Tarn How Tan |
Publisher | : World Scientific |
Total Pages | : 299 |
Release | : 2015-08-21 |
Genre | : Social Science |
ISBN | : 9814713635 |
Download Battle For Hearts And Minds: New Media And Elections In Singapore Book in PDF, ePub and Kindle
The Singapore 2011 General Election was dubbed by some as the first 'Internet' election. How far is this true and to what extent did old and new media influence voting behaviour and political participation? What was the role of Facebook, Twitter, party political websites, political discussion and the alternative and conflicting information offered online? What theoretical insights can be gleaned about media and its use by voters? This edited volume provides an in-depth analysis of these questions through a first-ever survey of media use, political traits, political participation and attitudes towards media, and through experiments, content analysis and interviews.This landmark collection of essays also lays the groundwork for understanding future elections, including the next general election. It also serves as a valuable record of the state of affairs on the ground in the rapidly shifting dynamics of a Singapore political landscape that is undergoing dramatic and unprecedented transformation.This book will appeal to researchers in political communication, political science and media communication. It will also be of interest to policy makers, members of media, community leaders and observers of the impact of media on politics.
Author | : Ying Zhu |
Publisher | : Routledge |
Total Pages | : 272 |
Release | : 2019-12-05 |
Genre | : Political Science |
ISBN | : 1351804359 |
Download Soft Power With Chinese Characteristics Book in PDF, ePub and Kindle
This book examines the Chinese Communist Party’s attempts to improve China’s image around the world, thereby increasing its "soft power." This soft, attractive form of power is crucial if China is to avoid provoking an international backlash against its growing military and economic might. The volume focuses on the period since Xi Jinping came to power in 2012, and is global in scope, examining the impact of Chinese policies from Hong Kong and Taiwan to Africa and South America. The book explains debates over soft power within China and delves into case studies of important policy areas for China’s global image campaign, such as film, news media and the Confucius Institutes. The most comprehensive work of its kind, the volume presents a picture of a Chinese leadership that has access to vast material resources and growing global influence but often struggles to convert these resources into genuine international affection. With a foreword by Joseph Nye, Soft Power With Chinese Characteristics will be invaluable to students and scholars of Chinese politics and Chinese media, as well as international relations and world politics more generally.
Author | : Hannah Gurman |
Publisher | : New Press, The |
Total Pages | : 306 |
Release | : 2013-10-01 |
Genre | : History |
ISBN | : 1595588256 |
Download Hearts and Minds Book in PDF, ePub and Kindle
The first book of its kind, Hearts and Minds is a scathing response to the grand narrative of U.S. counterinsurgency, in which warfare is defined not by military might alone but by winning the "hearts and minds" of civilians. Dormant as a tactic since the days of the Vietnam War, in 2006 the U.S. Army drafted a new field manual heralding the resurrection of counterinsurgency as a primary military engagement strategy; counterinsurgency campaigns followed in Iraq and Afghanistan, despite the fact that counterinsurgency had utterly failed to account for the actual lived experiences of the people whose hearts and minds America had sought to win. Drawing on leading thinkers in the field and using key examples from Malaya, the Philippines, Vietnam, El Salvador, Iraq, and Afghanistan, Hearts and Minds brings a long-overdue focus on the many civilians caught up in these conflicts. Both urgent and timely, this important book challenges the idea of a neat divide between insurgents and the populations from which they emerge—and should be required reading for anyone engaged in the most important contemporary debates over U.S. military policy.
Author | : Ted Brader |
Publisher | : University of Chicago Press |
Total Pages | : 297 |
Release | : 2006 |
Genre | : Political Science |
ISBN | : 0226069893 |
Download Campaigning for Hearts and Minds Book in PDF, ePub and Kindle
Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.
Author | : Chris Rose |
Publisher | : Routledge |
Total Pages | : 402 |
Release | : 2012-06-25 |
Genre | : Business & Economics |
ISBN | : 1136530819 |
Download How to Win Campaigns Book in PDF, ePub and Kindle
How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.
Author | : Peter Van Buren |
Publisher | : Metropolitan Books |
Total Pages | : 286 |
Release | : 2011-09-27 |
Genre | : Political Science |
ISBN | : 1429995238 |
Download We Meant Well Book in PDF, ePub and Kindle
"One diplomat's darkly humorous and ultimately scathing assault on just about everything the military and State Department have done—or tried to do—since the invasion of Iraq. The title says it all."—The New York Times A work of "scathing, gallows humor" (The Boston Globe), We Meant Well is a tragicomic voyage of ineptitude and corruption that leaves its writer—and readers—appalled and disillusioned, but wiser. Charged with rebuilding Iraq, would you spend taxpayer money on a sports mural in Baghdad's most dangerous neighborhood to promote reconciliation through art? How about an isolated milk factory that cannot get its milk to market? Or a pastry class training women to open cafés on bombed-out streets that lack water and electricity? As Peter Van Buren shows, we bought all these projects and more in the most expensive hearts-and-minds campaign since the Marshall Plan. We Meant Well is his eyewitness account of the civilian side of the surge—that surreal and bollixed attempt to defeat terrorism and win over Iraqis by reconstructing the world we had just destroyed. Leading a State Department Provincial Reconstruction Team on its quixotic mission, Van Buren details, with laser-like irony, his yearlong encounter with pointless projects, bureaucratic fumbling, overwhelmed soldiers, and oblivious administrators secluded in the world's largest embassy, who fail to realize that you can't rebuild a country without first picking up the trash.
Author | : Justin Giboney |
Publisher | : InterVarsity Press |
Total Pages | : 165 |
Release | : 2020-07-21 |
Genre | : Religion |
ISBN | : 0830848118 |
Download Compassion (&) Conviction Book in PDF, ePub and Kindle
Have you ever felt too progressive for conservatives, but too conservative for progressives? It's easy for faithful Christians to grow disillusioned with civic engagement or fall into tribal extremes. Representing the AND Campaign, the authors of this book lay out the biblical case for political engagement and help Christians navigate the complex world of politics with integrity.