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| Author | : Tony Curtis |
| Publisher | : McGraw-Hill Book Company Limited |
| Total Pages | : 351 |
| Release | : 1994-01 |
| Genre | : Science |
| ISBN | : 9780077078683 |
| Author | : Tony Curtis |
| Publisher | : Wiley |
| Total Pages | : 0 |
| Release | : 2008-05-05 |
| Genre | : Business & Economics |
| ISBN | : 9780470057094 |
MARKETING FOR ENGINEERS, SCIENTISTS AND TECHNOLOGISTS Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and objectives. In my opinion this should be mandatory reading for all engineers who are involved in the design and marketing of products and services. Dr Naren Gupta, Senior Lecturer and Teaching Fellow, Director of Quality, School of Engineering and the Built Environment, Napier University In working with a range of professionals across many industry sectors one often finds it is the technologists and scientists that gain the most out of acquiring skills and knowledge in marketing. Not only does their structured and analytical approach lend itself to strategic marketing but those skills, combined with a clear customer focus and an innovative approach to the market, can give them the portfolio of skills required for successful leadership. Deirdre Makepeace, Senior Examiner, CIM To succeed, products and services must satisfy customers’ needs and wants. Engineers, scientists and technologists need to understand these needs to develop and deliver better products. This book covers consumer products, services, international and business to business marketing, as well as current issues such as green and social marketing and the service extended marketing mix. Tony Curtis also discusses the core management skills needed to implement marketing plans, such as leadership, negotiation and consultancy. Finally, he brings all these elements together into three key areas; new product development, market driven quality and marketing plans. Written by a technologist for technologists, this book is essential reading for engineers and scientists taking a module in business studies or marketing at all levels. It also provides a good foundation in marketing strategy for MBA students with a technical or scientific first degree. Supporting material for lecturers is available at www.wileyeurope.com/college/curtis
| Author | : Gary L. Lilien |
| Publisher | : DecisionPro |
| Total Pages | : 287 |
| Release | : 2013 |
| Genre | : Business & Economics |
| ISBN | : 0985764805 |
The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.
| Author | : Gary L. Lilien |
| Publisher | : DecisionPro |
| Total Pages | : 329 |
| Release | : 2017-04-17 |
| Genre | : Business & Economics |
| ISBN | : 098576483X |
We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. ** The latest edition includes up-to-date examples and references as well as a new chapter on the digital online revolution in marketing and its implications for online advertising. In addition, the edition now incorporates some basic financial concepts (ROI, Breakeven Analysis, and Opportunity Cost) and other tools essential to the new domain of marketing analytics. **
| Author | : Paul Swamidass |
| Publisher | : Cambridge University Press |
| Total Pages | : 257 |
| Release | : 2016-10-26 |
| Genre | : Technology & Engineering |
| ISBN | : 1316785394 |
This book is for engineers and scientists who have the aptitude and education to create new products that could become income-producing businesses for themselves and for investors. The book uses short chapters and gets directly to the point without lengthy and distracting essays. The rapid growth in technology-based business plan contests is a clear sign that there are many wealthy inventors looking to make substantial investments in start-ups based on new inventions by inventors, who lack the funds and knowledge to start a business. The key features of this reference enable readers to sharpen their new idea, turn an idea into a commercial product, conduct patent search and complete a provisional patent application, and collect requisite data and prepare a business plan based on a carefully selected business model. Supporting materials are provided on the book's extensive website (www.engineer-entrepreneur-book.com/).
| Author | : Kathleen R. Allen |
| Publisher | : Pearson |
| Total Pages | : 0 |
| Release | : 2010 |
| Genre | : Business planning |
| ISBN | : 9780132357272 |
KEY BENEFIT Essential business lessons for turning today's scientists and engineers into entrepreneurs in new technology companies. In today's global and interconnected world, students with a science or engineering background have ample opportunity to mesh their technical know-how with the free market. Yet, these same students lack the basic business skills to make competent business decisions. This book seeks to make students' first experience with entrepreneurship interesting and useful. KEY TOPICS Technology Entrepreneurship for Scientists and Engineers; Developing and Protecting Intellectual Property; Technology Entrepreneurship Strategy; Start-up Financial Strategy As the source of new discoveries and technologies, scientists and engineers are uniquely positioned to launch new business ventures based on cutting-edge discoveries. This book will teach those with no prior training how to start a company and grow their business through marketing and astute team building techniques.
| Author | : Richard B. Freeman |
| Publisher | : University of Chicago Press |
| Total Pages | : 405 |
| Release | : 2009-08-01 |
| Genre | : Business & Economics |
| ISBN | : 0226261905 |
Beginning in the early 2000s, there was an upsurge of national concern over the state of the science and engineering job market that sparked a plethora of studies, commission reports, and a presidential initiative, all stressing the importance of maintaining American competitiveness in these fields. Science and Engineering Careers in the United States is the first major academic study to probe the issues that underlie these concerns. This volume provides new information on the economics of the postgraduate science and engineering job market, addressing such topics as the factors that determine the supply of PhDs, the career paths they follow after graduation, and the creation and use of knowledge as it is reflected by the amount of papers and patents produced. A distinguished team of contributors also explores the tensions between industry and academe in recruiting graduates, the influx of foreign-born doctorates, and the success of female doctorates. Science and Engineering Careers in the United States will raise new questions about stimulating innovation and growth in the American economy.
| Author | : Matthew K Loos |
| Publisher | : Engineering Management Institute |
| Total Pages | : 174 |
| Release | : 2019-08-15 |
| Genre | : |
| ISBN | : 9780998998787 |
In The Business of Engineering, consulting engineer Matthew Loos describes the unique parallels between business and engineering strategies. Loos, an engineering leader in a fast-paced industry, explains how the strategies utilized by both titans of business and engineering greats are not all that different. Using stories, humor, and dozens of practical tips, he provides an avenue through which engineering professionals and entrepreneurs can learn valuable techniques from these seemingly different professions. In this book you'll discover: How engineers can utilize business techniques to increase their career potential Ways to analyze business problems like an engineer How to unleash your full potential by integrating the strengths of these two seemingly contrasting professions Problem solving is the key to success in both engineering and business. If you are either an entrepreneur looking for a unique approach to business or an engineer searching for a way to advance your career, this book is for you.
| Author | : Jong S. Lim |
| Publisher | : CRC Press |
| Total Pages | : 409 |
| Release | : 2019-07-30 |
| Genre | : Technology & Engineering |
| ISBN | : 100045858X |
This book introduces fundamental, advanced, and future-oriented scientific quality management methods for the engineering and manufacturing industries. It presents new knowledge and experiences in the manufacturing industry with real world case studies. It introduces Quality 4.0 with Industry 4.0, including quality engineering tools for software quality and offers lean quality management methods for lean manufacturing. It also bridges the gap between quality management and quality engineering, and offers a scientific methodology for problem solving and prevention. The methods, techniques, templates, and processes introduced in this book can be utilized in various areas in industry, from product engineering to manufacturing and shop floor management. This book will be of interest to manufacturing industry leaders and managers, who do not require in-depth engineering knowledge. It will also be helpful to engineers in design and suppliers in management and manufacturing, all who have daily concerns with project and quality management. Students in business and engineering programs may also find this book useful as they prepare for careers in the engineering and manufacturing industries. Presents new knowledge and experiences in the manufacturing industry with real world case studies Introduces quality engineering methods for software development Introduces Quality 4.0 with Industry 4.0 Offers lean quality management methods for lean manufacturing Bridges the gap between quality management methods and quality engineering Provides scientific methodology for product planning, problem solving and prevention management Includes forms, templates, and tools that can be used conveniently in the field
| Author | : Michael Szycher |
| Publisher | : CRC Press |
| Total Pages | : 467 |
| Release | : 2016-12-19 |
| Genre | : Medical |
| ISBN | : 1315353032 |
Commercializing a knowledge-based product or service requires a realistic, methodical approach combined with a great deal of perseverance. Commercialization Secrets for Scientists and Engineers serves as a high-level guide to answering key questions and critical issues that confront founding entrepreneurs on their quest to commercialize their knowledge-based innovations. It highlights the unique problems shared by all technologists across knowledge-intensive fields and how to overcome the most predictable obstacles faced by technology entrepreneurs. It demystifies the process of commercializing advanced products that require a high degree of specialized knowledge. Typically, these are "disruptive technologies" with the potential to revolutionize whole industries. The book simplifies the launch of high-tech ventures such as pharmaceuticals, genetic and biotechnology products, wireless devices, fuel cells, and minimally invasive medical devices. Additionally, it will help readers bring their disruptive technologies to profitability.
