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Building Routes to Customers

Building Routes to Customers
Author: Peter Raulerson
Publisher: Springer Science & Business Media
Total Pages: 212
Release: 2009-04-05
Genre: Business & Economics
ISBN: 0387799516

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Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.


Building Route 128

Building Route 128
Author: Yanni Kosta Tsipis
Publisher: Arcadia Publishing
Total Pages: 132
Release: 2003
Genre: History
ISBN: 9780738511634

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Route 128 traces its origins to the late 1920s, when the Massachusetts Department of Public Works cobbled together a makeshift network of existing roads through Boston's suburbs. Between 1947 and 1956, during a statewide push to build new highways, Route 128 was reconstructed as a major regional expressway. The new highway immediately fueled explosive growth in many of the region's once bucolic suburbs. What was once "the road to nowhere" quickly became a major commercial nexus for eastern Massachusetts and a critical link in the region's highway network. The visionary highway project vigorously promoted by William F. Callahan permanently altered the character of the two dozen towns through which it passed. Building Route 128 vividly documents the highway's construction and its impact on towns such as Waltham, Dedham, Lynnfield, and Gloucester. Drawing on previously unpublished images from the Massachusetts Department of Public Works and archives from many of the cities and towns affected, Building Route 128 tells the story of a region forever changed by the highway's construction.


How To Get Route Customers WITHOUT Knocking On Doors

How To Get Route Customers WITHOUT Knocking On Doors
Author: Greg Colosi
Publisher:
Total Pages: 298
Release: 2020-09-23
Genre:
ISBN:

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Greg Colosi has helped thousands of Dry Cleaners get more Route Customers though his book and programs. It's very simple advice.


A Field Guide to Channel Strategy

A Field Guide to Channel Strategy
Author: Anne T. Coughlan
Publisher: Createspace Independent Publishing Platform
Total Pages: 206
Release: 2016-11-16
Genre: Marketing channels
ISBN: 9781539987741

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Building a route to market is fundamental to sales and survival. This book demystifies marketing channel strategy by focusing on how to do channel design and management. We provide practical tools and frameworks for key decisions and highlight the critical tradeoffs and pitfalls. Many channel strategies are built like the wood towers used in popular stacking games. You hope your tower is sturdy and strong. But over time, you may replace or add partners, add or subtract routes to market, and change your product lines - so your channel strategy must adapt in order to prevent your tower from collapsing or breaking apart. This Field Guide introduces you to the channels landscape, helps you understand your building block options, and unpacks the physics of adding and subtracting channel components, to give you the tools you need to keep your go-to-market strategy resilient, responsive, and a source of competitive advantage.


The Jewel

The Jewel
Author: Jewel Tea Company
Publisher:
Total Pages: 928
Release: 1923
Genre: Cooking, American
ISBN:

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Smart Cities

Smart Cities
Author: Sergio Nesmachnow
Publisher: Springer Nature
Total Pages: 331
Release: 2022-02-25
Genre: Computers
ISBN: 3030967530

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This book constitutes the thoroughly refereed proceedings of the 4th Ibero-American Congress, ICSC-CITIES 2021, held in Cancún, Mexico, in November - December 2021. Due to the COVID-19 pandemic the conference was partially held online. The 21 full papers and one short paper presented were carefully reviewed and selected from 112 submissions. The papers are organized in topical sections on ​computational intelligence for smart cities; urban informatics; internet of things, smart energy and smart grid.


Building VPNs

Building VPNs
Author: Tan Nam-Kee
Publisher: McGraw Hill Professional
Total Pages: 534
Release: 2003-08-22
Genre: Technology & Engineering
ISBN: 9780071433525

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EASY-TO-FOLLOW EXAMPLES FOR SECURE, VERSATILE, COST-CUTTING, VALUE-ADDED VPNs With the security enhancements, flexibility, and market advantages now available with IPSec and MPLS, building mission-critical VPNs using these technologies has become a top agenda for many networking professionals. LEVERAGE THE BENEFITS OF IPSec AND MPLS Assembling a fully functional IPSec or MPLS VPN isn’t easy. With so little information available it can be like trying to build a bicycle when you have all the components, but no idea what the final product should look like. Only Building VPNs shows, in a clear, step-by-step fashion, how to build VPNs from scratch with IPSec and MPLS. Building VPNs: With IPSec and MPLS gives you: * From-the-ground-up directions for VPN construction * Step-by-step implementation of IPSec for secure, inexpensive, transmission of sensitive information across the public Internet * Easy-to-follow, diagrammed directions for deploying MPLS VPNs to provide value-added managed services * Clear instructions for using IPSec and MPLS in the enterprise and service-provider networking environments * Fully working solutions for both basic and advanced VPN issues * Examples that clarify every important step in VPN design, configuration, implementation, and deployment THE BOOK TO CHOOSE FOR VPN BUILDS


Creative Systems in Structural and Construction Engineering

Creative Systems in Structural and Construction Engineering
Author: Amarjit Singh
Publisher: Routledge
Total Pages: 1040
Release: 2017-11-22
Genre: Technology & Engineering
ISBN: 1351457063

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An examination of creative systems in structural and construction engineering taken from conference proceedings. Topics covered range from construction methods, safety and quality to seismic response of structural elements and soils and pavement analysis.