Budgets & Marketing Plans of National Tourism Administrations
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Total Pages | : 176 |
Release | : 1995 |
Genre | : Tourism |
ISBN | : |
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Author | : |
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Total Pages | : 176 |
Release | : 1995 |
Genre | : Tourism |
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Author | : World Tourism Organization |
Publisher | : |
Total Pages | : 138 |
Release | : 1996 |
Genre | : Tourism |
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One of the main aims of the WTO in compiling this survey was to provide a comparative analysis of NTA budgets around the world, together with their sources of funding and promotional activities, in order to assist WTO member states in determining their own NTA budgets and promotional strategies. It concludes that governments recognize the importance of state involvement in national tourism management and promotion, and while there is a need for closer collaboration with the private sector, this should not compromise their fundamental role
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Total Pages | : 154 |
Release | : 1993 |
Genre | : Tourism |
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Author | : |
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Total Pages | : 126 |
Release | : 1996 |
Genre | : Tourism |
ISBN | : |
Author | : World Tourism Organization |
Publisher | : WTO |
Total Pages | : 170 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : |
Structures and Budgets of National Tourism Organizations (NTOs) is a benchmarking reference tool on inbound tourism promotion. The report compiles and analyses updated and comparable information on the budgets that NTOs allocate for the promotion of inbound tourism as well as their structure, functions and forms of operation in order to illustrate different forms of NTO organization and possible action in the area of inbound tourism promotion. The first part of the report is focused on the NTOs structure and functioning, including a benchmarking analysis. The second part presents an overall view of NTO budgets for around 50 countries, including data on overall and promotional budgets, funding sources, budget allocation by source markets, products and promotional instruments, among other areas. The report is complemented with case studies from twelve countries covering a series of important aspects of their NTOs structure and organization
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Total Pages | : 35 |
Release | : 1994 |
Genre | : Tourism |
ISBN | : 9789284400928 |
Author | : World Tourism Organization |
Publisher | : |
Total Pages | : 150 |
Release | : 1999 |
Genre | : Business & Economics |
ISBN | : |
Author | : World Tourism Organization Staff |
Publisher | : |
Total Pages | : 139 |
Release | : 1999 |
Genre | : Hospitality industry |
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Author | : World Tourism Organization |
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Total Pages | : |
Release | : 1978 |
Genre | : Tourism |
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Author | : |
Publisher | : |
Total Pages | : 124 |
Release | : 1986 |
Genre | : Tourism |
ISBN | : |