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| Author | : Mainak Dhar |
| Publisher | : John Wiley & Sons |
| Total Pages | : 225 |
| Release | : 2007-05-21 |
| Genre | : Business & Economics |
| ISBN | : 0470822295 |
"Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace
| Author | : Mainak Dhar |
| Publisher | : |
| Total Pages | : 224 |
| Release | : |
| Genre | : |
| ISBN | : 9788126513185 |
| Author | : Donald Sexton |
| Publisher | : John Wiley and Sons |
| Total Pages | : 339 |
| Release | : 2009-03-23 |
| Genre | : Business & Economics |
| ISBN | : 0470524154 |
Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Branding 101, you'll learn how to: * Build a powerful brand that increases the sales and profits of any business * Launch your entrepreneurial brand * Manage the differences between service branding and product branding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your business
| Author | : Richard L. Reising |
| Publisher | : Baker Books |
| Total Pages | : 208 |
| Release | : 2006-01-01 |
| Genre | : Religion |
| ISBN | : 1441200312 |
Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.
| Author | : Jay Gronlund |
| Publisher | : Business Expert Press |
| Total Pages | : 145 |
| Release | : 2013-08-23 |
| Genre | : Business & Economics |
| ISBN | : 1606495933 |
Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they don’t realize exactly what and how much goes into this branding process. This book will explain this process. In an easy-to-understand writing style, Gronlund will show you the fundamentals that will help develop a value proposition that will excite customers. Branding is all about creating a message or an impression that makes an impact and creates a rational and emotional connection with a customer. Forming a bond of trust and comfort will build brand equity (i.e., how people value your brand) and customer loyalty. We are living in a dynamic, transformative global economy with mind-boggling advances in technology. Managers today can easily become preoccupied with social media vehicles and the innovative features of electronic devices, and hence neglect the importance of the content or the message. Adhering to the core elements of positioning and branding will help them develop more emotionally rich and powerful content. And B2B managers will better understand and discover the real value of good branding, so that their marketing and sales communications will go beyond product features and emphasize relevant benefits that will strengthen their relationships with targeted customers.
| Author | : Nitish Rai Gupta |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 152 |
| Release | : 2015-04-30 |
| Genre | : Business & Economics |
| ISBN | : 9384898104 |
What is the difference between a consumer and a shopper? Does your brand appeal to both of them? How does shopper behaviour differ from consumer behaviour? How important are 'channels' and 'retailers' in your brand's success? What is the science behind winning with shoppers and retailers? Shopper Marketing 101 successfully answers these questions and gives you a simple blue print that can help you make your brand plans such that you not only partner with the retail channel but also effectively win with the shopper. There are a plethora of books on marketing and branding today. However, there are not many books that can help your brand win in the retail space. This has become especially important today as retailers (brick and mortar as well as click and mortar) now have become powerful intermediaries and play a critical role in ensuring that your brand reaches its intended consumers via their shoppers. This book leverages real world examples and experiences to help you understand the basics of shopper marketing.
| Author | : Katy Goshtasbi |
| Publisher | : |
| Total Pages | : 118 |
| Release | : 2013-11-04 |
| Genre | : |
| ISBN | : 9780615899213 |
| Author | : Ricardo Mena |
| Publisher | : Leya |
| Total Pages | : 81 |
| Release | : 2023-11-10 |
| Genre | : Business & Economics |
| ISBN | : 9896947945 |
Brands are everywhere and everywhere they are seen as essential to success. However, when we need to create and manage a brand, we often don’t quite know which way to turn. What should we really do? Different perspectives on brands abound. Commonplaces and superficial ideas too. When was the last time you saw a brand? Maybe you’ve never seen one. Maybe what you’ve seen was a product, a package, an advertisement... right? And when was the last time you interacted with a brand? Maybe, at a guess, you have interacted with someone at a point of sale or a customer helpline... but never really with a brand? After all, what are brands? How can we define them? What is really important in their management? The answers to these and many more questions are on the pages of this book. “This fresh and useful book offers great advice: ‘focus on your product or service’. Great branding is about reality, not just image.” Robert Jones, Professor of Brand Leadership
| Author | : Don Sexton |
| Publisher | : John Wiley & Sons |
| Total Pages | : 338 |
| Release | : 2006-06-27 |
| Genre | : Business & Economics |
| ISBN | : 0470055839 |
Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees. Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.
| Author | : Kevin Ford |
| Publisher | : John Wiley & Sons |
| Total Pages | : 168 |
| Release | : 2005-05-05 |
| Genre | : Business & Economics |
| ISBN | : 0470014385 |
The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as individuals rather than an amorphous mass. A consequence of this is increased interest in understanding people as a foundation for brand management. And this is where market research can come in. By drawing on market research to understand consumers, marketers can better understand how to manage their brand. Exploring a spectrum of 12 customer needs and drawing on first-hand research evidence, Kevin Ford provides a proven framework for understanding what people are really looking for from a brand - and delivering it.
