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| Author | : David Brier |
| Publisher | : |
| Total Pages | : 290 |
| Release | : 2017-11-29 |
| Genre | : Business & Economics |
| ISBN | : 9780999529706 |
"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover
| Author | : Lisa Ann Richey |
| Publisher | : U of Minnesota Press |
| Total Pages | : 349 |
| Release | : 2013-11-30 |
| Genre | : Political Science |
| ISBN | : 145291656X |
“Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of “compassionate consumption.” Campaigns like Product RED and its precursors, such as Lance Armstrong’s Livestrong and the pink-ribbon project in support of breast cancer research, advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve. At the same time, such campaigns sell both the suffering of Africans with AIDS (in the case of Product RED) and the power of the average consumer to ameliorate it through familiar and highly effective media representations. Using Product RED as its focal point, this book explores how corporations like American Express, Armani, Gap, and Hallmark promote compassionate consumption to improve their ethical profile and value without significantly altering their business model, protecting themselves from the threat to their bottom lines posed by a genuinely engaged consumer activism. Coupled with the phenomenon of celebrity activism and expertise as embodied by Bono, Richey and Ponte argue that this “causumerism” represents a deeply troubling shift in relief efforts, effectively delinking the relationship between capitalist production and global poverty.
| Author | : Philip Kotler |
| Publisher | : John Wiley & Sons |
| Total Pages | : 232 |
| Release | : 2003-09-08 |
| Genre | : Business & Economics |
| ISBN | : 9780471455165 |
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestlé, Credit Suisse, and other top corporations.
| Author | : Dorothy Roberts |
| Publisher | : New Press/ORIM |
| Total Pages | : 485 |
| Release | : 2011-06-14 |
| Genre | : Science |
| ISBN | : 1595586911 |
An incisive, groundbreaking book that examines how a biological concept of race is a myth that promotes inequality in a supposedly “post-racial” era. Though the Human Genome Project proved that human beings are not naturally divided by race, the emerging fields of personalized medicine, reproductive technologies, genetic genealogy, and DNA databanks are attempting to resuscitate race as a biological category written in our genes. This groundbreaking book by legal scholar and social critic Dorothy Roberts examines how the myth of race as a biological concept—revived by purportedly cutting-edge science, race-specific drugs, genetic testing, and DNA databases—continues to undermine a just society and promote inequality in a supposedly “post-racial” era. Named one of the ten best black nonfiction books 2011 by AFRO.com, Fatal Invention offers a timely and “provocative analysis” (Nature) of race, science, and politics that “is consistently lucid . . . alarming but not alarmist, controversial but evidential, impassioned but rational” (Publishers Weekly, starred review). “Everyone concerned about social justice in America should read this powerful book.” —Anthony D. Romero, executive director, American Civil Liberties Union “A terribly important book on how the ‘fatal invention’ has terrifying effects in the post-genomic, ‘post-racial’ era.” —Eduardo Bonilla-Silva, professor of sociology, Duke University, and author of Racism Without Racists: Color-Blind Racism and the Persistence of Racial Inequality in the United States “Fatal Invention is a triumph! Race has always been an ill-defined amalgam of medical and cultural bias, thinly overlaid with the trappings of contemporary scientific thought. And no one has peeled back the layers of assumption and deception as lucidly as Dorothy Roberts.” —Harriet A. Washington, author of and Deadly Monopolies: The Shocking Corporate Takeover of Life Itself
| Author | : Elfrieda H. Hiebert |
| Publisher | : Modern Curriculum Press |
| Total Pages | : |
| Release | : 2004-07 |
| Genre | : Education |
| ISBN | : 9780765267245 |
| Author | : Burrell, Darrell Norman |
| Publisher | : IGI Global |
| Total Pages | : 389 |
| Release | : 2024-06-17 |
| Genre | : Business & Economics |
| ISBN | : |
In today's rapidly evolving landscape of healthcare, social sciences, and technology, the complexity of interconnected challenges often leaves scholars feeling adrift in a sea of disparate information. As disciplines become increasingly intertwined, navigating the nexus of these fields poses a significant obstacle for academic scholars seeking comprehensive understanding and innovative solutions. A cohesive resource that effectively bridges these divides is necessary to progress and hampers efforts to address pressing issues such as healthcare disparities, ethical dilemmas in technology, and social justice concerns. Leadership Action and Intervention in Health, Business, Education, and Technology is a meticulously crafted guide thorugh the murky waters of interdisciplinary study, offering a comprehensive exploration of the critical intersections between healthcare, social sciences, and technology. This book empowers academic scholars to transcend disciplinary boundaries, foster collaboration, and drive meaningful change in an increasingly interconnected world.
| Author | : Edwin J Thomas |
| Publisher | : Routledge |
| Total Pages | : 516 |
| Release | : 2013-04-03 |
| Genre | : Medical |
| ISBN | : 1136585575 |
This interdisciplinary book presents a comprehensive conceptual and methodological treatment of intervention research, a developing area of empirical inquiry that aims to make research more directly relevant and applicable to practice. Intervention Research contains original chapters by the most highly regarded scholars in the field. These experts explain how to distinguish intervention research from other modalities, demonstrate a new model of research for the design and development of interventions, and provide guidelines for conducting intervention research in practice with individuals, families, and community organizations. Providing useful observations and a wealth of ideas, authors offer conceptual schemes, results from recent design and development studies, and strategies and methodologies to help professionals make their research more usable and meaningful. Chapters cover such important topics as the acquisition of relevant knowledge, meta-analysis in intervention research, methods and issues in designing and developing interventions, and field testing and evaluating innovative practice interventions. The book depicts intervention research through case illustrations and promotes the use of new technologies for developing innovative practice methods. Intervention Research focuses on Intervention Design and Development--the part of intervention research involving the creation of reliable, practical tools of social intervention in user-ready form. It sets forth systematic procedures for designing, testing, evaluating, and refining needed social technology and for disseminating proven techniques and programs to professionals in the community. Intervention Research has a base in social work, but is highly interdisciplinary. Authors contributing to this text come from a variety of fields, including psychology, sociology, education, information science, and communications. Professors and educators working in schools of public health, education, urban planning, nursing, and public administration, or teaching courses in psychology, sociology, or upper-level social work, will find this book full of comprehensive and practical information that is advantageous for their work.
| Author | : Yvette Zgonc |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2010 |
| Genre | : EDUCATION |
| ISBN | : 9781032674346 |
Do you find yourself asking: How am I supposed to put assessment, differentiated instruction, and multi-tiered instruction into practice? In this book author Yvette Zgonc gives you a wealth of phonological awareness activities directly tied into the three-tiered model of RTI. At your fingertips you'll find activities for use with the whole class, for small groups not making adequate progress, and for individual students who need the most intensive and explicit instruction. Informed by research on how the brain learns best, these songs, poems, games, and activities will keep students engaged, involved, and having fun because that's when learning is sustained. So whether they're pretending to be superheroes, surgical assistants, baseball pitchers, or just lowly worms, get ready to see your students actually enjoy strengthening their phonological awareness skills. This jam-packed collection will help you to: Engage students with easy-to-do activities that take little or no prep-time; Tailor your instruction to students' individual needs; Assess students' phonological awareness skills (with tests in English & Spanish); Monitor & track student progress, and Integrate works of children's literature into skills-based activities. Whether or not you are following the three-tiered RTI model, this volume will help you to effectively teach and keep track of your students. And that brings you one step closer to the ultimate goal--success for all children.
| Author | : Jonathan Hardy |
| Publisher | : Routledge |
| Total Pages | : 238 |
| Release | : 2021-08-26 |
| Genre | : Social Science |
| ISBN | : 1317278887 |
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media. This ambitious historical, empirical, and theoretical study examines industry practices, policies, and ‘problems’, advancing a framework for analysis of communications governance. Featuring examples from the UK, US, EU, Asia, and other regions, it illustrates and explains industry practices, forms, and formats and their relationship with changing market conditions, policies, and regulation. The book provides a wide-ranging and incisive guide to contemporary advertising and media practices, to different arguments and perspectives on these practices arising in industry, policy, and academic contexts, and to the contribution made by critical scholarship, past and present. It also offers a critical review of industry, regulatory, societal, and academic literatures. Jonathan Hardy examines the erosion of the principle of separating advertising and media and calls for a new framework for distinguishing marketing communications across 21st-century communications. With a focus on key issues in industry, policy, and academic contexts, this is essential reading for students of media industries, advertising, marketing, and digital media.
| Author | : Christian Sarkar |
| Publisher | : Penguin Random House India Private Limited |
| Total Pages | : 210 |
| Release | : 2021-07-12 |
| Genre | : Business & Economics |
| ISBN | : 9354920233 |
What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism. Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society. Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world.
