Brand Activation Implementing The Real Drivers Of Sales And Profit PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Brand Activation Implementing The Real Drivers Of Sales And Profit PDF full book. Access full book title Brand Activation Implementing The Real Drivers Of Sales And Profit.
| Author | : Alex McKay |
| Publisher | : Fontaine Press Pty Ltd |
| Total Pages | : 159 |
| Release | : 2016-03-14 |
| Genre | : Business & Economics |
| ISBN | : 1925442411 |
Download Brand Activation: Implementing the Real Drivers of Sales and Profit Book in PDF, ePub and Kindle
The days of brand activation are nearing an end. The future lies in customer activation. The concept of ‘brand activation’ has become an overused buzzword in the sales and marketing world. The term is becoming rapidly outdated, used to describe anything from mass media advertising and outdoor events to digital applications and in-store point of sale. Drawing on research, industry insights and real-life examples, the authors of Brand Activation: Implementing the Real Drivers of Sales and Profit argue that there is an urgent need to re-think the role and definition of activation in the modern marketplace. What is its link to actual purchases and, more importantly, how can it be measured? In an environment of unrelenting retail disruption in which the gap between brands and consumers is continually widening how do marketers identify – and measure – those factors that create the all important ‘moment of sale’? This is, after all, where real value begins for both the brand and the consumer. In their previous book, Death of the Salesman, the authors argued that the sales function is ripe for reinvention. In this book they take a deeper look at the sales process and how consumers are navigating the purchase journey in the current environment.
| Author | : Art Forward |
| Publisher | : |
| Total Pages | : 192 |
| Release | : 2019-07-08 |
| Genre | : Business & Economics |
| ISBN | : 9781532056604 |
Download Get Real About Branding Book in PDF, ePub and Kindle
Get Real about Branding reveals the incredible power of making the right promise and keeping it in marketing, advertising, and branding. It explains how to make trust a differentiating benefit of your products, services, and brand as it steers you around expensive marketing, advertising, and branding pitfalls in concise language with many examples from his personal experience. Veteran marketing consultant Art Forward reviews how to go beyond standard research and data, how to get and use customers' insights to create your unique marketing tools, how to discipline creativity without hobbling it, how to inspire associates to take the right actions, and how to turn the right actions into compelling content in your own powerful internal and external media. To help you get results, Art provides twelve worksheets that guide you through implementation of the process year after year.
| Author | : William Rosen |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 223 |
| Release | : 2016-11-29 |
| Genre | : Business & Economics |
| ISBN | : 1442257059 |
Download The Activation Imperative Book in PDF, ePub and Kindle
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them—from simply projecting what a brand is to optimizing what it does—to move people closer to transaction. Drawing on years of research and experience with the world’s most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. They reveal how today’s more personalized and trackable communications illuminate tremendous diversity in paths-to-purchase and explain how to leverage this data to develop more effective strategies and creative targeted to individual inflection points. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today’s increasingly fragmented marketing landscape to more effectively and efficiently build brands and business.
| Author | : Rekha Attri |
| Publisher | : |
| Total Pages | : 7 |
| Release | : 2013 |
| Genre | : |
| ISBN | : |
Download Brand Activation Book in PDF, ePub and Kindle
Brand activation is a way to activate your brand so as to connect better with the consumers. Activation is all about active engagement. Although companies have been trying to reach out to the customers by engaging them in various activities but brand activation has been under serious consideration only since 2010. Brands like Volkswagen, Vodafone, HUL's Lifebuoy, Reckitt Benckiser's Dettol, Red FM, Cadbury's Oreo have reaped strong bottom-lines through brand activation initiatives. This case revolves around the dilemma of Mr. Ashutosh Mohanty, Chief of Marketing and Sales (COMS) of a fictitious FMCG company, who witnesses brand activations done by different companies and is unable to implement the same in his company. Learning Objectives: This case will serve as a learning tool for people enrolled in courses like brand management and integrated marketing communications in particular and marketing management in general. They would appreciate how different companies are deploying out of the box thinking to connect with the customers and through customer engagement how companies are enhancing the brand recall and garnering customer action towards purchase of the product. The questions at the end of the case would compel the readers to analyse the problem highlighted in the case and conceptualize the solutions for the same.
| Author | : David Taylor |
| Publisher | : eBook Partnership |
| Total Pages | : 290 |
| Release | : 2017-08-24 |
| Genre | : Business & Economics |
| ISBN | : 1912317222 |
Download Brandgym, third edition Book in PDF, ePub and Kindle
the brandgym is a refreshingly simple, practical guide to boosting your brand and business performance. This new and updated edition 'reboots' the whole brand vision to action process to be fit for purpose in today's digital age, illustrated with inside stories from Snapchat, Airbnb, Netflix, Burberry, Dove, Apple, accenture, Lego and many others. The programme of 11 'Workouts' is packed with practical tools and tips to raise your game in key areas includinginsight, brand purpose and positioning, innovation and internal engagement. Complementary online resources include over 1,250 case studies with detailed data and videos.
| Author | : Shaz Smilansky |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 272 |
| Release | : 2009-02-03 |
| Genre | : Business & Economics |
| ISBN | : 0749456078 |
Download Experiential Marketing Book in PDF, ePub and Kindle
Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketing era, which focuses on giving target audiences a fabulous brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, which are designed to bring brand personalities to life. This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners, and marketing students.
| Author | : David Taylor |
| Publisher | : John Wiley & Sons |
| Total Pages | : 253 |
| Release | : 2013-02-25 |
| Genre | : Business & Economics |
| ISBN | : 1118484711 |
Download Grow the Core Book in PDF, ePub and Kindle
Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.
| Author | : Manfred Bruhn |
| Publisher | : Springer Nature |
| Total Pages | : 92 |
| Release | : 2022-09-24 |
| Genre | : Business & Economics |
| ISBN | : 3658391227 |
Download Sports Marketing Book in PDF, ePub and Kindle
This book provides the basic knowledge ("basics") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who often pursue their own and not always compatible intentions and interests.In addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself has changed significantly in all its different manifestations and structures (including professionals and amateurs, sponsorship and organisation, self-determination and external determination).The authors present the basic building blocks in sports marketing in a compact manner and outline framework conditions, special features, strategy development and the use of marketing instruments. In this way, they create knowledge and understanding for successful sports marketing in the future. The content Sports marketing at the centre of different markets Basics of sports marketing Performance aspects in sports marketing Prices and contracts in sports marketing Communication issues in sports marketing Distribution channels in sports marketing Perspectives of sport - opportunities and risks in sports marketing
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
Download Digital and Social Media Marketing Book in PDF, ePub and Kindle
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Bush Wes |
| Publisher | : |
| Total Pages | : 276 |
| Release | : 2019-05 |
| Genre | : Business & Economics |
| ISBN | : 9781777119317 |
Download Product-Led Growth Book in PDF, ePub and Kindle
"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"
