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Boosting sales

Boosting sales
Author: Bob Gorton
Publisher: A&C Black
Total Pages: 206
Release: 2011-09-19
Genre: Business & Economics
ISBN: 1408139952

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The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Boosting your company's sales is essential if you're going to make a success of your business. This revised edition covers: Looking at your current sales and working out where you want to go next Making sure you're meeting a need Playing to your strengths Looking at your prices (and how you present them) Talking to and nurturing your existing customers Looking for new customers Responding promptly to prospects Improving your post-sales service Working to guarantee repeat sales 'a great little package' The Bookseller


42 Rules to Increase Sales Effectiveness

42 Rules to Increase Sales Effectiveness
Author: Michael Griego
Publisher: Happy About
Total Pages: 129
Release: 2009
Genre: Business & Economics
ISBN: 1607730324

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Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, reduces the keys to sales effectiveness to 42 rules of successful salesmanship that apply to all selling efforts, from high-tech enterprise sales to the non-technology sales.


Pocket Guide to Writing Profit-Boosting Sales Letters

Pocket Guide to Writing Profit-Boosting Sales Letters
Author: Carol A. E Bentley
Publisher: Promote Your Business Ltd
Total Pages: 67
Release: 2009-11
Genre: Business & Economics
ISBN: 0954920643

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A manager's guide to the secrets behind the stunningly persuasive words millionaire marketers use to turn passive readers into eager and profitable customers! Your words can achieve the same magical results successful businesses revel in every day when you apply their closely guarded secrets to your company's sales messages. In just 7 steps, this pocket guide reveals some of the powerful techniques these millionaire marketers use to craft their compelling, results-generating sales letters... Step 1: Discovering Your Most Responsive Market Step 2: Harness Incredible Headline Power Step 3: Make Your Sales Letter Compelling Step 4: The 2 Sacred 'Must-Be-Obeyed' Copywriting Rules Step 5: A Simple Formula for Winning Sales Consistently Step 6: 8 Must-Have Elements for Your Sales-Generating Letter Step 7: How to be Confident of Your Marketing ROI Carol A E Bentley is a professional direct response copywriter and published author of 'I Want To Buy Your Product.. Have You Sent Me A Letter Yet?'; 'Beat The Recession: Proven Marketing Tactics' and this Pocket Guide.


Boost E-commerce Sales and Make More Money

Boost E-commerce Sales and Make More Money
Author: Alex Harris
Publisher: Alex Designs LLC
Total Pages: 83
Release: 2014-10-14
Genre: Business & Economics
ISBN: 1500717142

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In this book, I'll be sharing with you some of the most effective e-commerce tips I've learned over the years. These tips will teach you how you can improve your web store to make more money over the next holiday season, drive more traffic, and strengthen sales and leads to maximize your return on investment (ROI). I've done my best to cover everything you need, to help you get more revenue, opt-ins and profit from your e-commerce website. Get actionable advice for your ecommerce store, for example: Making More Money this Holiday Season Getting More Website Traffic SEO Tips Promotional Email Campaigns Analytics Setup and Review Creating Landing Pages Improving Conversion Rates Generating More Opt-In Leads Increasing Retention Anyone selling products or services online can benefit from this book. You will learn exactly how to make your website more successful and increase the amount of money you make from your website or e-commerce store. This also includes clear, actionable steps for you to increase retention and create loyal customers that will come back to spend more money. Plus, you can get examples of each case study listed in the book. The book starts off with general advice about driving traffic to your website. Then, it details how to better understand your target customer. This is where we start to understand exactly to whom you should be marketing and why. Creating personas and your customer avatar will help you determine how and where you should be marketing your products. Next, I dive into specific areas of an e-commerce website. Each section has specific tips to maximize the effectiveness. I recommend trying as many of the tips as possible. Not all the advice will work exactly as I have outlined it. You need to test and experiment to determine the right approach for you. Finally, you will read specific suggestions on how to make more money from your e-commerce website. This money will come not only from new customers but also from repeat customers. This strategy is to help improve retention, resulting in a larger lifetime value. That includes suggestions for when your customers receive their products at their home or office. Apply the tactics listed in this book to any self-hosted shopping carts or hosted ecommerce solution. The most popular hosted ecommerce software includes Shopify, BigCommerce, Volusion, NetSuite, Magento and Wordpress.


151 Quick Ideas to Increase Sales

151 Quick Ideas to Increase Sales
Author: Linda Sparks
Publisher: ReadHowYouWant.com
Total Pages: 262
Release: 2008-08-21
Genre: Business & Economics
ISBN: 1427096716

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151 Quick Ideas to Increase Sales will help you do all this and more. It will break down the walls between the sales function and the other promotional elements in a typical marketing mix, allowing for a more synergistic approach to sales.


Successful Seminar Selling

Successful Seminar Selling
Author: Phil Calvert
Publisher: How To Books Ltd
Total Pages: 214
Release: 2004
Genre: Business & Economics
ISBN: 9781857039665

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CONTENTS: Part 1 - Successful Seminar Selling - How To Plan, Prepare and Market Your Events 1.1 Problems Facing Small Businesses 1.2 The Need to Change and Adapt 1.3 The Benefits of Seminar selling 1.4 Planning Your Seminars and Workshops 1.5 The Golden Rules of Marketing Your Seminars 1.6 Offline and online marketing and promotion 1.7 How to Dramatically Increase Your Profits from Seminars 1.8 How to Create Information-Based Products - Quickly Part 2 - Getting Your Business Message Across with Impact, Power and Authority 2.1 Presentation is Everything 2.2 Confidence 2.3 Clarity 2.4 Conviction 2.5 Connection Part 3 - What Happens Next? 3.1 Getting Feedback 3.2 Following Up Afterwards to Maximize Sales and Profits. Some Final Thoughts.


The Psychology of Selling

The Psychology of Selling
Author: Brian Tracy
Publisher: Thomas Nelson Inc
Total Pages: 240
Release: 2006-06-20
Genre: Selling
ISBN: 0785288066

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Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.


Up Your Sales in a Down Market

Up Your Sales in a Down Market
Author: Ron Volper
Publisher: Red Wheel/Weiser
Total Pages: 247
Release: 2011-11-15
Genre: Business & Economics
ISBN: 1601636474

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As a successful entrepreneur and sales executive with three decades in business, Ron Volper has written an easy-to-follow, hands-on guide that will help sales rookies, struggling reps, and even top performing salespeople boost their company’s revenues faster than they thought possible. Based on extensive field research with the best-of-the-best sales pros, this jam-packed book offers 20 clearly defined selling strategies, plus hundreds of examples and sample dialogs that teach salespeople and sales managers exactly how to: Win over cautious customers even in a down market Overcome customer fears and objections so they are ready to buy Avoid and bounce back from a sales slump Prepare and present business presentations that close more and bigger sales Lead and train sales teams based on the winning habits of top-performing salespeople


Sales Secrets

Sales Secrets
Author: Mark Shaughnessy
Publisher: iUniverse
Total Pages: 157
Release: 2004-02
Genre:
ISBN: 0595301924

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Sales professionals are seeking new ways to increase their sales and their income. Organizations are striving for top line revenue and greater profits. Sales Secrets is the solution. Most companies suffer from one problem: lack of sales. A study by Dun & Bradstreet reported that the biggest difference between successful and unsuccessful companies was one attribute: successful companies sold more than unsuccessful ones. "Nothing happens until a sale is made" is truer now than it has ever been. Some sales people blame the economy, while others sell regardless of economic conditions. Sales Secrets enables companies to avoid downsizing, expand their business and improve their profitability. Using the techniques inside, growing revenue, rather than cutting expenses, will become a reality, in spite of the economy. Author Mark Shaughnessy imparts reference materials designed to provide sales people with all of the tools and resources needed to fully develop and maximize their sales potential. These secrets represent the best techniques and ideas available in the market today. Sales Secrets is a comprehensive answer to help sales people and companies dramatically increase their revenue. Upon adopting these techniques, companies and their sales professionals will experience an immediate increase in their sales results.


Secrets of Question-Based Selling

Secrets of Question-Based Selling
Author: Thomas Freese
Publisher: Sourcebooks, Inc.
Total Pages: 441
Release: 2013-11-05
Genre: Business & Economics
ISBN: 1402287534

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"After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."—Jim Cusick, vice president of sales, SAP America, Inc. "Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced!"—Alan D. Rohrer, director of sales, Hewlett Packard For nearly fifteen years, The Secrets of Question Based Selling has been helping great salespeople live you deliver big results. It's commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs. But consumer behavior and sales techniques change as rapidly as technology—and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness—identifying the strategies and techniques that will increase your probability of success. How you sell has become more important than the product. With this hands-on guide, you will learn to: Penetrate more accounts Overcome customer skepticism Establish more credibility sooner Generate more return calls Motivate different types of buyers Develop more internal champions Close more sales...faster And much, much more