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Biometrics and Neuroscience Research in Business and Management

Biometrics and Neuroscience Research in Business and Management
Author: Luiz Moutinho
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 374
Release: 2024-06-17
Genre: Business & Economics
ISBN: 3110708507

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This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of neuroscience sub-disciplines, including behavioural, cognitive, and computational neuroscience. Furthermore, the content of the book is geared to be able to place neuroscience into an ethical context, especially showing how studying the brain and behaviour can contribute to the resolution of ethical, social, and environmental issues.


Biometrics and Neuroscience Research in Business and Management

Biometrics and Neuroscience Research in Business and Management
Author: Luiz Moutinho
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 368
Release: 2024-06-17
Genre: Business & Economics
ISBN: 3110708574

Download Biometrics and Neuroscience Research in Business and Management Book in PDF, ePub and Kindle

This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of neuroscience sub-disciplines, including behavioural, cognitive, and computational neuroscience. Furthermore, the content of the book is geared to be able to place neuroscience into an ethical context, especially showing how studying the brain and behaviour can contribute to the resolution of ethical, social, and environmental issues.


Innovative Research Methodologies in Management

Innovative Research Methodologies in Management
Author: Luiz Moutinho
Publisher: Springer
Total Pages: 245
Release: 2017-12-05
Genre: Business & Economics
ISBN: 3319644009

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A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new measurements, digital research, biometrics and neuroscience, the philosophy of research, computer modelling approaches and new mathematical theories, among others. A genuinely pioneering contribution to the advancement of research methods in business studies, Innovative Research Methodologies in Management presents an analytical and engaging discussion on each topic. By introducing new research agendas it aims to pave the way for increased application of innovative techniques, allowing the exploration of future research perspectives. Volume II explores a range of research methodologies including the Spatial Delphi and Spatial Shang, Virtual Reality, the Futures Polygon and Neuroscience research.


Innovative Research Methodologies in Management: Futures, biometrics and neuroscience research

Innovative Research Methodologies in Management: Futures, biometrics and neuroscience research
Author: Luiz Moutinho
Publisher:
Total Pages:
Release: 2018
Genre: Management
ISBN:

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"A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new measurements, digital research, biometrics and neuroscience, the philosophy of research, computer modelling approaches and new mathematical theories, among others. A genuinely pioneering contribution to the advancement of research methods in business studies, Innovative Research Methodologies in Management presents an analytical and engaging discussion on each topic. By introducing new research agendas it aims to pave the way for increased application of innovative techniques, allowing the exploration of future research perspectives."--


Objective Biometric Methods for the Diagnosis and Treatment of Nervous System Disorders

Objective Biometric Methods for the Diagnosis and Treatment of Nervous System Disorders
Author: Elizabeth B. Torres
Publisher: Academic Press
Total Pages: 580
Release: 2018-06-29
Genre: Medical
ISBN: 0128041188

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Objective Biometric Methods for the Diagnosis and Treatment of Nervous System Disorders provides a new and unifying methodological framework, introducing new objective biometrics to characterize patterns of sensory motor control underlying symptoms. Its goal is to radically transform the ways in which disorders of the nervous system are currently diagnosed, tracked, researched and treated. This book introduces new ways to bring the laboratory to the clinical setting, to schools and to settings of occupational and physical therapy. Ready-to-use, graphic user interfaces are introduced to provide outcome measures from wearable sensors that automatically assess in near real time the effectiveness of interventions. Lastly, examples of how the new framework has been effectively utilized in the context of clinical trials are provided. Provides methods and implementation strategies using real data and simple computer programs that less technical students and researchers can utilize Contains appendices with computer code in MATLAB, along with data samples to generate graphics displayed on figures in each chapter Presents videos that illustrate the experimental setup for each situation/method described


Behavioral Biometrics

Behavioral Biometrics
Author: Kenneth Revett
Publisher: John Wiley & Sons
Total Pages: 250
Release: 2008-09-15
Genre: Computers
ISBN: 0470997931

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With the advent of the internet as a medium for performing business transactions, the need for a secure communication channel has never been more paramount. The study of behavioral biometrics - the verification and/or identification of individuals based on the way they provide information to an authentication system - originated from the need for a small footprint, versatile alternative to expensive hardware-based, or physiological, biometrics. As an emerging alternative to these traditional and more well-known physiological biometrics such as fingerprinting or iris scans, behavorial biometrics can offer state-of-the-art solutions to identity management requirements as either a stand-alone system or part of a multi-biometric security system. Whilst there are many existing texts that focus on physiological biometrics or algorithmic approaches deployed in biometrics, Behavioral Biometrics addresses a gap in the existing literature for a text that is solely dedicated to the topic of behavioral biometrics. The author presents a thorough analysis of the latest research into well-known techniques such as signature verification and voice recognition, as well more recently developed and ground-breaking techniques including keyboard/ mouse dynamics, gait analysis, odour analysis and salinity testing, which are ever increasing in reliability; discusses exciting future trends that focus on the brain-computer interface using EEG technology and may one day enable human-machine interaction via brainwave patterns; describes the central applications for the technology within e-commerce and related industries, and provides a number of comprehensive case studies of major implementations that provide the user with a strong sense of the approaches employed in the various subdomains of behavioral biometrics. provides a comprehensive glossary of terms as well as a rich set of references and websites that enable the reader to explore and augment topics as required. Behavioral Biometrics will appeal to graduate and postgraduate students, as well as researchers wishing to explore this fascinating research topic, in areas of biometrics and computer science including classification algorithms, pattern recognition, artificial intelligence & security and digital forensics. In addition, it will serve as a reference for system integrators, CIOs, and related professionals who are charged with implementing security features at their organization.


Applying Neuroscience to Business Practice

Applying Neuroscience to Business Practice
Author: Dos Santos, Manuel Alonso
Publisher: IGI Global
Total Pages: 351
Release: 2016-10-25
Genre: Psychology
ISBN: 152251029X

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Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.


Consumer Neuroscience

Consumer Neuroscience
Author: Moran Cerf
Publisher: MIT Press
Total Pages: 362
Release: 2017-11-16
Genre: Business & Economics
ISBN: 0262036592

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A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners. After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience. Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing. The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain's reward system. It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors. Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing. Contributors Fabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, Maria Cordero-Merecuana, William A. Cunningham, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Hans Melo, Kai-Markus Müller, Brendan Murray, Ingrid L. C. Nieuwenhuis, Graham Page, Hirak Parikh, Dante M. Pirouz, Martin Reimann, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Thalia Vrantsidis, Sarah Walker


Consumer Neuroscience

Consumer Neuroscience
Author: Moran Cerf
Publisher: MIT Press
Total Pages: 362
Release: 2017-11-16
Genre: Business & Economics
ISBN: 0262341611

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A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners. After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience. Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing. The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain's reward system. It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors. Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing. Contributors Fabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, Maria Cordero-Merecuana, William A. Cunningham, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Hans Melo, Kai-Markus Müller, Brendan Murray, Ingrid L. C. Nieuwenhuis, Graham Page, Hirak Parikh, Dante M. Pirouz, Martin Reimann, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Thalia Vrantsidis, Sarah Walker


Practical Biometrics

Practical Biometrics
Author: Julian Ashbourn
Publisher: Springer
Total Pages: 0
Release: 2013-10-03
Genre: Computers
ISBN: 9781447110569

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Containing a wealth of real world advice and written from an operational perspective, "Practical Biometrics" examines the many issues raised by the application of biometric technologies to practical situations, with specific regard to wide scale public applications. It acts as a practical guide to implementation, identifying the associated issues around: * Scalability in applications featuring biometric verification techniques * Interoperability, both from a technical and operational perspective * Ethnicity and the associated implications for biometric verification checks * Failure to enroll and other error conditions * User psychology – the less obvious, but vitally important aspects of operational performance. "Practical Biometrics" provides an invaluable resource to program managers, application developers, consultants, and other interested in this technology.