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The Space Between Our Ears

The Space Between Our Ears
Author: Michael Morgan
Publisher:
Total Pages: 240
Release: 2003
Genre: Brain
ISBN: 9780297829706

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In this title, Michael Morgan explains how our brain interprets the images that the outside world forms in our eyes. Using sources from over the centuries - philosophical writings, scientific thinking, experiments, passages from poems, novels and films - Morgan reveals the problems that the brain has to confront in manufacturing our perceptions. The book includes optical drawings as well as some simple experiments that the reader can do to test the different components of one's sight and our own reactions to it. There is a long way to go in neurological terms before we can understand how our brains actually see, or indeed the precise location of where this happens inside the grey matter. Morgan recognizes that to achieve such an understanding may even necessitate the development of a new language that can better encompass the difficult scientific and logical interpretations that will have to be made. This work provides an overview of what we know about how the brain works regarding visual space, giving an insight into one of our most vital yet least understood senses.


Right Between The Ears

Right Between The Ears
Author: Sandeep Dayal
Publisher: Penguin Random House India Private Limited
Total Pages: 244
Release: 2021-06-21
Genre: Business & Economics
ISBN: 9354920217

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Right Between the Ears reveals the secrets that allow brands to open up hidden domains in our minds through powerful psychological triggers. The power of cognitive brands is not accidental; it is architected by applying recent scientific advances in fields as disparate as psychology, behavioural economics, social anthropology and cognitive neuroscience. These consilient techniques now allow us to peer into the soul of a brand as never before. Marketers have created truly phenomenal brands in the past. However, until now, our understanding of brain science was not quite enough to explain why some brand campaigns become so iconic while others fizzle. This book provides a new lens with which we can deconstruct those successes and failures. It takes the reader on a rollicking ride through examples and stories of brands as timeless as De Beers, Mastercard, Allstate and Guinness, as well as modern-day wonders like Madison Reed, Allbirds and Warby Parker. The book is called Right between the Ears because that is where the brain is. Psychologists sometimes say that everything about sex happens not where you think but right between your ears. Everything about brands, too, happens there. This book reveals all you need to know to build your own epic brands.


The Waste Between Our Ears

The Waste Between Our Ears
Author: Gerry Gillespie
Publisher:
Total Pages: 200
Release: 2019-10-16
Genre: Social Science
ISBN: 9781601731562

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"In this book, writer, researcher and advocate Gerry Gillespie outlines how we can create a global solution, and it starts between our ears. In order to restore our world ecosystems and our vital soils, he wants to change how we think about our trash. Readers will learn why we all need to change our mind about waste management systems, how to reconnect our organic waste to local soil and food growers, and why this leads to more local jobs. With chapters about source separation, soil management and climate change, and practical approaches to zero waste, Gillespie presents a practical, logical argument for one way to save the world and grow a local economy. In economic and environmental terms, clearly explains how, if waste were collected as source-separated products, more than half of it could be returned to soils as quality compost and biological products. A very large percentage of the remainder can be put back through recycling, re-manufacturing and reusing. And it’s not just theoretical. Gillespie details how this reduction of waste is already being achieved in parts of the world and how we could do it globally ... if we could only think differently."--Back cover.


I Hold a Wolf by the Ears

I Hold a Wolf by the Ears
Author: Laura van den Berg
Publisher: Farrar, Straus and Giroux
Total Pages: 224
Release: 2020-07-28
Genre: Fiction
ISBN: 0374714983

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ONE OF TIME'S 10 BEST FICTION BOOKS OF 2020. Longlisted for the Joyce Carol Oates Prize. Named a Best Book of 2020 by NPR, Bustle, Good Housekeeping, the New York Public Library, Library Journal, Lit Hub, Electric Literature, and Tor.com "As enchanting as fairy tales, as mysterious as dreams, these exquisitely composed fictions are as urgent and original as any being written today.” —Sigrid Nunez, author of The Friend, winner of the 2018 National Book Award for Fiction An urgent and unsettling collection of women on the verge from Laura van den Berg, author of The Third Hotel I Hold a Wolf by the Ears, Laura van den Berg’s first story collection since her prizewinning book The Isle of Youth, draws readers into a world of wholly original, sideways ghost stories that linger in the mouth and the mind. Both timeless and urgent, these eleven stories confront misogyny, violence, and the impossible economics of America with van den Berg’s trademark spiky humor and surreal eye. Moving from the peculiarities of Florida to liminal spaces of travel in Mexico City, Sicily, and Iceland, I Hold a Wolf by the Ears is uncannily attuned to our current moment, and to the fears we reveal to no one but ourselves. In “Lizards,” a man mutes his wife’s anxieties by giving her a LaCroix-like seltzer laced with sedatives. In the title story, a woman poses as her more successful sister during a botched Italian holiday, a choice that brings about strange and destructive consequences, while in “Karolina,” a woman discovers her prickly ex-sister-in-law in the aftermath of an earthquake and is forced to face the truth about her violent brother. I Hold a Wolf by the Ears presents a collection of women on the verge, trying to grasp what’s left of life: grieving, divorced, and hyperaware, searching, vulnerable, and unhinged, they exist in a world that deviates from our own only when you look too closely. With remarkable control and transcendent talent, van den Berg dissolves, in the words of the narrator of “Slumberland,” “that border between magic and annihilation,” and further establishes herself as a defining fiction writer of our time.


Hearing Loss

Hearing Loss
Author: National Research Council
Publisher: National Academies Press
Total Pages: 321
Release: 2004-12-17
Genre: Social Science
ISBN: 0309092965

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Millions of Americans experience some degree of hearing loss. The Social Security Administration (SSA) operates programs that provide cash disability benefits to people with permanent impairments like hearing loss, if they can show that their impairments meet stringent SSA criteria and their earnings are below an SSA threshold. The National Research Council convened an expert committee at the request of the SSA to study the issues related to disability determination for people with hearing loss. This volume is the product of that study. Hearing Loss: Determining Eligibility for Social Security Benefits reviews current knowledge about hearing loss and its measurement and treatment, and provides an evaluation of the strengths and weaknesses of the current processes and criteria. It recommends changes to strengthen the disability determination process and ensure its reliability and fairness. The book addresses criteria for selection of pure tone and speech tests, guidelines for test administration, testing of hearing in noise, special issues related to testing children, and the difficulty of predicting work capacity from clinical hearing test results. It should be useful to audiologists, otolaryngologists, disability advocates, and others who are concerned with people who have hearing loss.


The Ear Book

The Ear Book
Author: Al Perkins
Publisher: Random House Books for Young Readers
Total Pages: 24
Release: 2008-05-27
Genre: Juvenile Nonfiction
ISBN: 0375842799

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Illus. in full color. A boy and his dog listen to the world around them. "Illustrations are big and simple; the text is in verse form."--School Library Journal.


Black Behind the Ears

Black Behind the Ears
Author: Ginetta E. B. Candelario
Publisher: Duke University Press
Total Pages: 364
Release: 2007-12-12
Genre: History
ISBN: 9780822340379

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An innovative historical and ethnographic examination of Dominican identity formation in the Dominican Republic and the United States.


Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections

Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections
Author: Sandeep Dayal
Publisher: McGraw Hill Professional
Total Pages: 273
Release: 2021-11-30
Genre: Business & Economics
ISBN: 1264269854

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Build a “cognitive brand” that connects with your customers in the deepest, most meaningful ways Successful marketing is all about unlocking the door to peoples’ thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever. In Branding Between the Ears, world-renowned marketing thought leader Sandeep Dayal explains how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds—and create effective marketing strategies to build the kind of loyalty that fuels today’s iconic brands. Dayal reveals that most successful cognitive brands are architected around three questions consumers ask themselves: Does this brand give me good vibes? Does what this brand says make sense to me? Will I be happier if I buy this brand? These three factors—good brand vibes, brand sense, and brand resolve—are the hidden mantra that push customers off the fence of indecision, and get them not just to admire, but actually buy the brands again and again.Branding Between the Ears reveals paradigm shifts in building and executing brands that are informed by a burgeoning body of research in brain sciences, and offers a better way to make brands that not just stand out, but connect with consumers and embed deeply in their thoughts to drive choice.Dayal is the marketing thought leader who predicted that “consumer collaboration” would be the key factor in winning people’s trust online and giving consumers control over their personal information would be central to gaining their trust—issues that are unfolding today.Now, with Branding Between the Ears he provides equally prescient principles and new ideas for gaining the competitive edge in a largely uncertain future and winning with cognitive power brands.


Is That a Fish in Your Ear?

Is That a Fish in Your Ear?
Author: David Bellos
Publisher: Farrar, Straus and Giroux
Total Pages: 385
Release: 2011-10-11
Genre: Language Arts & Disciplines
ISBN: 0865478724

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A New York Times Notable Book for 2011 One of The Economist's 2011 Books of the Year People speak different languages, and always have. The Ancient Greeks took no notice of anything unless it was said in Greek; the Romans made everyone speak Latin; and in India, people learned their neighbors' languages—as did many ordinary Europeans in times past (Christopher Columbus knew Italian, Portuguese, and Castilian Spanish as well as the classical languages). But today, we all use translation to cope with the diversity of languages. Without translation there would be no world news, not much of a reading list in any subject at college, no repair manuals for cars or planes; we wouldn't even be able to put together flat-pack furniture. Is That a Fish in Your Ear? ranges across the whole of human experience, from foreign films to philosophy, to show why translation is at the heart of what we do and who we are. Among many other things, David Bellos asks: What's the difference between translating unprepared natural speech and translating Madame Bovary? How do you translate a joke? What's the difference between a native tongue and a learned one? Can you translate between any pair of languages, or only between some? What really goes on when world leaders speak at the UN? Can machines ever replace human translators, and if not, why? But the biggest question Bellos asks is this: How do we ever really know that we've understood what anybody else says—in our own language or in another? Surprising, witty, and written with great joie de vivre, this book is all about how we comprehend other people and shows us how, ultimately, translation is another name for the human condition.


Brain Safari

Brain Safari
Author: Eric Haseltine
Publisher:
Total Pages: 0
Release: 2018
Genre: Brain
ISBN: 9781626344853

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Go on a Breathtaking Journey Into Your Brain It seems our brains have a multitude of ways of doing things we have absolutely no idea about. In fact, Dr. Eric Haseltine builds a fascinating and convincing argument that our brains actually go out of their way to hide their actions from us. Through a series of fun, quick experiments that you can do by yourself, you will uncover these surprising secrets while on a thought-provoking adventure. ​Much more "show" than "tell," Brain Safari gives you direct, immediate experiences with the inner workings of your brain. Each of these experiences is designed to startle, amaze, and inform, and they don't fall short of that goal. Dr. Haseltine brings decades of imaginative and informative experience to this book. It will leave you in awe of the complicated organ within your head.