Behind the Swoosh
Author | : Jeff Ballinger |
Publisher | : |
Total Pages | : 236 |
Release | : 1997 |
Genre | : Boot and shoe industry |
ISBN | : |
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Author | : Jeff Ballinger |
Publisher | : |
Total Pages | : 236 |
Release | : 1997 |
Genre | : Boot and shoe industry |
ISBN | : |
Author | : Rosemarie Gallagher |
Publisher | : |
Total Pages | : 140 |
Release | : 2002 |
Genre | : Education |
ISBN | : 9780199134151 |
Geog. is a course specially written for Key Stage 3 of the revised (year 2000) National Curriculum. It combines a rigorous approach to content with a lively presentation and style. For the pupil, the course provides clear, step-by-step illustrated explanations and plenty of questions and activities. For the teacher, both specialist and non-specialist, the course offers effective classroom delivery and reliable support.
Author | : Phil Knight |
Publisher | : Simon and Schuster |
Total Pages | : 368 |
Release | : 2016-04-26 |
Genre | : Biography & Autobiography |
ISBN | : 1501135937 |
In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Bill Gates named Shoe Dog one of his five favorite books of the year and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.” Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.
Author | : Cynthia Enloe |
Publisher | : Univ of California Press |
Total Pages | : 380 |
Release | : 2004-12-15 |
Genre | : Political Science |
ISBN | : 0520243811 |
This brings together much of Enloe's recent work, including her famous pieces on sneakers and feminism, as well as showcasing some new, unpublished pieces.
Author | : Sam Grawe |
Publisher | : |
Total Pages | : 320 |
Release | : 2021-01-25 |
Genre | : |
ISBN | : 9781838660512 |
At Nike, the desire to be the best is a journey, not a destination--better is always temporary. Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability. The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color." Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporarywill serve as a manual of innovation and inspiration for generations to come.
Author | : Marcia Layton Turner |
Publisher | : McGraw Hill Professional |
Total Pages | : 209 |
Release | : 2000-11-09 |
Genre | : Business & Economics |
ISBN | : 0071378529 |
In today’s world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to insure that one’s organization stands out above all others. And the icons profiled in this invaluable book of business lessons are the undisputed masters of “stand-out” marketing. Author Marcia Layton Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry who are looking to duplicate the success of such legends as Geoffrey Moore, Phil Knight, and Martha Stewart.
Author | : Victoria International Development Education Association |
Publisher | : |
Total Pages | : 32 |
Release | : 2000 |
Genre | : Labor policy |
ISBN | : 9780921783428 |
This resource booklet looks at the working conditions in the overseas shoe factories. More than any other company, Nike has been criticized for using Third World sweatshop to make its products.
Author | : |
Publisher | : |
Total Pages | : 952 |
Release | : 1997 |
Genre | : Electric lighting |
ISBN | : |
Author | : Matt Hart |
Publisher | : HarperCollins |
Total Pages | : 432 |
Release | : 2020-10-06 |
Genre | : Sports & Recreation |
ISBN | : 0062917803 |
"After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant—and wondering whether anything in the high-stakes world of Olympic sport has truly changed." —Alex Hutchinson, New York Times bestselling author of Endure Game of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program—the Nike Oregon Project. In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . . .” He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world’s best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà—the Mafia-like code of silence about performance-enhancing drugs among those involved—and alerted USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon. Combining sports drama and business exposé, Win at All Costs tells the full story of Nike’s running program, uncovering a corporate win-at-all-costs culture.
Author | : Geoff Hollister |
Publisher | : Meyer & Meyer Verlag |
Total Pages | : 362 |
Release | : 2008 |
Genre | : Biography & Autobiography |
ISBN | : 184126234X |
This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organizations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company. "Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.