Baylor Business Studies
Author | : |
Publisher | : |
Total Pages | : 344 |
Release | : 1982 |
Genre | : Business |
ISBN | : |
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Author | : |
Publisher | : |
Total Pages | : 344 |
Release | : 1982 |
Genre | : Business |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 1048 |
Release | : 1979 |
Genre | : Business |
ISBN | : |
Author | : Susan A. Moore |
Publisher | : |
Total Pages | : 42 |
Release | : 1960 |
Genre | : |
ISBN | : |
Author | : Emerson O. Henke |
Publisher | : |
Total Pages | : 132 |
Release | : 1994 |
Genre | : Business education |
ISBN | : |
Author | : Justin Gooderl Longenecker |
Publisher | : |
Total Pages | : 40 |
Release | : 1959 |
Genre | : Balance of payments |
ISBN | : |
Author | : Baylor University |
Publisher | : |
Total Pages | : 54 |
Release | : 1973 |
Genre | : |
ISBN | : |
Author | : C. Keith Harrison |
Publisher | : CRC Press |
Total Pages | : 260 |
Release | : 2016-11-18 |
Genre | : Computers |
ISBN | : 1498761275 |
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.
Author | : Robert O. Bauer |
Publisher | : |
Total Pages | : 96 |
Release | : 1978 |
Genre | : Business education |
ISBN | : |
Author | : Justin Longenecker |
Publisher | : Cengage Learning |
Total Pages | : 768 |
Release | : 2007-12-10 |
Genre | : Business & Economics |
ISBN | : 9780324569728 |
Backed by a loyal following, SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 14e, continues to lead the market. With its comprehensive approach, precedent-setting coverage, innovative tools, real-world emphasis, and superior package, SBM remains an unparalleled resource for shaping future generations of small business owners and entrepreneurs. An excellent resource for small business management, entrepreneurship, and hybrid courses (especially with our custom options), SBM combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage, grow, and harvest one--the full business cycle. Featuring an integrated learning system, SBM continues to place emphasis on the business plan, offering many ways to assign it. Through mini cases, comprehensive cases, text exercises, and online activities, students are put in the role of decision maker to sharpen their understanding of chapter concepts. SBM also captures the excitement of small business with multimedia tools such as Small Business School video cases, online case analysis, and the Small Business Resource Center's robust collection of relevant articles. It's no wonder that SBM is the book that students retain long after the course is over. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author | : Aldon Socrates Lang |
Publisher | : |
Total Pages | : 29 |
Release | : 1964 |
Genre | : United States |
ISBN | : |