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| Author | : Michael Harkins |
| Publisher | : A&C Black |
| Total Pages | : 186 |
| Release | : 2011-09-01 |
| Genre | : Design |
| ISBN | : 2940411557 |
Using Type outlines the principles of typography and shows examples of historically important work as well as that of contemporary practice.
| Author | : Michael Harkins |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 186 |
| Release | : 2011-10-24 |
| Genre | : Design |
| ISBN | : 2940447276 |
Basics Typography 02: Using Type is a wide ranging and practical guide to typography. The book starts with an exploration of how to define type, where it is found and its many different uses. It goes on to examine layout and practice within a graphic design context, teaching designers how to work with type through specific projects and student exercises. Highly illustrated, this title contains images of historically important work alongside many examples from contemporary design studios. A helpful running glossary and examples of successful student and professional work make this an esential handbook for students of graphic design and visual communication.
| Author | : Michael Harkins |
| Publisher | : AVA Publishing |
| Total Pages | : 0 |
| Release | : 2013-04-01 |
| Genre | : Design |
| ISBN | : 9782940411825 |
Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work. If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here. This book is about looking closer at what most take for granted. Once hooked, you will never see type in the same way again.
| Author | : Gavin Ambrose |
| Publisher | : A&C Black |
| Total Pages | : 202 |
| Release | : 2011-08-31 |
| Genre | : Design |
| ISBN | : 294041176X |
Introduces the fundamental principles of typographic theory and practice. This title offers an essential guide to the subject of typography and its role within graphic design.
| Author | : Matthias Hillner |
| Publisher | : AVA Publishing |
| Total Pages | : 187 |
| Release | : 2009-06 |
| Genre | : Art |
| ISBN | : 294037399X |
Basics Typography: Virtual Typography addresses a fundamentally new form of typographical communication. The book explores the visual arrangement of words and letters in the context of multimedia. Here, this arrangement is not simply a spatial positioning of text information it is also bound by time. The increasing use of moving, virtual type can help to harmonise this time-based presentation of words on screen. The book touches on work from a variety of designers, including Channel 4 and Pentagram Design. This will provide an excellent introduction to the latest methods in typographical and visual communication.
| Author | : |
| Publisher | : |
| Total Pages | : |
| Release | : 2009 |
| Genre | : |
| ISBN | : |
Basics Typography: Virtual Typography addresses a fundamentally new way of typographical communication. The book explores the visual interpretation of verbal language and reveals how virtual typography can help in the presentation of words, and avoid misinterpretation, by including type in an image.
| Author | : Simon Garfield |
| Publisher | : Profile Books |
| Total Pages | : 352 |
| Release | : 2010-10-21 |
| Genre | : Reference |
| ISBN | : 1847652921 |
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.
| Author | : James Craig |
| Publisher | : |
| Total Pages | : 188 |
| Release | : 1990 |
| Genre | : Art |
| ISBN | : 9780823004515 |
For designers, non-designers, and desktop publishers. Fine typography is timeless; typesetting technology may change, but there is only so much a good computer program can do. Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it costs. For guidance we can no longer look to the professional typographer for help; we are now the typographers. Basic Typography explains clearly and simply how type works, so the designer and non-designer alike will be able to take full advantage of type's enormous potential. To help the reader find the necessary information quickly, the book is presented in a series of self-contained units that are grouped under three headings: Terminology, Design, and Copyfitting.
| Author | : Gavin Ambrose |
| Publisher | : |
| Total Pages | : 200 |
| Release | : 2018 |
| Genre | : Graphic design (Typography) |
| ISBN | : 9782940476121 |
"The Fundamentals of Typography (Second Edition) introduce the fundamental principles of typographic theory and practice. It covers a wide range of subjects, including the history of typography, typographic detailing and the use of creative typography across a range of media. Packed with clear explanations, expanded illustrations and historical and contemporary examples from leading practitioners around the world. The second edition includes considerable new and revised content from the authors, including new case studies and student exercises."--Bloomsbury Publishing.
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| Publisher | : |
| Total Pages | : |
| Release | : 2009 |
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