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| Author | : Virginia Grose |
| Publisher | : A&C Black |
| Total Pages | : 186 |
| Release | : 2011-12-01 |
| Genre | : Business & Economics |
| ISBN | : 2940411344 |
Basics Fashion Management 01: Fashion Merchandising examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
| Author | : Virginia Grose |
| Publisher | : A&C Black |
| Total Pages | : 186 |
| Release | : 2011-12-01 |
| Genre | : Design |
| ISBN | : 2940411840 |
Basics Fashion Management 01: Concept to Customer examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
| Author | : Virginia Grose |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 186 |
| Release | : 2011-12-28 |
| Genre | : Business & Economics |
| ISBN | : 294044739X |
Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
| Author | : [Anonymus AC09012623] |
| Publisher | : |
| Total Pages | : 190 |
| Release | : 2012 |
| Genre | : |
| ISBN | : |
| Author | : Gwyneth Moore |
| Publisher | : A&C Black |
| Total Pages | : 186 |
| Release | : 2012-11-01 |
| Genre | : Business & Economics |
| ISBN | : 2940411875 |
Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
| Author | : Virginia Grose |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 175 |
| Release | : 2021-01-28 |
| Genre | : Business & Economics |
| ISBN | : 1350227390 |
Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.
| Author | : Simon Seivewright |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 192 |
| Release | : 2012-01-09 |
| Genre | : Design |
| ISBN | : 2940447306 |
The ability to generate inspired ideas is vital in all creative industries, fashion being no exception. Basics Fashion Design 01: Research and Design (2nd edition) investigates fashion design research and how to use it to develop inspired designs and concepts. This second edition of a best-selling title used on courses throughout the UK and US is revised and updated with a new design scheme and many new visuals from the catwalk, the studio and designers' portfolios. It includes new case studies and eleven interviews with key personnel, plus reflective exercises designed to instruct readers on how to excel in carrying out professional fashion research and design.
| Author | : Susan Dillon |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 200 |
| Release | : 2018-10-04 |
| Genre | : Business & Economics |
| ISBN | : 135003083X |
The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.
| Author | : Simon Seivewright |
| Publisher | : A&C Black |
| Total Pages | : 196 |
| Release | : 2012-02-09 |
| Genre | : Design |
| ISBN | : 2940411700 |
Research is fundamental to the success of any fashion-related project and in Research and Design, you explore what research is and where to find inspiration
| Author | : Emmanuelle Rigaud-Lacresse |
| Publisher | : Springer |
| Total Pages | : 318 |
| Release | : 2017-01-12 |
| Genre | : Business & Economics |
| ISBN | : 3319417274 |
Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.
