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Atlas of the Baby Boom Generation

Atlas of the Baby Boom Generation
Author: Neil A. Hamilton
Publisher: MacMillan Reference Library
Total Pages: 264
Release: 2000
Genre: History
ISBN:

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American culture was radically transformed in the post-World War II years. A booming economy -- and birthrate -- gave rise to a new culture. This colorful historical atlas is the first to take a decade-by-decade look at the "Baby Boom" generation -- from the Cold War, civil rights and Vietnam -- to television and Watergate. Beginning with the 1940s, each chapter opens with a chronology of the significant events of that decade, and spans political and social issues, art, music, sports and other cultural aspects. Maps and graphs illustrate demographics and other information. Chapters examine current events, biographical profiles, trends, science and technology, the Cold War, television and protests. Includes a list of famous Baby Boomers, a statistical appendix organized by decade, a bibliography and index.


The Master Trend

The Master Trend
Author: Cheryl Russell
Publisher: Springer
Total Pages: 263
Release: 2013-10-07
Genre: Social Science
ISBN: 1489960163

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The Baby Boom generation is leading the nation into the future. Having elected one of its own to the White House, this generation - the largest and best educated in history - is poised to place its imprint on the 21st century. Cheryl Russell - acclaimed author of 100 Predictions for the Baby Boom and former editor-in-chief of American Demographics - meets the challenge of predicting the daunting future of this most singular of generations. Russell perceptively shows why members of the Baby Boom generation, born between 1946 and 1964, have always embraced their independence. This individualism has become the master trend of our time. But the Baby Boom generation is now finding itself in the midst of a midlife crisis as it is pulled in one direction by its sense of individualism and in another by its children. Baby Boomers, known for following the beat of their own drummer, are suddenly awakening to the urgent need to bring society together for the sake of their children's future. The Baby Boom generation prizes individualism so highly that it has become the first generation of what Cheryl Russell calls "free agents." Like Curt Flood - baseball's first free agent - the Baby Boomers play by their own rules. Free agents have become both the creators and the eager customers of a new, fast-paced, hotly competitive "personalized economy" that seizes on cutting-edge technologies to produce the innovative and custom-designed products and services the world so sorely needs. Will this personalized economy bring prosperity to Americans? Can the free agents of the Baby Boom generation make life better for all of us? Will they learn to work together for the good of society? Most important, what kind of society are the Baby Boomers leaving to their children? In a culture that values individualism above all, what will happen to the unprepared millions who are trapped in the margins of society? In a world where the disparity between rich and poor has grown dramatically what kind of tensions will arise? The Baby Boom generation is now laying the foundation for the next century. The choices it makes today will reshape America either into a society of turmoil and danger or into a brave new world of cooperation and prosperity. In this landmark work, Cheryl Russell presents the blueprint by which the Baby Boom generation will leave its legacy for the future


Baby Boomers and Popular Culture

Baby Boomers and Popular Culture
Author: Brian Cogan
Publisher: Bloomsbury Publishing USA
Total Pages: 620
Release: 2014-11-25
Genre: Social Science
ISBN:

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The Boomers are the generation that changed everything, from economics to politics to popular culture. This book examines the myriad ways and long-reaching consequences of the now fully "grown up" Baby Boomer generation on America. Once upon a time, the members of the Baby Boomer generation were young, idealistic, and hungry to change the world. And they did create sweeping, irreversible changes throughout American society—but probably not in the ways their younger selves imagined they would. Now that the Boomers are in their late-adult or retirement years, their tremendous legacy can clearly be perceived. In retrospect, the paths the members of this generation took to come to power—and how they came to terms with that power—are also apparent. This single-volume work supplies a broad yet detailed critical guide to the Boomer Generation, containing essays on key people, moments, and phenomena not only during the Boomers' 1960s heyday but also their extensive influences on American culture decades afterward. The contributors address key topics such as the rise of feminism; Civil Rights; the Vietnam War and the anti-war movement; the Beatles, the Grateful Dead, and rock 'n roll; gay rights; idealism, narcissism, and materialism; the influence of television on America, and vice versa; and the transition of Boomers from being "Yippies" to "Yuppies." This work is an ideal text for students in undergraduate or graduate courses in television studies, media studies, cultural studies, and American studies; and is highly appropriate as a supplemental text in literature, history, and philosophy surveys.


Great Expectations

Great Expectations
Author: Landon Y. Jones
Publisher:
Total Pages: 468
Release: 1986-07-12
Genre: History
ISBN: 9780345334022

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In Search of the Baby Boomer Generation

In Search of the Baby Boomer Generation
Author: Rick Bava
Publisher: Motivational Press LLC
Total Pages: 280
Release: 2015-06-12
Genre: Business & Economics
ISBN: 9781628652017

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"In Search of the Baby Boomer Generation," by Rick Bava, is an intriguing look at one of the most interesting generations in American history. Rick Bava traveled the country for two years seeking the thoughts, opinions, and ideas of Baby Boomers from all walks of life and socioeconomic classes to create this inspiring commentary about the Baby Boomer Generation. The author, himself a Baby Boomer, brings his own unique experience to the book, as well as capturing the stories and perspectives of the hundreds of Baby Boomers he interviewed. The book looks at where Baby Boomers have been, their rich history, and the cultural aspects so important to the Baby Boomer Generation. This book covers the topics of most importance to Baby Boomers today and the issues most on their minds as they look towards the future. Baby Boomers will identify with what they read in "In Search of the Baby Boomer Generation," and those wishing to study the generation will gain insight from this book.


The Baby Boom

The Baby Boom
Author: Cheryl Russell
Publisher:
Total Pages: 424
Release: 2001
Genre: Business & Economics
ISBN:

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Boomers 3.0

Boomers 3.0
Author: Lawrence R. Samuel
Publisher: Bloomsbury Publishing USA
Total Pages: 206
Release: 2017-07-14
Genre: Business & Economics
ISBN: 1440857237

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Capitalizing on what is arguably the most important social phenomenon of our time and place—the aging of America—this book shows organizations how to market specifically to baby boomers in their third act of life. The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029—the year when the last boomer will have turned 65—there will still be more than 61 million boomers, roughly 17 percent of the projected population of the United States. Boomers will still be the wealthiest generation in the United States until at least 2030, according to the Deloitte Center for Financial Services, with their share of net household wealth to peak at 50.2 percent by 2020. Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life describes how to market to baby boomers from a cultural perspective, specifically addressing the demographic group of baby boomers in their later adulthood—a period that will continue for the next two to three decades. The author uses the term "3.0" to indicate the baby boomers' third phase of life and explains how this third act of life will differ from earlier periods; accordingly, organizations should take a different approach to marketing to them than in the past. This book offers a way to contextualize business objectives within a culturally based, forward-thinking framework that fully leverages the opportunities presented by what is perhaps the biggest and most affluent customer base in history. Readers will be able to use the strategies described to map territories to stake and mine in targeting boomers, create meaningful relationships with individuals in this group, and communicate effectively with boomers to offer them products and services.


The Baby Boom

The Baby Boom
Author: New Strategist Editors
Publisher:
Total Pages: 438
Release: 2015
Genre: Baby boom generation
ISBN: 9781940308890

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Reveals the characteristics of Baby Boomers and explains how those characteristics are remaking American society. Includes the latest statistics on the labor force participation, living arrangements, incomes, health, spending, and wealth of the generation.


The Baby Boom

The Baby Boom
Author: Cheryl Russell
Publisher:
Total Pages:
Release: 2004
Genre:
ISBN:

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Baby Boomers

Baby Boomers
Author: Paul Charles Light
Publisher: W. W. Norton
Total Pages: 319
Release: 1990-03-01
Genre: Social Science
ISBN: 9780393306392

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Explores the political, economic, and social concerns of the baby-boom generation, arguing for increased interest and commitment in such areas in order to prevent the disintegration of the current way of life