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Application of the SOSTAC model to the marketing strategy used by NEXT PLC in Romania

Application of the SOSTAC model to the marketing strategy used by NEXT PLC in Romania
Author: Kostadin Ruychev
Publisher: GRIN Verlag
Total Pages: 22
Release: 2019-02-18
Genre: Business & Economics
ISBN: 3668879788
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Project Report from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 5.50, Anglia Ruskin University, language: English, abstract: The SOSTAC analysis of the company and its chosen international market of Romania is necessary so as establish its current performance, based on user experiences review and mostly on the process of reporting and monitoring. Important for the SOSTAC are questions regarding present and desirable position for the company, as well as tactics details and action plans. Simply put, these are the responsibilities and structures, the processes and systems, the internal resources and skills that needs to be taken into account. Additionally, the segments, target markets, objectives and positioning play an important role in the establishment of SOSTAC structure.

E-business and E-commerce Management

E-business and E-commerce Management
Author: Dave Chaffey
Publisher: Pearson Education
Total Pages: 700
Release: 2007
Genre: Business & Economics
ISBN: 9780273707523
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Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.

Marketing Communications

Marketing Communications
Author: Patrick De Pelsmacker
Publisher: Pearson Higher Ed
Total Pages: 641
Release: 2013-07-04
Genre: Business & Economics
ISBN: 0273773240
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Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing. Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign. The fifth edition of Marketing Communications: A European Perspective has been fully updated to include: A brand new chapter examining ethical issues in marketing communications Brand new end-of-chapter cases on international companies and organisations such as Mars, UNICEF, Carrefour and many more Video case material linking key marketing communication theory with the practical issues faced by marketing professionals in a variety of companies The book is suitable for both undergraduate and postgraduate students of marketing communications

Marketing Communications

Marketing Communications
Author: Chris Fill
Publisher: Pearson UK
Total Pages: 1019
Release: 2019
Genre: Branding (Marketing)
ISBN: 1292235004
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The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.

Marketing Communications

Marketing Communications
Author: Stephen P. Robbins
Publisher: Pearson Higher Ed
Total Pages: 582
Release: 2021-01-20
Genre: Business & Economics
ISBN: 129232791X
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Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications. Pearson, the world’s learning company.

eMarketing eXcellence

eMarketing eXcellence
Author: PR Smith
Publisher: Routledge
Total Pages: 357
Release: 2012-10-12
Genre: Business & Economics
ISBN: 113600338X
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'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. The book shows how to: · Draw up an outline e-marketing plan · Evaluate and apply e-marketing principles & models · Integrate online and offline communications · Implement customer-driven e-marketing · Reduce costly trial and error · Measure and enhance your e-marketing · Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design.

International Marketing Planning - An Analysis of Burger King

International Marketing Planning - An Analysis of Burger King
Author: Md. Rajibul Hasan
Publisher: GRIN Verlag
Total Pages: 27
Release: 2013-01-15
Genre: Business & Economics
ISBN: 3656352348
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Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction, University of Lincoln, course: International Marketing, language: English, abstract: According to Doole and Lowe (2008), International marketing involves the firm in setting up manufacturing or processing facilities around the world and coordinating marketing strategies across the globe. This essay will explain how Burger King’s strategy will respond to the needs of Bangladeshi customers and moreover discuss if there are any opportunities available for Burger King to establish itself in Bangladesh, given the attractive environment of Bangladesh. Burger King, which is known as BK is the second largest fast food hamburger chain in the world. It is operating in more 12,200 places and serving over 11 million customers daily in 76 countries and territories worldwide. In addition, almost 90 percent of the Burger King restaurants are possessed and operated by independent franchisees. (Burger King Website, 2011) The revenue of Burger King for 2010 is $ 2502.20 million during 2010. It has decreased of 1.40% from the 2009 (Yahoo Finance, 2011). The revenue of it was $2537.4 million during 2009. It was increased of 3.2% over 2008. The operating profit of this company was 339.4 million in the 2009 which decreased of 4.1% from 2008. (Datamonitor, 2010). Burger King is acquired by the investment firm 3G capitals more than 90% of the company during 2010. (Yahoo Finance, 2011) According to John Chidsey, chairman and chief executive officer, Burger King carried strong revenues even with escalating economic and consumer uncertainties by profitably executing on various growth strategies, marketing leadership, including net restaurant growth, product innovation, longer competitive hours and operational excellence. (Burger King Website, 2011) If we look at Bangladesh market, then we find that there are some leaders that already exist in the fast food industry of Bangladesh. These are – KFC, Pizza Hut, A&W, BFC (Best Fried Chicken), Helvetia, etc.

Business Process Management Cases

Business Process Management Cases
Author: Jan vom Brocke
Publisher: Springer
Total Pages: 605
Release: 2017-08-10
Genre: Business & Economics
ISBN: 3319583077
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This book is the first to present a rich selection of over 30 real-world cases of how leading organizations conduct Business Process Management (BPM). The cases stem from a diverse set of industry sectors and countries on different continents, reporting on best practices and lessons learned. The book showcases how BPM can contribute to both exploitation and exploration in a digital world. All cases are presented using a uniform structure in order to provide valuable insights and essential guidance for students and practitioners.

Financial Accounting in Sri Lanka

Financial Accounting in Sri Lanka
Author: Hema Wijewardena
Publisher:
Total Pages: 792
Release: 2009
Genre: Accounting
ISBN: 9789555738606
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Corporate Sustainability in Practice

Corporate Sustainability in Practice
Author: Paolo Taticchi
Publisher: Springer Nature
Total Pages: 235
Release: 2020-11-24
Genre: Business & Economics
ISBN: 3030563448
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Building better organisations, with a clear sense of purpose, is a common challenge faced by many entrepreneurs and executives in industry. A fully integrated corporate sustainability strategy can help organisations to better manage risks, to win business opportunities and to ultimately strengthen reputation. Building on the experience of renowned strategists, sustainability, finance and academic experts, this book offers practical tools and approaches that can be used to develop and implement fully integrated corporate sustainability strategies.