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An Executive's Primer on the Strategy of Social Networks

An Executive's Primer on the Strategy of Social Networks
Author: Mason Carpenter
Publisher: Business Expert Press
Total Pages: 114
Release: 2009-06-01
Genre: Business & Economics
ISBN: 9781606490303

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This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage. This book is a single concise resource that covers both social network and social capital and helps you understand the relationship between them.


The Social Networking Executive Primer

The Social Networking Executive Primer
Author: InterDimension Strategies Incorporated
Publisher:
Total Pages:
Release: 2009-06-07
Genre:
ISBN: 9780615302829

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An informative guide for executives who want to get up to speed on social networking strategies and tactics. Learn the exciting new opportunities that social networking offers your company, and how to align social networking to your company's goals and strategies.


The Executive's Guide to Enterprise Social Media Strategy

The Executive's Guide to Enterprise Social Media Strategy
Author: Mike Barlow
Publisher: John Wiley & Sons
Total Pages: 229
Release: 2010-12-07
Genre: Business & Economics
ISBN: 1118005236

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Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.


Supply Chain Information Technology

Supply Chain Information Technology
Author: David L. Olson
Publisher: Business Expert Press
Total Pages: 116
Release: 2012-01-06
Genre: Business & Economics
ISBN: 1606493612

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In the past, vertical integration was a way to gain efficiency in supply chains. Today, vertical integration doesn't work as well because specialty organizations have developed to perform specific tasks very efficiently. Efficiency through supply chains is achieved today by linking specialists throughout the vertical business hierarchy. This sort of linkage is possible because of the technology that has developed which facilitates it, making today supply chains both faster and more cost effective. Supply Chain Information Technology surveys the different systems that are used by businesses to achieve these efficiencies. The target market for this book is practitioners in the supply chain management field, one of the fastest growing fields in our economy. The rapid growth in computer technology provides supply chains with valuable tools to better coordinate and control their operations. This book describes how these systems provide supply chains with information system support. The design of these systems and the tasks they perform are demonstrated with the help of analytic techniques and models that are used in the book.


Inside Washington

Inside Washington
Author: William A. Delphos
Publisher: Business Expert Press
Total Pages: 303
Release: 2012-01-06
Genre: Business & Economics
ISBN: 1606492934

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This sixth edition of a national bestseller is organized the way businesspeople think--by product rather than by agency. It is a comprehensive, yet user-friendly, resource for navigating the products and services of various U.S. and foreign government agencies as well as multilateral organizations including the International Finance Corporation and Inter-American Development Bank.


Tracing the Roots of Globalization and Business Principles

Tracing the Roots of Globalization and Business Principles
Author: Lawrence A. Beer
Publisher: Business Expert Press
Total Pages: 264
Release: 2011-08-17
Genre: Business & Economics
ISBN: 1606492101

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A central theme to the text is in fact that the commercial process is central to the human condition. The onus to exchange, the bartering of the fruits of one's labor, achieved by physical work or applied knowledge, with another is the natural condition of humankind. It separates us from all other species on earth and underscores humankind's desire to reach out and touch - integrate with others. Such natural process, the trade initiative, is the root of modern globalization. It is also the prime contributor to the development of civilization and has provided the world with a continuing component that sustains progress and improves life. Given this consideration, the business system, and the institutions created to utilize it, have continued to live up to its influential heritage as a central tool in societal progression; although like most human endeavors it is fought with mistakes and errors - it is not perfect. Acquainting students and managers with their heritage sets the stage for the next act in the never ending commercial process. The trading activity, although always beset with stumbling blocks, has always strived to live up to its human promise to make the world a unified better place. Such a goal should not be forgotten and students as well as managers need to reflect on their wider role - providing the golden thread in the continuing tapestry of a global integrated civilization. The commercial process is not just about wealth accumulation or profit and loss; it is ingrained with social progression and the changes over time. Today's business student must see the world on a wider horizon, appreciate and understand the richness of the role their commercial ancestors played in shaping the world if they are to be properly educated on the position and responsibilities they will be required to fulfill in the business of the future.


The Family in Business

The Family in Business
Author: Bernard Liebowitz
Publisher: Business Expert Press
Total Pages: 145
Release: 2011-09-30
Genre: Business & Economics
ISBN: 1606492799

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Family businesses are a breed unto themselves. Though they share many features in common with other business models, they possess unique traits that clearly differentiate them. Similarly, though consultation to family buisnesses is in many respects what other businesses experience when seeking assistance, those features that set family business consultation apart are so distinctive that failure to honor and understand them can (and does) too often lead to disaster. The needs of those family members seeking consultation share a portrait in some ways similar to those in non-FOBs, but in a majority of situations are so distinctive and potentially explosive that disaster lurks on the edges, ready to appear if not respected. The audience of this book are both consultants to family businesses and family members who are looking for such assistance. Both require knowledge of each other's spheres of experience and perspective for effective consultation to occur - for the consultant, an awareness of family dynamics as intertwined with family business; for family members, a clarification of what can be expected and delivered. In addition to the interface between family dynamics and the family's business, we will explore the key tasks in family business consultation: succession planning, selection of the successor, conflict resolution, defining the role of family members in the business, how to involve the management team in succession planning, determining what happens after succession and building a board of advisors.


Building a Marketing Plan

Building a Marketing Plan
Author: Ho Yin Wong
Publisher: Business Expert Press
Total Pages: 238
Release: 2011-07-15
Genre: Business & Economics
ISBN: 1606491601

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The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an early stage. In response to these issues, the proposed manuscript covers the themes of planning, implementing and controlling marketing activities, which will provide guidance to marketers and non-marketer alike, in undertaking a marketing plan. The latest research findings in the marketing area are included. This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful.


Understanding the Family Business

Understanding the Family Business
Author: Keanon Alderson
Publisher: Business Expert Press
Total Pages: 185
Release: 2011
Genre: Family-owned business enterprises
ISBN: 1606491695

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The purpose of this book is to provide readers with an introductory overview of family business, the most prevalent form of business in the world. The differences between family and nonfamily businesses are emphasized in this book. There are several key audiences: As a supplemental text for university undergraduate or graduate level courses such as small business management, introduction to business, entrepreneurship, or family studies. Members of family businesses will benefit from the book as an introduction to the unique nature of family businesses. Professional advisors to family firms such as accountants, attorneys, bankers, insurance providers, and financial services professionals may develop a better understanding of their clients. Suppliers to family businesses will gain insight to this important business customer. Much of the literature on family business is from the United States; an attempt has been made to present relevant international information, as well. Chapter one defines a family business and provides an overview of family business. Chapter two explores the many differences between a family owned business and a nonfamily owned business. Chapter three explores the major family business theories. Chapter four discusses how family firms make business decisions. Chapter five explores the significant issues prevalent in a family firm. Chapter six explores the most problematic issue in family firms: succession or the transfer of ownership to the next generation. Chapter seven explores the many differences among the generations of a family firm. Chapter eight presents information on family business strategic planning. Chapter nine focuses on effective family business governance and use of advisors and boards. Chapter ten explores key success tips for long lasting family firms. Chapter eleven discusses trends in family business. Chapter twelve contains key points for family business professionals and suppliers who target or service family firms. Chapter thirteen presents areas for future research to advance the study of family business.