Advertising Using Words As Tools For Selling PDF Download
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Author | : Ruta Kalmane |
Publisher | : Lulu.com |
Total Pages | : 131 |
Release | : 2012-03-07 |
Genre | : Education |
ISBN | : 1471092518 |
Download Advertising: Using Words as Tools for Selling Second Edition Book in PDF, ePub and Kindle
Today advertising is merely just a provision of descriptive information about certain goods and services. Advertising has developed over years becoming a manipulative source of information that uses our society's weaknesses in order to benefit financially. This book provides an insight into the world of manipulative advertising language, describing how word interactions influence consumer choices, revealing the most popular ways of advertising claim formation using certain language means. Advertisement examples used in the book are mostly beauty product advertisements that focus on women as a target audience as women are said to be an easy target thanks to their emotionality. The book will be interesting for both, those who trust advertisements (it will make you think twice before buying) and those who already don't.
Author | : Ms Ruta Kalmane |
Publisher | : |
Total Pages | : 103 |
Release | : 2010-03-03 |
Genre | : |
ISBN | : 9781445712765 |
Download Advertising: Using Words as Tools for Selling Book in PDF, ePub and Kindle
Author | : Ray Edwards |
Publisher | : Morgan James Publishing |
Total Pages | : 186 |
Release | : 2016-02-16 |
Genre | : Business & Economics |
ISBN | : 1630475025 |
Download How to Write Copy That Sells Book in PDF, ePub and Kindle
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Author | : |
Publisher | : |
Total Pages | : 996 |
Release | : 1915 |
Genre | : Advertising |
ISBN | : |
Download Advertising and Selling Book in PDF, ePub and Kindle
Author | : |
Publisher | : |
Total Pages | : 1172 |
Release | : 1912 |
Genre | : |
ISBN | : |
Download JUDICIOUS ADVERTISING Book in PDF, ePub and Kindle
Author | : Rob Marsh, Maria O'Connor |
Publisher | : Pearson South Africa |
Total Pages | : 220 |
Release | : 2007 |
Genre | : Advertising |
ISBN | : 9781868917334 |
Download FCS Advertising and Promotions L2 Book in PDF, ePub and Kindle
Author | : United States. Federal Trade Commission |
Publisher | : |
Total Pages | : 1690 |
Release | : 1926 |
Genre | : |
ISBN | : |
Download Annual Report of the Federal Trade Commission Book in PDF, ePub and Kindle
Author | : Sarah White |
Publisher | : Penguin |
Total Pages | : 490 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9781592571352 |
Download The Complete Idiot's Guide to Marketing Book in PDF, ePub and Kindle
In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.
Author | : |
Publisher | : |
Total Pages | : 996 |
Release | : 1915 |
Genre | : Advertising |
ISBN | : |
Download Advertising & Selling Book in PDF, ePub and Kindle
Author | : Jim McCraigh |
Publisher | : Salt River Press, LLC |
Total Pages | : 172 |
Release | : 2005 |
Genre | : |
ISBN | : 0977398404 |
Download How to Write Words that Sell Book in PDF, ePub and Kindle