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Author | : William O. Gardner |
Publisher | : BRILL |
Total Pages | : 372 |
Release | : 2020-05-11 |
Genre | : History |
ISBN | : 1684174279 |
Download Advertising Tower Book in PDF, ePub and Kindle
On a December morning in 1925, a newspaper journalist reported receiving 25 different handbills in an hour’s walk in downtown Tokyo, advertising everything from Western-style clothing and furniture to sweet shops, charity organizations, phonograph recordings, plays, and films. The activities of advertisers, and the new entertainment culture and patterns of consumption that they promoted, helped to define a new urban aesthetic emerging in the 1920s. This book examines some of the responses of Japanese authors to the transformation of Tokyo in the early decades of the twentieth century. In particular, it explores the themes and formal strategies of the modernist literature that flourished in the 1920s, focusing on the work of Hagiwara Kyojiro (1899-1938) and Hayashi Fumiko (1903-1951). William Gardner shows how modernist works offer new constructions of individual subjectivity amid the social and technological changes that provided the ground for the appearance of "mass media." Hagiwara’s conception of the poem and poet as an electric-radio "advertising tower" provides an emblem for the aesthetic tensions and multiple discourses of technology, media, urbanism, commerce, and propaganda that were circulating through the urban environment at the time; while Hayashi’s work, with its references to popular songs, plays, and movies, suggests an understanding of "everyday life" as the interface between individual subjectivity and a highly mediated environment.
Author | : |
Publisher | : |
Total Pages | : 1608 |
Release | : 1905 |
Genre | : Advertising |
ISBN | : |
Download Profitable Advertising Book in PDF, ePub and Kindle
Author | : Katherine Solomonson |
Publisher | : University of Chicago Press |
Total Pages | : 388 |
Release | : 2003-11-15 |
Genre | : Architecture |
ISBN | : 9780226768007 |
Download The Chicago Tribune Tower Competition Book in PDF, ePub and Kindle
In 1922, the Chicago Tribune sponsored an international competition to design its new corporate headquarters. Both a serious design contest and a brilliant publicity stunt, the competition received worldwide attention for the hundreds of submissions—from the sublime to the ridiculous—it garnered. In this lavishly illustrated book, Katherine Solomonson tells the fascinating story of the competition, the diverse architectural designs it attracted, and its lasting impact. She shows how the Tribune used the competition to position itself as a civic institution whose new headquarters would serve as a defining public monument for Chicago. For architects, planners, and others, the competition sparked influential debates over the design and social functions of skyscrapers. It also played a crucial role in the development of advertising, consumer culture, and a new national identity in the turbulent years after World War I.
Author | : Ken Tingley |
Publisher | : McFarland |
Total Pages | : 336 |
Release | : 2022-04-19 |
Genre | : Language Arts & Disciplines |
ISBN | : 1476688265 |
Download The Last American Newspaper Book in PDF, ePub and Kindle
This book reveals what is happening in small communities across the United States as their newspapers struggle to survive. It is a celebration not just of journalism, but of the inspirational people who do it and the news and events of small towns. Importantly, it asks the question: who will be the community watchdog of the future? This book memorializes the American newspaper through the story of the Post-Star of Glens Falls, NY. The author, a devoted veteran of the Post-Star, compiles a series of vignettes that depict the newspaper's coverage over the years. They provide a glimpse behind the newsroom curtain through the stories of the investigative journalism done in small towns.
Author | : |
Publisher | : |
Total Pages | : 704 |
Release | : 1913 |
Genre | : Journalism |
ISBN | : |
Download Editor & Publisher Book in PDF, ePub and Kindle
Author | : Simon Veksner |
Publisher | : Laurence King Publishing |
Total Pages | : 417 |
Release | : 2010-05-17 |
Genre | : Art |
ISBN | : 1780675232 |
Download How to Make It as an Advertising Creative Book in PDF, ePub and Kindle
This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one or would like to become a better one. Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as an advertising creative but don't get taught at college. Its engaging, straight-talking text explains the diverse set of skills that you need to make it as an advertising creative above-and-beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency. Getting a job as an advertising creative is not easy. This book teaches you the intangible skills that are essential to get a job, survive, thrive and ultimately make it big in one of the most exciting industries on the planet.
Author | : |
Publisher | : |
Total Pages | : 1290 |
Release | : 1910 |
Genre | : Gas manufacture and works |
ISBN | : |
Download The American Gas Light Journal Book in PDF, ePub and Kindle
Author | : University of Cincinnati |
Publisher | : |
Total Pages | : 632 |
Release | : 1920 |
Genre | : |
ISBN | : |
Download The Medical Bulletin of the University of Cincinnati ... Book in PDF, ePub and Kindle
Author | : |
Publisher | : |
Total Pages | : 566 |
Release | : 1912 |
Genre | : Architecture |
ISBN | : |
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Author | : Indiana. General Assembly. Legislative Committee on State Educational, Benevolent, and Correctional Institutions, and Public Buildings, Departments, Boards, and Commissions |
Publisher | : |
Total Pages | : 1672 |
Release | : 1909 |
Genre | : Administrative agencies |
ISBN | : |
Download Report of Legislative Committee on State Educational, Benevolent, and Correctional Institutions, and Public Buildings, Departments, Boards, and Commissions to the ... General Assembly Book in PDF, ePub and Kindle