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| Author | : Edward F. Fern |
| Publisher | : SAGE |
| Total Pages | : 268 |
| Release | : 2001-06-25 |
| Genre | : Reference |
| ISBN | : 9780761912491 |
Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.
| Author | : Edward F. Fern |
| Publisher | : SAGE Publications |
| Total Pages | : 267 |
| Release | : 2001-06-25 |
| Genre | : Social Science |
| ISBN | : 1452216428 |
Advanced Focus Group Research examines the focus group research process in depth. It uncovers and addresses many of the complexities researchers encounter in conducting focus group research and introduces a conceptual framework that helps researchers make informed decisions about how to plan a focus group research project. Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.
| Author | : David L. Morgan |
| Publisher | : SAGE Publications |
| Total Pages | : 214 |
| Release | : 2018-07-13 |
| Genre | : Social Science |
| ISBN | : 1506327125 |
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
| Author | : Claudia Puchta |
| Publisher | : SAGE |
| Total Pages | : 188 |
| Release | : 2004-02-28 |
| Genre | : Social Science |
| ISBN | : 9780761966913 |
0761966900.
| Author | : Michael Bloor |
| Publisher | : SAGE |
| Total Pages | : 126 |
| Release | : 2001-03-08 |
| Genre | : Social Science |
| ISBN | : 9780761957430 |
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover
| Author | : David W. Stewart |
| Publisher | : SAGE |
| Total Pages | : 204 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9780761925835 |
Publisher description
| Author | : Pranee Liamputtong |
| Publisher | : SAGE Publications |
| Total Pages | : 225 |
| Release | : 2011-03-28 |
| Genre | : Social Science |
| ISBN | : 1847879098 |
A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.
| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 164 |
| Release | : 1998 |
| Genre | : Family & Relationships |
| ISBN | : 9780761908173 |
Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.
| Author | : Richard A. Krueger |
| Publisher | : SAGE |
| Total Pages | : 238 |
| Release | : 2000-04-26 |
| Genre | : Medical |
| ISBN | : 9780761920717 |
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
| Author | : Sharon Vaughn |
| Publisher | : SAGE |
| Total Pages | : 188 |
| Release | : 1996-01-18 |
| Genre | : Education |
| ISBN | : 9780803958937 |
In this book the authors describe the specific steps to take in order to conduct focus groups in education and psychological settings. The reader is shown how to prepare for a focus group, create a moderator's guide and analyse the results.
