Accidental Branding PDF Download
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| Author | : David Vinjamuri |
| Publisher | : John Wiley & Sons |
| Total Pages | : 226 |
| Release | : 2008-03-31 |
| Genre | : Business & Economics |
| ISBN | : 0470282088 |
Download Accidental Branding Book in PDF, ePub and Kindle
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.
| Author | : New York Institute of Career Development |
| Publisher | : Skyhorse Publishing Inc. |
| Total Pages | : 113 |
| Release | : 2013-05-07 |
| Genre | : Business & Economics |
| ISBN | : 1621532488 |
Download Branding for Bloggers Book in PDF, ePub and Kindle
There are more than 54,000 new blogs started every day around the world. The stark reality is that most will fail because bloggers don't have enough information on marketing themselves. The key to any successful marketing plan is a strong brand. Branding for Bloggers features tried-and-true, it-worked-for-me methods of branding from a rich mix of professional bloggers and branding experts. Bloggers will learn how to define their brand, establish it to grow the reach of their blog, and use their new brand identities to start earning money online. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
| Author | : Charles Blankson |
| Publisher | : Routledge |
| Total Pages | : 152 |
| Release | : 2019-09-10 |
| Genre | : Business & Economics |
| ISBN | : 1351038052 |
Download Branding and Positioning in Base of the Pyramid Markets in Africa Book in PDF, ePub and Kindle
Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing, which includes both goods and services, as well as business-to-business marketing, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as marketing mix strategies appropriate for much of the continent. Taking into account the role of social networks, culture, and religion, the book explores avenues for developing and building competitive advantage, and how African countries can leverage country branding as part of the development process. The book is ideal for researchers, educators and advanced students in international marketing, management, and brand strategy who are interested in the unique branding characteristics of the African continent.
| Author | : James Francis O'Brien |
| Publisher | : |
| Total Pages | : 244 |
| Release | : 1968 |
| Genre | : Art |
| ISBN | : |
Download Design by Accident Book in PDF, ePub and Kindle
"This original Dover publication illustrates dozens of accidental effects discovered by a commercial artist in the course of his work. Some are the result of bringing together materials that react with each other, some the result of applying pigment in uncommon ways. The text describes how you can create similar accidental designs yourself with only basic art materials. Nine areas of "accident" are described and illustrated: tree forms created by the movement of pigments or liquids ; crackle patterns resulting from stress in layers of glue, paint, India ink, or graphite ; crawl patterns as coats of paint over irregular or incompatible surfaces unevenly ; random patterns of drips, drops, or dribbles ; splashes and runs created by vigorous impact and gravity ; marble effects created by pulling paper or canvas through paint which is floating on water ; wrinkle lines and folds in a variety of materials ; flower patterns formed when pigments are dropped on non-absorbent surfaces ; and a miscellany--27 plates that shoe patterns emerging from ink flowing along wrinkled paper, scorch marks from a kerosene flame, waves in water-filled baking pan, and similar material. Eight color plates suggest some of the variations possible with colored pigments or crayons, and 55 other figures show natural "accidents" such as dried stream bed, ceramic crackle, beach pebbles, dirty water runs on glass etc."--back cover.
| Author | : Sarah Durham |
| Publisher | : John Wiley & Sons |
| Total Pages | : 214 |
| Release | : 2009-12-21 |
| Genre | : Business & Economics |
| ISBN | : 0470527536 |
Download Brandraising Book in PDF, ePub and Kindle
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
| Author | : Louise Kelly |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 670 |
| Release | : 2014-08-11 |
| Genre | : Business & Economics |
| ISBN | : 1440800782 |
Download Entrepreneurial Women Book in PDF, ePub and Kindle
Women are now leading companies and other enterprises in significant numbers—in developing countries as well as the Western world. This set examines the specific ways in which entrepreneurial women create success and considers how the growing prevalence of female entrepreneurs will change the world. This two-volume work provides balanced and thorough coverage of women entrepreneurs in multicultural and international contexts as well as in the Western world. Entrepreneurial Women: New Management and Leadership Models explores how women everywhere are empowering themselves socially and economically through entrepreneurship and business ownership. The contributors consider how discrimination against women in the workplace can contribute to the inspiration to become business owners in the first place and document the experiences of African American women entrepreneurs as well as women in distinct settings such as China, Africa, rural Jamaica, and Silicon Valley. The work draws on empirical studies, data sets, case studies, and descriptions of career trajectories to portray the realities of women entrepreneurs today. Readers will understand the distinctive challenges and opportunities involved with the entrepreneurship process for women-owned businesses, grasp how women have overcome their disadvantages in getting funding and accessing capital, and learn about the unique management and leadership style of women entrepreneurs.
| Author | : Paul Fifield |
| Publisher | : Routledge |
| Total Pages | : 348 |
| Release | : 2012-07-26 |
| Genre | : Business & Economics |
| ISBN | : 1136004416 |
Download Marketing Strategy Book in PDF, ePub and Kindle
Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment. Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy
| Author | : Jon Rognerud |
| Publisher | : Entrepreneur Press |
| Total Pages | : 338 |
| Release | : 2014-02-18 |
| Genre | : Business & Economics |
| ISBN | : 1599185202 |
Download Ultimate Guide to Optimizing Your Website Book in PDF, ePub and Kindle
Revised edition of the author's Ultimate guide to search engine optimization.
| Author | : Penny Thorpe |
| Publisher | : HarperCollins |
| Total Pages | : 400 |
| Release | : 2018-11-15 |
| Genre | : Fiction |
| ISBN | : 0008307776 |
Download The Quality Street Girls (Quality Street, Book 1) Book in PDF, ePub and Kindle
A delicious and heartwarming novel featuring the girls working at the nation’s favourite wrapped chocolate factory.
| Author | : Cammy Bean |
| Publisher | : ASTD |
| Total Pages | : 0 |
| Release | : 2014 |
| Genre | : Business & Economics |
| ISBN | : 9781562869144 |
Download The Accidental Instructional Designer Book in PDF, ePub and Kindle
Don't create boring e-learning! Cammy Bean presents a fresh, modern take on instructional design for e-learning. Filled with her personal insights and tips, The Accidental Instructional Designer covers nearly every aspect of the e-learning design process, including understanding instructional design, creating scenarios, building interactivity, designing visuals, and working with SMEs. You'll learn all about the CBT Lady and how to avoid her instructional design mistakes. Along the way, you'll hear from a few other accidental instructional designers, get ideas for your own projects, and find resources and references to take your own practice to the next level. The Accidental Instructional Designer is perfect for the learning professional or instructional designer who is just getting started with e-learning--or the more experienced practitioner looking for new ideas. In addition to sharing proven techniques and strategies, this book: covers best practices and what to avoid when designing an e-learning program presents e-learning in action through various case studies shows how you can go from being an accidental instructional designer to an intentional one.
