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A Review of the Nonmarket Strategy Literature

A Review of the Nonmarket Strategy Literature
Author: Kamel Mellahi
Publisher:
Total Pages: 50
Release: 2015
Genre:
ISBN:

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Two parallel strands of non-market strategy research have emerged that are largely in isolation. One strand examines strategic corporate social responsibility (CSR) and the other examines corporate political activity (CPA), even though there is an overlap between the social and political aspects of corporate strategies. In this paper, we review and synthesize strategic CSR and CPA research published in top-tier and specialized academic journals between 2000 and 2014. Specifically, we (a) review the literature on the link between non-market strategy and organizational performance; (b) identify the mechanisms through which non-market strategy influences organizational performance; (c) integrate and synthesize the two strands - strategic CSR and CPA - of the literature; and (d) develop a multi-theoretical framework for improving our understanding of the effects of nonmarket strategy on organizational performance. We conclude by outlining a research agenda for future theoretical and empirical studies on the impact of non-market strategy on organizational outcomes.


Non-market Strategies in International Business

Non-market Strategies in International Business
Author: Vikrant Shirodkar
Publisher: Palgrave Macmillan
Total Pages: 249
Release: 2021-01-05
Genre: Business & Economics
ISBN: 9783030350765

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The Academy of International Business (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding of how non-market strategies can be effective in international business.


Strategy Beyond Markets

Strategy Beyond Markets
Author: John M. de Figueiredo
Publisher: Emerald Group Publishing
Total Pages: 539
Release: 2016-04-27
Genre: Business & Economics
ISBN: 178635019X

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Strategy Beyond Markets is organized around three themes: Public Politics, Private Politics, and Integrated Political Strategy. The book explores the way these strategies influence political environments, firms and corporations.


Nonmarket Strategy in Business Organizations

Nonmarket Strategy in Business Organizations
Author: John A. Parnell
Publisher: Springer
Total Pages: 208
Release: 2018-07-30
Genre: Business & Economics
ISBN: 331993242X

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This book explores nonmarket strategy (NMS) in firms by invoking economic, political and philosophical perspectives. Featuring data from the USA, the UK, India, China, Mexico and other countries, the author links NMS to economic freedom, regional development, corruption and other national factors. Nonmarket strategy (NMS) refers to any part of a firm’s strategy that seeks to generate superior performance through means not directly associated with market activity, such as lobbying legislators, colluding with rivals to erect industry entry barriers and pursuing direct business-government partnerships. Decades ago, nonmarket factors comprised a minor, peripheral consideration in organizational strategy. Today, NMS is central to strategy development and execution. This phenomenon is driven by both corruption in emerging economies and cronyism in the developed world. Scholarly interest in NMS continues to increase and while much is known about the topic, some core questions still remain such as: Are there different drivers for and implications of proactive NMS versus defensive NMS? How do national environments influence firm decisions to pursue NMS? The data presented in the book explores many of these questions. Providing a comprehensive, multidisciplinary analysis that includes elements of management, economics, philosophy and social sciences, this book is beneficial for scholars, practitioners, students, academics and policy makers interested in NMS.


The Routledge Companion to Non-Market Strategy

The Routledge Companion to Non-Market Strategy
Author: Thomas C. Lawton
Publisher: Routledge
Total Pages: 540
Release: 2015-04-24
Genre: Business & Economics
ISBN: 1317819705

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It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.


Nonmarket Strategic Management

Nonmarket Strategic Management
Author: Cosmina Lelia Voinea
Publisher: Routledge
Total Pages: 210
Release: 2017-07-14
Genre: Business & Economics
ISBN: 1317421728

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Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered ‘outside’ the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage. This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals. Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.


Aligning for Advantage

Aligning for Advantage
Author: Thomas C. Lawton
Publisher: OUP Oxford
Total Pages: 257
Release: 2014-02-27
Genre: Business & Economics
ISBN: 0191009865

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In today's multipolar world economy, strategic alignment is a key determinant of competitive advantage. Coca-Cola, Danone, Diageo, DuPont, Lufthansa and Tata are some of the companies that strive for a pragmatic approach to balancing competitive strategies with political and social obligations. Aligning for Advantage argues that to build and sustain corporate success, companies must synchronize business objectives and market positions with political and regulatory activism and social and environmental engagement. Moreover, to be credible and realizable, these external market and nonmarket strategies need to be equally attuned with corporate vision, values, and culture. The book advances a managerial process and conceptual framework for aligning corporate strategy. In some cases alignment may mean deep, strategically embedded partnerships with governments, NGOs, or other stakeholders. In others, alignment may take the form of looser, temporary collaborations with outside organizations. No matter the approach, the relationship between nonmarket and market strategies should be deliberate and genuine, not accidental or artificial. Truly aligned strategies should reconcile and modulate sometimes conflicting external demands in a way that is appropriate for the corporation's geographic and market positions. In the end, companies must leverage their overall nonmarket strategy as a source of competitive advantage.


A Primer on Nonmarket Valuation

A Primer on Nonmarket Valuation
Author: Patricia A. Champ
Publisher: Springer
Total Pages: 508
Release: 2017-02-08
Genre: Business & Economics
ISBN: 9400771045

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This is a practical book with clear descriptions of the most commonly used nonmarket methods. The first chapters of the book provide the context and theoretical foundation of nonmarket valuation along with a discussion of data collection procedures. The middle chapters describe the major stated- and revealed-preference valuation methods. For each method, the steps involved in implementation are laid out and carefully explained with supporting references from the published literature. The final chapters of the book examine the relevance of experimentation to economic valuation, the transfer of existing nonmarket values to new settings, and assessments of the reliability and validity of nonmarket values. The book is relevant to individuals in many professions at all career levels. Professionals in government agencies, attorneys involved with natural resource damage assessments, graduate students, and others will appreciate the thorough descriptions of how to design, implement, and analyze a nonmarket valuation study.


The External Control of Organizations

The External Control of Organizations
Author: Jeffrey Pfeffer
Publisher: Stanford University Press
Total Pages: 336
Release: 2003
Genre: Business & Economics
ISBN: 080474789X

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This work explores how external constraints affect organizations and provides insights for designing and managing organizations to mitigate these constraints. All organizations are dependent on the environment for their survival. It contends that it is the fact of the organization's dependence on the environment that makes the external constraint and control of organizational behaviour both possible and almost inevitable. Organizations can either try to change their environments through political means or form interorganizational relationships to control or absorb uncertainty.


The PIMS Principles

The PIMS Principles
Author: Robert Dow Buzzell
Publisher: Simon and Schuster
Total Pages: 344
Release: 1987
Genre: Marketing
ISBN: 0029044308

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A guide to the powerful, proven method of strategic planning for top profitability. Illustrated.