A Geography Of Public Relations Trends PDF Download
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Author | : E. Denig |
Publisher | : Springer Science & Business Media |
Total Pages | : 496 |
Release | : 2013-11-11 |
Genre | : Language Arts & Disciplines |
ISBN | : 9401705755 |
Download A Geography of Public Relations Trends Book in PDF, ePub and Kindle
Selected Proceedings of the Xth Public Relations World Congress `Between People and Power', Amsterdam, June 3-7, 1985.
Author | : E. Denig |
Publisher | : |
Total Pages | : 494 |
Release | : 1985 |
Genre | : Communication |
ISBN | : 9789024732081 |
Download A Geography of Public Relations Trends Book in PDF, ePub and Kindle
Author | : Elisenda Estanyol |
Publisher | : Taylor & Francis |
Total Pages | : 109 |
Release | : 2022-09-02 |
Genre | : Business & Economics |
ISBN | : 1000781917 |
Download Public Relations as a Creative Industry Book in PDF, ePub and Kindle
This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction. This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.
Author | : Alison Theaker |
Publisher | : Routledge |
Total Pages | : 575 |
Release | : 2016-05-20 |
Genre | : Business & Economics |
ISBN | : 1317487370 |
Download The Public Relations Handbook Book in PDF, ePub and Kindle
The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.
Author | : Alexander V. Laskin |
Publisher | : Routledge |
Total Pages | : 0 |
Release | : 2024-11-11 |
Genre | : Business & Economics |
ISBN | : 9781032730936 |
Download Public Relations and Strategic Communication in 2050 Book in PDF, ePub and Kindle
Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. The book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.
Author | : Alan R. Freitag |
Publisher | : Routledge |
Total Pages | : 446 |
Release | : 2009-01-13 |
Genre | : Business & Economics |
ISBN | : 1134061285 |
Download Global Public Relations Book in PDF, ePub and Kindle
This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the discipline communication across cultures trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/
Author | : Judith Richter |
Publisher | : Bloomsbury Publishing |
Total Pages | : 256 |
Release | : 2014-04-10 |
Genre | : Business & Economics |
ISBN | : 178360266X |
Download Holding Corporations Accountable Book in PDF, ePub and Kindle
At a time when the gigantic transnationals have a huge impact on human health, the environment, working conditions and the economic prospects of nations, this book explores whether it is sufficient to continue to rely on industry self-regulation alone. Before widening her focus to the general issues, the author examines the now famous case of the infant food industry. Almost two decades after the introduction of the WHO/Unicef Code seeking to regulate the marketing of formula milk substitutes, an estimated one and a half million babies die unnecessarily every year as a result of formula feeding. How effective, therefore, has the Code been in changing industry behaviour? The author argues that a key question today is how to foster a political climate favourable to practical institutional arrangements for the better regulation of TNCs. Recognizing the tension between global governance on the one hand and the globalized free market on the other, she urges that close attention be given to corporate conduct and TNC compliance with what regulatory codes exist. A range of relevant questions is explored, including the roles of citizen action, national governments and international agencies. A host of public concerns - for example, job losses when industries migrate or the introduction of GM crops without public consultation - point to corporate regulation as a looming political issue. This book contributes to the debate about how powerful corporations can pay regard not only to the bottom line, but also take more seriously their social responsibilities.
Author | : Fran R. Matera |
Publisher | : Addison-Wesley Longman |
Total Pages | : 296 |
Release | : 2000 |
Genre | : Business & Economics |
ISBN | : |
Download Public Relations Campaigns and Techniques Book in PDF, ePub and Kindle
A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaign issues, products, information, crisis, and special events (devoting a full chapter to each). This balanced discussion of theory and practical applications helps readers understand the whys and hows of successful PR campaigns. With this book, readers will learn the similarities and differences between specific types of campaigns and the practical points to consider when conducting research, planning, communicating, and evaluating. Whether the reader is a student unfamiliar with the process of public relations or a PR professional, this book provides the guidelines needed for a meaningful and productive campaign process. For anyone interested in marketing, advertising, and public relations.
Author | : Maxim Behar |
Publisher | : Simon and Schuster |
Total Pages | : 392 |
Release | : 2019-10-01 |
Genre | : Business & Economics |
ISBN | : 162153717X |
Download The Global PR Revolution Book in PDF, ePub and Kindle
“An excellent guide.” —Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as: The New Rules of Social Media How to Speak the Language of PR Modern PR Skills and Tools How to Measure Impact The Effect of Total Transparency on Businesses International Perspectives on the Media The Future of the Industry Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.
Author | : Tom Watson |
Publisher | : Kogan Page Publishers |
Total Pages | : 208 |
Release | : 2014-06-03 |
Genre | : Business & Economics |
ISBN | : 0749468904 |
Download Evaluating Public Relations Book in PDF, ePub and Kindle
Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.