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| Author | : Peggy Barber |
| Publisher | : American Library Association |
| Total Pages | : 113 |
| Release | : 2010 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0838910114 |
Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community.
| Author | : Marisa D'Vari |
| Publisher | : |
| Total Pages | : 253 |
| Release | : 2007 |
| Genre | : Advertising |
| ISBN | : |
| Author | : Marisa D'Vari |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2005 |
| Genre | : Advertising |
| ISBN | : 9781564147790 |
"Shows you how to attract prospects, gain client loyalty, and develop an own of prestige through free media.
| Author | : Adrienne Weiss |
| Publisher | : Simple Truths |
| Total Pages | : 144 |
| Release | : 2016-10-01 |
| Genre | : |
| ISBN | : 9781608106028 |
If you want to succeed in today's hyper-competitive market, you want your brand to buzz. You want it to be a brand that people can't stop talking about, one that customers love to support. With their expertise through working on some of the biggest brands in the market, Adrienne and Greg Weiss offer their industry secrets on how to best create buzz within and around your brand. Brand Buzz lays out the 3 rules Adrienne and Greg have uncovered through their career in the branding industry: storytelling, club making, and country building. Storytelling: no one will care what your product is if you don't sell them why it is, who you are, and how this will change their lives for the better Clubmaking: creating an exclusive, just-for-you feel to your brand will make consumers crave to be a part of the magic Country Building: once you've established yourself as a product people need and want to be a part of, make your company one that is fun to be a part of! Establish a voice for your brand, cohesive marketing, and fun details Gain notoriety, generate excitement, and earn loyal customers--start building your brand's buzz now!
| Author | : Barbara Thomas |
| Publisher | : FT Press |
| Total Pages | : 242 |
| Release | : 2016-02-24 |
| Genre | : Business & Economics |
| ISBN | : 0134496825 |
Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of advocates, too, through case studies, referrals/introductions, and assistance in securing renewals. Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction and Creating Relationships shows CMOs, business development leaders, and customer success professionals, and sales executives exactly how to leverage this powerful approach. Barbara Thomas helps you make the business case, outlines the strategic requirements, and presents powerful best practices and case studies. You'll learn from the experience of recognized leaders in advocacy marketing, from Intel and Citrix to Sirius Decisions, Influitive, Reputation Advocates, Boulder Logic, and RO/Innovations. Most important, Thomas introduces a systematic, five-step strategy for leveraging this powerful opportunity. You'll discover how to: Build a complete strategic plan for advocate marketing Define best-practice program processes and policies Establish internal resources, team, organizations, and budgets Choose and integrate the right technology and tools Establish and apply the right KPI metrics and analytics What others say about you carries far more weight than anything you can say about yourself. Advocate Marketing will help you transform that simple reality into a powerful competitive advantage.
| Author | : Steve O'Leary |
| Publisher | : Praeger |
| Total Pages | : 208 |
| Release | : 2008-03-30 |
| Genre | : Business & Economics |
| ISBN | : |
By putting the information in this book to use, small retail stores and service providers can beat back Big Chain competition and prosper.
| Author | : Dave Goulson |
| Publisher | : Macmillan |
| Total Pages | : 284 |
| Release | : 2015-04-28 |
| Genre | : Nature |
| ISBN | : 1250065887 |
Originally published in 2014 in Great Britain by Jonathan Cape.
| Author | : Stacey Parks |
| Publisher | : Taylor & Francis |
| Total Pages | : 170 |
| Release | : 2012-11-12 |
| Genre | : Performing Arts |
| ISBN | : 1136066454 |
Innovation in technology means that almost anyone can make an independent film these days. Although this may be good news for aspiring filmmakers, it also means that the oversupply of independent films on the market has caused acquisition prices to dramatically decrease. As a result, producers and investors rarely recover their initial investment in the films they make. But don't be discouraged! Use this book to learn the realities of the market in advance and map out a winning distribution plan. This comprehensive manual for filmmakers and producers dedicated to film distribution and the marketplace could mean the difference between getting your film out to the public and keeping it "in the can. Learn how to sell your movie to a studio, a cable network, a video distributor, or an international buyer. Self-distribution and other alternatives to traditional distribution are also considered. In addition, you'll hear some success stories from producers and hear exactly what buyers are seeking. Stacey Parks has worked with hundreds of hungry filmmakers to get their films a distribution deal and knows how frustrating the whole process can be. Let her show you how you can take control of your filmmaking career and start getting your work seen by audiences with a few little-known distribution secrets. Features include: . Interviews and case studies with producers and distributors . Ten ways to market your film for self-distribution . Sales projections per territory . Distribution resources listings . Negotiation tips for distribution agreements . Sample distribution agreements . What you must know to get your independent film distributed . Written by a distributor who knows the process inside and out . Interviews with buyers and acquisitions executives from every sector of the business on what kinds of films they look for, what they're sick of seeing, and how their acquisitions processes work . Website features sample distribution agreements, budgets, and more! New to this edition: . Completely updated for modern distribution practices (broadcast, DVD, VOD, and other kinds of distribution deals) . New coverage on crowd-funding, social media, film marketing, and deal memos . Get the best inside distribution secrets from brand new interviews with an international cast of directors, producers, and distribution experts who share their experiences . Companion website features helpful downloadable forms and templates, sample distribution memos, and a great resource section
| Author | : Marian Salzman |
| Publisher | : John Wiley & Sons |
| Total Pages | : 264 |
| Release | : 2003-04-25 |
| Genre | : Business & Economics |
| ISBN | : 9780471273455 |
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
| Author | : |
| Publisher | : |
| Total Pages | : 340 |
| Release | : 1886 |
| Genre | : Architecture |
| ISBN | : |
