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Science Sold Out

Science Sold Out
Author: Rebecca Culshaw
Publisher: North Atlantic Books
Total Pages: 116
Release: 2007
Genre: AIDS (Disease)
ISBN: 9781556436420

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"A former HIV researcher tells the story of her disillusionment with the HIV/AIDS hypothesis and exposes not only its numerous flaws but also problems with the scientific research establishment that enabled this hypothesis to take such a strong, hypnotic hold on the world at large"--Provided by publisher.


Science Bought and Sold

Science Bought and Sold
Author: Philip Mirowski
Publisher: University of Chicago Press
Total Pages: 590
Release: 2002-01-03
Genre: Business & Economics
ISBN: 9780226538563

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From essays examining economic welfare to the idea of scientists as agents to the digital aspects of higher education, presents a comprehensive overview of the new directions of this expanding area.


The Science of Selling

The Science of Selling
Author: David Hoffeld
Publisher: Penguin
Total Pages: 289
Release: 2022-02-08
Genre: Business & Economics
ISBN: 0143129333

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The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot


Sold Out

Sold Out
Author: Michelle Malkin
Publisher: Simon and Schuster
Total Pages: 480
Release: 2016-06-21
Genre: Business & Economics
ISBN: 1501115952

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"The syndicated columnist teams up with an expert on the effect of foreign labor on technology workers to challenge popular misconceptions about foreign labor and reveal corrupt practices that are undermining America's high-skill workbase,"--NoveList.


The Book of Why

The Book of Why
Author: Judea Pearl
Publisher: Basic Books
Total Pages: 432
Release: 2018-05-15
Genre: Computers
ISBN: 0465097618

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A Turing Award-winning computer scientist and statistician shows how understanding causality has revolutionized science and will revolutionize artificial intelligence "Correlation is not causation." This mantra, chanted by scientists for more than a century, has led to a virtual prohibition on causal talk. Today, that taboo is dead. The causal revolution, instigated by Judea Pearl and his colleagues, has cut through a century of confusion and established causality -- the study of cause and effect -- on a firm scientific basis. His work explains how we can know easy things, like whether it was rain or a sprinkler that made a sidewalk wet; and how to answer hard questions, like whether a drug cured an illness. Pearl's work enables us to know not just whether one thing causes another: it lets us explore the world that is and the worlds that could have been. It shows us the essence of human thought and key to artificial intelligence. Anyone who wants to understand either needs The Book of Why.


Make It Stick

Make It Stick
Author: Peter C. Brown
Publisher: Harvard University Press
Total Pages: 330
Release: 2014-04-14
Genre: Psychology
ISBN: 0674729013

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To most of us, learning something "the hard way" implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer concrete techniques for becoming more productive learners. Memory plays a central role in our ability to carry out complex cognitive tasks, such as applying knowledge to problems never before encountered and drawing inferences from facts already known. New insights into how memory is encoded, consolidated, and later retrieved have led to a better understanding of how we learn. Grappling with the impediments that make learning challenging leads both to more complex mastery and better retention of what was learned. Many common study habits and practice routines turn out to be counterproductive. Underlining and highlighting, rereading, cramming, and single-minded repetition of new skills create the illusion of mastery, but gains fade quickly. More complex and durable learning come from self-testing, introducing certain difficulties in practice, waiting to re-study new material until a little forgetting has set in, and interleaving the practice of one skill or topic with another. Speaking most urgently to students, teachers, trainers, and athletes, Make It Stick will appeal to all those interested in the challenge of lifelong learning and self-improvement.


The Playbook

The Playbook
Author: Jennifer Jacquet
Publisher: Penguin UK
Total Pages: 127
Release: 2022-07-12
Genre: Science
ISBN: 0241241723

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'This brilliantly subversive and witty book lays bare the techniques of manipulation and disinformation that keep the rich and powerful rich and powerful. . . A landmark book' Brian Eno 'Very funny, as satire should be, until you realise it's deadly serious' Adam Rutherford, BBC Radio 4 Start the Week Knowledge is power. Which is why the rich and powerful don't want you to have it. The Playbook is an exposé of the extraordinary lengths that corporations will go to in order to spread disinformation and deny the scientific facts - around climate change, public health risks and worker safety - when they don't suit their agenda. Written in the form of a corporate handbook for tobacco, oil and pharmaceutical company executives, it is a litany of obfuscation techniques, denial, delays and outright lies, including: how to recruit an academic 'expert' who is willing to compromise their integrity (or is just short of cash), how to massage the statistics, how to use legal and even physical intimidation against reporters and activists, and how, just as in a casino, to keep your customers comfortable, unquestioning, unthinking and playing along for as long as possible. Part satire, part social history, part guide to resistance, The Playbook is a charge sheet against the powerful. It shows us how, by understanding the methods and motives of disinformation campaigns, we may be able to outwit them.


Speaking about Science

Speaking about Science
Author: Scott Morgan
Publisher: Cambridge University Press
Total Pages: 111
Release: 2006-10-16
Genre: Medical
ISBN: 0521866812

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"Speaking About Science : A Manual for Creating Clear Presentations is essential reading for anyone who presents data at meetings and conferences. Based on the curriculum that authors have developed for their public speaking courses, the book provides the practical tools all speakers need to create clear and compelling presentations for any audience."--BOOK JACKET.


The Alchemy of Us

The Alchemy of Us
Author: Ainissa Ramirez
Publisher: MIT Press
Total Pages: 392
Release: 2021-04-06
Genre: Technology & Engineering
ISBN: 0262542269

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A “timely, informative, and fascinating” study of 8 inventions—and how they shaped our world—with “totally compelling” insights on little-known inventors throughout history (Elizabeth Kolbert, Pulitzer Prize–winning author of The Sixth Extinction) In The Alchemy of Us, scientist and science writer Ainissa Ramirez examines 8 inventions and reveals how they shaped the human experience: • Clocks • Steel rails • Copper communication cables • Photographic film • Light bulbs • Hard disks • Scientific labware • Silicon chips Ramirez tells the stories of the woman who sold time, the inventor who inspired Edison, and the hotheaded undertaker whose invention pointed the way to the computer. She describes how our pursuit of precision in timepieces changed how we sleep; how the railroad helped commercialize Christmas; how the necessary brevity of the telegram influenced Hemingway’s writing style; and how a young chemist exposed the use of Polaroid’s cameras to create passbooks to track black citizens in apartheid South Africa. These fascinating and inspiring stories offer new perspectives on our relationships with technologies. Ramirez shows not only how materials were shaped by inventors but also how those materials shaped culture, chronicling each invention and its consequences—intended and unintended. Filling in the gaps left by other books about technology, Ramirez showcases little-known inventors—particularly people of color and women—who had a significant impact but whose accomplishments have been hidden by mythmaking, bias, and convention. Doing so, she shows us the power of telling inclusive stories about technology. She also shows that innovation is universal—whether it's splicing beats with two turntables and a microphone or splicing genes with two test tubes and CRISPR.


Stiff: The Curious Lives of Human Cadavers

Stiff: The Curious Lives of Human Cadavers
Author: Mary Roach
Publisher: W. W. Norton & Company
Total Pages: 305
Release: 2004-04-27
Genre: Medical
ISBN: 0393324826

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A look inside the world of forensics examines the use of human cadavers in a wide range of endeavors, including research into new surgical procedures, space exploration, and a Tennessee human decay research facility.